Lorange, P., & Rembiszewski, J. (2014). From great to gone: Why FMCG companies are losing the race for customers. Gower.
Chicago-Zitierstil (17. Ausg.)Lorange, Peter, und Jimmi Rembiszewski. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Farnham: Gower, 2014.
MLA-Zitierstil (9. Ausg.)Lorange, Peter, und Jimmi Rembiszewski. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Gower, 2014.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.