Brands with a conscience: how to build a successful and responsible brand
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2016
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 224 Seiten Illustrationen 23 cm |
| ISBN: | 9780749475444 0749475447 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043761052 | ||
| 003 | DE-604 | ||
| 005 | 20180525 | ||
| 007 | t | ||
| 008 | 160912s2016 xxka||| |||| 00||| eng d | ||
| 010 | |a 016932619 | ||
| 020 | |a 9780749475444 |9 978-0-7494-7544-4 | ||
| 020 | |a 0749475447 |9 0-7494-7544-7 | ||
| 035 | |a (OCoLC)945971815 | ||
| 035 | |a (DE-599)BVBBV043761052 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-1049 |a DE-M382 | ||
| 050 | 0 | |a HD60 | |
| 082 | 0 | |a 658.4/08 |2 23 | |
| 100 | 1 | |a Horlings, Sandra |4 edt | |
| 245 | 1 | 0 | |a Brands with a conscience |b how to build a successful and responsible brand |c Sandra Horlings and Nicholas Ind |
| 264 | 1 | |a London |b Kogan Page |c 2016 | |
| 300 | |a xiii, 224 Seiten |b Illustrationen |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Ind, Nicholas |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7545-1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029172401 | ||
Datensatz im Suchindex
| _version_ | 1804176576627081216 |
|---|---|
| any_adam_object | |
| author2 | Horlings, Sandra Ind, Nicholas |
| author2_role | edt edt |
| author2_variant | s h sh n i ni |
| author_facet | Horlings, Sandra Ind, Nicholas |
| building | Verbundindex |
| bvnumber | BV043761052 |
| callnumber-first | H - Social Science |
| callnumber-label | HD60 |
| callnumber-raw | HD60 |
| callnumber-search | HD60 |
| callnumber-sort | HD 260 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)945971815 (DE-599)BVBBV043761052 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01270nam a2200397 c 4500</leader><controlfield tag="001">BV043761052</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180525 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160912s2016 xxka||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">016932619</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749475444</subfield><subfield code="9">978-0-7494-7544-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749475447</subfield><subfield code="9">0-7494-7544-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)945971815</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043761052</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-M382</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD60</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4/08</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Horlings, Sandra</subfield><subfield code="4">edt</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brands with a conscience</subfield><subfield code="b">how to build a successful and responsible brand</subfield><subfield code="c">Sandra Horlings and Nicholas Ind</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xiii, 224 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">23 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Social responsibility of business</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social responsibility of business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ind, Nicholas</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-7494-7545-1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029172401</subfield></datafield></record></collection> |
| id | DE-604.BV043761052 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:23Z |
| institution | BVB |
| isbn | 9780749475444 0749475447 |
| language | English |
| lccn | 016932619 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029172401 |
| oclc_num | 945971815 |
| open_access_boolean | |
| owner | DE-1049 DE-M382 |
| owner_facet | DE-1049 DE-M382 |
| physical | xiii, 224 Seiten Illustrationen 23 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Horlings, Sandra edt Brands with a conscience how to build a successful and responsible brand Sandra Horlings and Nicholas Ind London Kogan Page 2016 xiii, 224 Seiten Illustrationen 23 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Branding (Marketing) fast Social responsibility of business fast Social responsibility of business Branding (Marketing) Ind, Nicholas edt Erscheint auch als Online-Ausgabe 978-0-7494-7545-1 |
| spellingShingle | Brands with a conscience how to build a successful and responsible brand Branding (Marketing) fast Social responsibility of business fast Social responsibility of business Branding (Marketing) |
| title | Brands with a conscience how to build a successful and responsible brand |
| title_auth | Brands with a conscience how to build a successful and responsible brand |
| title_exact_search | Brands with a conscience how to build a successful and responsible brand |
| title_full | Brands with a conscience how to build a successful and responsible brand Sandra Horlings and Nicholas Ind |
| title_fullStr | Brands with a conscience how to build a successful and responsible brand Sandra Horlings and Nicholas Ind |
| title_full_unstemmed | Brands with a conscience how to build a successful and responsible brand Sandra Horlings and Nicholas Ind |
| title_short | Brands with a conscience |
| title_sort | brands with a conscience how to build a successful and responsible brand |
| title_sub | how to build a successful and responsible brand |
| topic | Branding (Marketing) fast Social responsibility of business fast Social responsibility of business Branding (Marketing) |
| topic_facet | Branding (Marketing) Social responsibility of business |
| work_keys_str_mv | AT horlingssandra brandswithaconsciencehowtobuildasuccessfulandresponsiblebrand AT indnicholas brandswithaconsciencehowtobuildasuccessfulandresponsiblebrand |