How cool brands stay hot: branding to generation Y and Z
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London, Philadelphia, New Delhi
Kogan Page
2016
|
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Table of contents only |
| Item Description: | Includes bibliographical references (pages [242]-274) and index |
| Physical Description: | xxi, 287 pages illustrations 24 cm |
| ISBN: | 9780749477172 0749477172 |
Staff View
MARC
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| 245 | 1 | 0 | |a How cool brands stay hot |b branding to generation Y and Z |c Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| 250 | |a Third edition | ||
| 264 | 1 | |a London, Philadelphia, New Delhi |b Kogan Page |c 2016 | |
| 300 | |a xxi, 287 pages |b illustrations |c 24 cm | ||
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| 500 | |a Includes bibliographical references (pages [242]-274) and index | ||
| 650 | 4 | |a Young consumers | |
| 650 | 4 | |a Young adult consumers | |
| 650 | 4 | |a Generation Y. | |
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Consumer behavior | |
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| 700 | 1 | |a Maeseneire, Patrick de |e Verfasser |4 aut | |
| 856 | 4 | |u https://www.loc.gov/catdir/enhancements/fy1615/2016935538-b.html |3 Contributor biographical information | |
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Record in the Search Index
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
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| id | DE-604.BV043761041 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:23Z |
| institution | BVB |
| isbn | 9780749477172 0749477172 |
| language | English |
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| physical | xxi, 287 pages illustrations 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
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| spelling | Van den Bergh, Joeri 1971- (DE-588)139398228 aut How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire Third edition London, Philadelphia, New Delhi Kogan Page 2016 xxi, 287 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages [242]-274) and index Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Behrer, Mattias aut Maeseneire, Patrick de Verfasser aut https://www.loc.gov/catdir/enhancements/fy1615/2016935538-b.html Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1615/2016935538-d.html Publisher description https://www.loc.gov/catdir/enhancements/fy1615/2016935538-t.html Table of contents only |
| spellingShingle | Van den Bergh, Joeri 1971- Behrer, Mattias Maeseneire, Patrick de How cool brands stay hot branding to generation Y and Z Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | How cool brands stay hot branding to generation Y and Z |
| title_auth | How cool brands stay hot branding to generation Y and Z |
| title_exact_search | How cool brands stay hot branding to generation Y and Z |
| title_full | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_fullStr | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_full_unstemmed | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y and z |
| title_sub | branding to generation Y and Z |
| topic | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik |
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