Measuring Country Image: Theory, Method, and Effects
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2016
|
| Schlagworte: | |
| Online-Zugang: | ASH01 FWS01 FWS02 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVI, 147 p. 15 illus) |
| ISBN: | 9783658154073 |
| DOI: | 10.1007/978-3-658-15407-3 |
Internformat
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Datensatz im Suchindex
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| author | Buhmann, Alexander |
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| institution | BVB |
| isbn | 9783658154073 |
| language | English |
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| spellingShingle | Buhmann, Alexander Measuring Country Image Theory, Method, and Effects Social sciences Communication Public relations Social Sciences Communication Studies Media and Communication Corporate Communication/Public Relations Sozialwissenschaften Image (DE-588)4026574-2 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd Strukturgleichungsmodell (DE-588)4252999-2 gnd Nationalbewusstsein (DE-588)4041282-9 gnd Prestige (DE-588)4076334-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Messung (DE-588)4038852-9 gnd |
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| title | Measuring Country Image Theory, Method, and Effects |
| title_auth | Measuring Country Image Theory, Method, and Effects |
| title_exact_search | Measuring Country Image Theory, Method, and Effects |
| title_full | Measuring Country Image Theory, Method, and Effects Alexander Buhmann |
| title_fullStr | Measuring Country Image Theory, Method, and Effects Alexander Buhmann |
| title_full_unstemmed | Measuring Country Image Theory, Method, and Effects Alexander Buhmann |
| title_short | Measuring Country Image |
| title_sort | measuring country image theory method and effects |
| title_sub | Theory, Method, and Effects |
| topic | Social sciences Communication Public relations Social Sciences Communication Studies Media and Communication Corporate Communication/Public Relations Sozialwissenschaften Image (DE-588)4026574-2 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd Strukturgleichungsmodell (DE-588)4252999-2 gnd Nationalbewusstsein (DE-588)4041282-9 gnd Prestige (DE-588)4076334-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Messung (DE-588)4038852-9 gnd |
| topic_facet | Social sciences Communication Public relations Social Sciences Communication Studies Media and Communication Corporate Communication/Public Relations Sozialwissenschaften Image Herkunftsbezeichnung Strukturgleichungsmodell Nationalbewusstsein Prestige Öffentlichkeitsarbeit Messung Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-15407-3 |
| work_keys_str_mv | AT buhmannalexander measuringcountryimagetheorymethodandeffects |