Markenmanagement:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Konstanz ; München
UVK Verlagsgesellschaft mbH mit UVK/Lucius
[2016]
|
| Schriftenreihe: | Management konkret
|
| Schlagworte: | |
| Online-Zugang: | DE-1049 |
| Beschreibung: | Erscheint auch als Print-Ausgabe: Hünerberg, Reinhard: Markenmanagement |
| Beschreibung: | 1 Online-Ressource (118 Seiten) |
| ISBN: | 9783867646628 3867646627 9783739800776 9783739800752 9783739800769 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043747187 | ||
| 003 | DE-604 | ||
| 005 | 20240604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160901s2016 gw |||| o||u| ||||||ger d | ||
| 020 | |a 9783867646628 |c Print: EUR 15.50 (AT), EUR 14.99 (DE) |9 978-3-86764-662-8 | ||
| 020 | |a 3867646627 |9 3-86764-662-7 | ||
| 020 | |a 9783739800776 |9 978-3-73980-077-6 | ||
| 020 | |a 9783739800752 |c EPUB |9 978-3-7398-0075-2 | ||
| 020 | |a 9783739800769 |c EPDF |9 978-3-7398-0076-9 | ||
| 024 | 3 | |a 9783739800776 | |
| 035 | |a (OCoLC)958183402 | ||
| 035 | |a (DE-599)BVBBV043747187 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BW | ||
| 049 | |a DE-1049 | ||
| 082 | 0 | |a 650 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Hünerberg, Reinhard |d 1945- |e Verfasser |0 (DE-588)123108489 |4 aut | |
| 245 | 1 | 0 | |a Markenmanagement |c Reinhard Hünerberg |
| 264 | 1 | |a Konstanz ; München |b UVK Verlagsgesellschaft mbH mit UVK/Lucius |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a 1 Online-Ressource (118 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Management konkret | |
| 500 | |a Erscheint auch als Print-Ausgabe: Hünerberg, Reinhard: Markenmanagement | ||
| 650 | 0 | 7 | |a Strategische Planung |0 (DE-588)4309237-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a OKR |0 (DE-588)1233331183 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 653 | |a Brand | ||
| 653 | |a Marke | ||
| 653 | |a Markenimage | ||
| 653 | |a Markenpolitik | ||
| 653 | |a Markenportfolio | ||
| 653 | |a Markenpositionierung | ||
| 653 | |a Markenstärke | ||
| 653 | |a Markenwert | ||
| 653 | |a Marketing | ||
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | 3 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 1 | 1 | |a Strategische Planung |0 (DE-588)4309237-8 |D s |
| 689 | 1 | 2 | |a OKR |0 (DE-588)1233331183 |D s |
| 689 | 1 | |5 DE-604 | |
| 710 | 2 | |a UVK Verlagsgesellschaft mbH |0 (DE-588)106537268X |4 pbl | |
| 912 | |a ZDB-41-SWT | ||
| 940 | 1 | |q ZDB-41-SWT16 | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783739800776 |l DE-1049 |p ZDB-41-SWT |q ZDB-41-SWT16 |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805075686994477056 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Hünerberg, Reinhard 1945- |
| author_GND | (DE-588)123108489 |
| author_facet | Hünerberg, Reinhard 1945- |
| author_role | aut |
| author_sort | Hünerberg, Reinhard 1945- |
| author_variant | r h rh |
| building | Verbundindex |
| bvnumber | BV043747187 |
| classification_rvk | QP 624 |
| collection | ZDB-41-SWT |
| ctrlnum | (OCoLC)958183402 (DE-599)BVBBV043747187 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV043747187</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160901s2016 gw |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783867646628</subfield><subfield code="c">Print: EUR 15.50 (AT), EUR 14.99 (DE)</subfield><subfield code="9">978-3-86764-662-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3867646627</subfield><subfield code="9">3-86764-662-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783739800776</subfield><subfield code="9">978-3-73980-077-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783739800752</subfield><subfield code="c">EPUB</subfield><subfield code="9">978-3-7398-0075-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783739800769</subfield><subfield code="c">EPDF</subfield><subfield code="9">978-3-7398-0076-9</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783739800776</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)958183402</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043747187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hünerberg, Reinhard</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123108489</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Markenmanagement</subfield><subfield code="c">Reinhard Hünerberg</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Konstanz ; München</subfield><subfield code="b">UVK Verlagsgesellschaft mbH mit UVK/Lucius</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (118 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Management konkret</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erscheint auch als Print-Ausgabe: Hünerberg, Reinhard: Markenmanagement</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">OKR</subfield><subfield code="0">(DE-588)1233331183</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Brand</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marke</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenimage</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenpolitik</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenportfolio</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenpositionierung</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenstärke</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Markenwert</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategische Planung</subfield><subfield code="0">(DE-588)4309237-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">OKR</subfield><subfield code="0">(DE-588)1233331183</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">UVK Verlagsgesellschaft mbH</subfield><subfield code="0">(DE-588)106537268X</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-41-SWT</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-41-SWT16</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783739800776</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-41-SWT</subfield><subfield code="q">ZDB-41-SWT16</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043747187 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-20T05:45:21Z |
| institution | BVB |
| institution_GND | (DE-588)106537268X |
| isbn | 9783867646628 3867646627 9783739800776 9783739800752 9783739800769 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029158825 |
| oclc_num | 958183402 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (118 Seiten) |
| psigel | ZDB-41-SWT ZDB-41-SWT16 ZDB-41-SWT ZDB-41-SWT16 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | UVK Verlagsgesellschaft mbH mit UVK/Lucius |
| record_format | marc |
| series2 | Management konkret |
| spelling | Hünerberg, Reinhard 1945- Verfasser (DE-588)123108489 aut Markenmanagement Reinhard Hünerberg Konstanz ; München UVK Verlagsgesellschaft mbH mit UVK/Lucius [2016] © 2016 1 Online-Ressource (118 Seiten) txt rdacontent c rdamedia cr rdacarrier Management konkret Erscheint auch als Print-Ausgabe: Hünerberg, Reinhard: Markenmanagement Strategische Planung (DE-588)4309237-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf OKR (DE-588)1233331183 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Brand Marke Markenimage Markenpolitik Markenportfolio Markenpositionierung Markenstärke Markenwert Marketing Marke (DE-588)4074577-6 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Marketing (DE-588)4037589-4 s DE-604 Unternehmen (DE-588)4061963-1 s Strategische Planung (DE-588)4309237-8 s OKR (DE-588)1233331183 s UVK Verlagsgesellschaft mbH (DE-588)106537268X pbl |
| spellingShingle | Hünerberg, Reinhard 1945- Markenmanagement Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Markenimage (DE-588)4136439-9 gnd Marke (DE-588)4074577-6 gnd OKR (DE-588)1233331183 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4136439-9 (DE-588)4074577-6 (DE-588)1233331183 (DE-588)4144679-3 |
| title | Markenmanagement |
| title_auth | Markenmanagement |
| title_exact_search | Markenmanagement |
| title_full | Markenmanagement Reinhard Hünerberg |
| title_fullStr | Markenmanagement Reinhard Hünerberg |
| title_full_unstemmed | Markenmanagement Reinhard Hünerberg |
| title_short | Markenmanagement |
| title_sort | markenmanagement |
| topic | Strategische Planung (DE-588)4309237-8 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Markenimage (DE-588)4136439-9 gnd Marke (DE-588)4074577-6 gnd OKR (DE-588)1233331183 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Strategische Planung Marketing Unternehmen Markenimage Marke OKR Markenpolitik |
| work_keys_str_mv | AT hunerbergreinhard markenmanagement AT uvkverlagsgesellschaftmbh markenmanagement |