From great to gone: why FMCG companies are losing the race for customers
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Farnham
Gower
[2014]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 161 Seiten Illustrationen 25 cm |
| ISBN: | 9781472435569 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043773846 | ||
| 003 | DE-604 | ||
| 005 | 20170404 | ||
| 007 | t | ||
| 008 | 160920s2014 xxka||| |||| 00||| eng d | ||
| 010 | |a 013045524 | ||
| 020 | |a 9781472435569 |c Print, hbk |9 978-1-4724-3556-9 | ||
| 035 | |a (DE-599)BVBBV043773846 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-M382 | ||
| 050 | 0 | |a HF5415.2 | |
| 082 | 0 | |a 658.4/012 |2 23 | |
| 100 | 1 | |a Lorange, Peter |d 1943- |e Verfasser |0 (DE-588)124178987 |4 aut | |
| 245 | 1 | 0 | |a From great to gone |b why FMCG companies are losing the race for customers |c Peter Lorange and Jimmi Rembiszewski |
| 264 | 1 | |a Farnham |b Gower |c [2014] | |
| 300 | |a xi, 161 Seiten |b Illustrationen |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumer goods | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Rembiszewski, Jimmi |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ePUB |z 978-1-4724-3558-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, ePDF |z 978-1-4724-3557-6 |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029184913&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029184913 | ||
Datensatz im Suchindex
| _version_ | 1804176598241378304 |
|---|---|
| adam_text | FROM GREAT TO GONE
/ REMBISZEWSKI, JIMMI.
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE DILEMMAS OF FMCGS IN THE 21ST CENTURY
THE RISE OF THE POST-MILLENNIUM CONSUMER
FROM FMCGS TO FICGS: BRIDGING THE INNOVATION GAP
EXTERNAL BARRIERS TO INNOVATION
INTERNAL BARRIERS TO INNOVATION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Lorange, Peter 1943- Rembiszewski, Jimmi |
| author_GND | (DE-588)124178987 |
| author_facet | Lorange, Peter 1943- Rembiszewski, Jimmi |
| author_role | aut aut |
| author_sort | Lorange, Peter 1943- |
| author_variant | p l pl j r jr |
| building | Verbundindex |
| bvnumber | BV043773846 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (DE-599)BVBBV043773846 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01565nam a2200409 c 4500</leader><controlfield tag="001">BV043773846</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170404 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160920s2014 xxka||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">013045524</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781472435569</subfield><subfield code="c">Print, hbk</subfield><subfield code="9">978-1-4724-3556-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043773846</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/012</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lorange, Peter</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124178987</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">From great to gone</subfield><subfield code="b">why FMCG companies are losing the race for customers</subfield><subfield code="c">Peter Lorange and Jimmi Rembiszewski</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Farnham</subfield><subfield code="b">Gower</subfield><subfield code="c">[2014]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 161 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer goods</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rembiszewski, Jimmi</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, ePUB</subfield><subfield code="z">978-1-4724-3558-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, ePDF</subfield><subfield code="z">978-1-4724-3557-6</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029184913&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029184913</subfield></datafield></record></collection> |
| id | DE-604.BV043773846 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:43Z |
| institution | BVB |
| isbn | 9781472435569 |
| language | English |
| lccn | 013045524 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029184913 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | xi, 161 Seiten Illustrationen 25 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Gower |
| record_format | marc |
| spelling | Lorange, Peter 1943- Verfasser (DE-588)124178987 aut From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski Farnham Gower [2014] xi, 161 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Consumer behavior Consumer goods New products Strategic planning Rembiszewski, Jimmi Verfasser aut Erscheint auch als Online-Ausgabe, ePUB 978-1-4724-3558-3 Erscheint auch als Online-Ausgabe, ePDF 978-1-4724-3557-6 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029184913&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lorange, Peter 1943- Rembiszewski, Jimmi From great to gone why FMCG companies are losing the race for customers Marketing research Consumer behavior Consumer goods New products Strategic planning |
| title | From great to gone why FMCG companies are losing the race for customers |
| title_auth | From great to gone why FMCG companies are losing the race for customers |
| title_exact_search | From great to gone why FMCG companies are losing the race for customers |
| title_full | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_fullStr | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_full_unstemmed | From great to gone why FMCG companies are losing the race for customers Peter Lorange and Jimmi Rembiszewski |
| title_short | From great to gone |
| title_sort | from great to gone why fmcg companies are losing the race for customers |
| title_sub | why FMCG companies are losing the race for customers |
| topic | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| topic_facet | Marketing research Consumer behavior Consumer goods New products Strategic planning |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029184913&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT lorangepeter fromgreattogonewhyfmcgcompaniesarelosingtheraceforcustomers AT rembiszewskijimmi fromgreattogonewhyfmcgcompaniesarelosingtheraceforcustomers |