How cool brands stay hot: branding to generation Y and Z
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London, Philadelphia, New Delhi
Kogan Page
2016
|
| Ausgabe: | Third edition |
| Schlagworte: | |
| Online-Zugang: | Contributor biographical information Publisher description Table of contents only |
| Beschreibung: | Includes bibliographical references (pages [242]-274) and index |
| Beschreibung: | xxi, 287 pages illustrations 24 cm |
| ISBN: | 9780749477172 0749477172 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043761041 | ||
| 003 | DE-604 | ||
| 005 | 20161128 | ||
| 007 | t | ||
| 008 | 160912s2016 xxka||| |||| 00||| eng d | ||
| 010 | |a 016935538 | ||
| 020 | |a 9780749477172 |9 978-0-7494-7717-2 | ||
| 020 | |a 0749477172 |9 0-7494-7717-2 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Van den Bergh, Joeri |d 1971- |0 (DE-588)139398228 |4 aut | |
| 245 | 1 | 0 | |a How cool brands stay hot |b branding to generation Y and Z |c Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| 250 | |a Third edition | ||
| 264 | 1 | |a London, Philadelphia, New Delhi |b Kogan Page |c 2016 | |
| 300 | |a xxi, 287 pages |b illustrations |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages [242]-274) and index | ||
| 650 | 4 | |a Young consumers | |
| 650 | 4 | |a Young adult consumers | |
| 650 | 4 | |a Generation Y. | |
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Behrer, Mattias |4 aut | |
| 700 | 1 | |a Maeseneire, Patrick de |e Verfasser |4 aut | |
| 856 | 4 | |u https://www.loc.gov/catdir/enhancements/fy1615/2016935538-b.html |3 Contributor biographical information | |
| 856 | 4 | |u https://www.loc.gov/catdir/enhancements/fy1615/2016935538-d.html |3 Publisher description | |
| 856 | 4 | |u https://www.loc.gov/catdir/enhancements/fy1615/2016935538-t.html |3 Table of contents only | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029172391 | ||
Datensatz im Suchindex
| _version_ | 1804176576623935488 |
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| any_adam_object | |
| author | Van den Bergh, Joeri 1971- Behrer, Mattias Maeseneire, Patrick de |
| author_GND | (DE-588)139398228 |
| author_facet | Van den Bergh, Joeri 1971- Behrer, Mattias Maeseneire, Patrick de |
| author_role | aut aut aut |
| author_sort | Van den Bergh, Joeri 1971- |
| author_variant | d b j v dbj dbjv m b mb p d m pd pdm |
| building | Verbundindex |
| bvnumber | BV043761041 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.332.Y66 |
| callnumber-search | HF5415.332.Y66 |
| callnumber-sort | HF 45415.332 Y66 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)951741547 (DE-599)BVBBV043761041 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| id | DE-604.BV043761041 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:34:23Z |
| institution | BVB |
| isbn | 9780749477172 0749477172 |
| language | English |
| lccn | 016935538 |
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| owner_facet | DE-1049 DE-1050 DE-706 |
| physical | xxi, 287 pages illustrations 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Kogan Page |
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| spelling | Van den Bergh, Joeri 1971- (DE-588)139398228 aut How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire Third edition London, Philadelphia, New Delhi Kogan Page 2016 xxi, 287 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages [242]-274) and index Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Behrer, Mattias aut Maeseneire, Patrick de Verfasser aut https://www.loc.gov/catdir/enhancements/fy1615/2016935538-b.html Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1615/2016935538-d.html Publisher description https://www.loc.gov/catdir/enhancements/fy1615/2016935538-t.html Table of contents only |
| spellingShingle | Van den Bergh, Joeri 1971- Behrer, Mattias Maeseneire, Patrick de How cool brands stay hot branding to generation Y and Z Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | How cool brands stay hot branding to generation Y and Z |
| title_auth | How cool brands stay hot branding to generation Y and Z |
| title_exact_search | How cool brands stay hot branding to generation Y and Z |
| title_full | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_fullStr | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_full_unstemmed | How cool brands stay hot branding to generation Y and Z Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y and z |
| title_sub | branding to generation Y and Z |
| topic | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Markenpolitik |
| url | https://www.loc.gov/catdir/enhancements/fy1615/2016935538-b.html https://www.loc.gov/catdir/enhancements/fy1615/2016935538-d.html https://www.loc.gov/catdir/enhancements/fy1615/2016935538-t.html |
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