Beyond advertising: creating value through all customer touchpoints
"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insig...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2016]
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 FAN01 FLA01 FRO01 UBG01 Volltext |
| Zusammenfassung: | "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising--and understanding where to make changes to your methods--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve"--"Over two-hundred of the world's most forward-thinking executives, innovators, and academics paint a picture of what the future of "advertising" could and should be by the year 2020. In this book they give concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising on both advertisers and the people they seek to infl |
| Beschreibung: | 1 Online-Ressource (xxiv, 261 Seiten) |
| ISBN: | 1119074096 1119074207 1119170451 9781119074090 9781119074205 9781119170457 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043738141 | ||
| 003 | DE-604 | ||
| 005 | 20221021 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160826s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 1119074096 |9 1-119-07409-6 | ||
| 020 | |a 1119074207 |9 1-119-07420-7 | ||
| 020 | |a 1119170451 |9 1-119-17045-1 | ||
| 020 | |a 9781119074090 |9 978-1-119-07409-0 | ||
| 020 | |a 9781119074205 |c Online |9 978-1-119-07420-5 | ||
| 020 | |a 9781119170457 |9 978-1-119-17045-7 | ||
| 024 | 7 | |a 10.1002/9781119170457 |2 doi | |
| 035 | |a (ZDB-35-WIC)ocn928239037 | ||
| 035 | |a (OCoLC)928239037 | ||
| 035 | |a (DE-599)BVBBV043738141 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-188 |a DE-861 |a DE-1102 | ||
| 082 | 0 | |a 659.1 |2 23 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Wind, Yoram |d 1938- |e Verfasser |0 (DE-588)124948839 |4 aut | |
| 245 | 1 | 0 | |a Beyond advertising |b creating value through all customer touchpoints |c Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2016] | |
| 300 | |a 1 Online-Ressource (xxiv, 261 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising--and understanding where to make changes to your methods--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve"--"Over two-hundred of the world's most forward-thinking executives, innovators, and academics paint a picture of what the future of "advertising" could and should be by the year 2020. In this book they give concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising on both advertisers and the people they seek to infl | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Hays, Catharine Findiesen |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 1-119-07422-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-119-07422-9 |
| 856 | 4 | 0 | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-35-WIC |a ZDB-38-EBR | ||
| 940 | 1 | |q UBG_PDA_WIC | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029149919 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://site.ebrary.com/lib/fuberlin/docDetail.action?docID=11202661 |l FUBA1 |p ZDB-38-EBR |x Aggregator |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 |l FAN01 |p ZDB-35-WIC |q FAN_PDA_WIC_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 |l FLA01 |p ZDB-35-WIC |q FLA_PDA_WIC_Kauf |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 |l FRO01 |p ZDB-35-WIC |q FRO_PDA_WIC |x Verlag |3 Volltext | |
| 966 | e | |u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 |l UBG01 |p ZDB-35-WIC |q UBG_PDA_WIC |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804176537394610176 |
|---|---|
| any_adam_object | |
| author | Wind, Yoram 1938- |
| author_GND | (DE-588)124948839 |
| author_facet | Wind, Yoram 1938- |
| author_role | aut |
| author_sort | Wind, Yoram 1938- |
| author_variant | y w yw |
| building | Verbundindex |
| bvnumber | BV043738141 |
| classification_rvk | QP 630 |
| collection | ZDB-35-WIC ZDB-38-EBR |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-35-WIC)ocn928239037 (OCoLC)928239037 (DE-599)BVBBV043738141 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05029nmm a2200685zc 4500</leader><controlfield tag="001">BV043738141</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221021 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160826s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119074096</subfield><subfield code="9">1-119-07409-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119074207</subfield><subfield code="9">1-119-07420-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119170451</subfield><subfield code="9">1-119-17045-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119074090</subfield><subfield code="9">978-1-119-07409-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119074205</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-119-07420-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119170457</subfield><subfield code="9">978-1-119-17045-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1002/9781119170457</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-35-WIC)ocn928239037</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)928239037</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043738141</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1102</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wind, Yoram</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124948839</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Beyond advertising</subfield><subfield code="b">creating value through all customer touchpoints</subfield><subfield code="c">Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxiv, 261 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising--and understanding where to make changes to your methods--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve"--"Over two-hundred of the world's most forward-thinking executives, innovators, and academics paint a picture of what the future of "advertising" could and should be by the year 2020. In this book they give concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising on both advertisers and the people they seek to infl</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Customer Relations</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication in marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Customer relations</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hays, Catharine Findiesen</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">1-119-07422-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-119-07422-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-35-WIC</subfield><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UBG_PDA_WIC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029149919</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/fuberlin/docDetail.action?docID=11202661</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FAN_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FLA_PDA_WIC_Kauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">FRO_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-35-WIC</subfield><subfield code="q">UBG_PDA_WIC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043738141 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:33:45Z |
| institution | BVB |
| isbn | 1119074096 1119074207 1119170451 9781119074090 9781119074205 9781119170457 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029149919 |
| oclc_num | 928239037 |
| open_access_boolean | |
| owner | DE-860 DE-188 DE-861 DE-1102 |
| owner_facet | DE-860 DE-188 DE-861 DE-1102 |
| physical | 1 Online-Ressource (xxiv, 261 Seiten) |
| psigel | ZDB-35-WIC ZDB-38-EBR UBG_PDA_WIC ZDB-35-WIC FAN_PDA_WIC_Kauf ZDB-35-WIC FLA_PDA_WIC_Kauf ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| record_format | marc |
| spelling | Wind, Yoram 1938- Verfasser (DE-588)124948839 aut Beyond advertising creating value through all customer touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network Hoboken, New Jersey Wiley [2016] 1 Online-Ressource (xxiv, 261 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising--both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising--and understanding where to make changes to your methods--is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve"--"Over two-hundred of the world's most forward-thinking executives, innovators, and academics paint a picture of what the future of "advertising" could and should be by the year 2020. In this book they give concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising on both advertisers and the people they seek to infl BUSINESS & ECONOMICS / Customer Relations bisacsh Advertising fast Communication in marketing fast Customer relations fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Communication in marketing Customer relations Werbung (DE-588)4065541-6 gnd rswk-swf Electronic books Werbung (DE-588)4065541-6 s 1\p DE-604 Hays, Catharine Findiesen Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 1-119-07422-3 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-119-07422-9 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wind, Yoram 1938- Beyond advertising creating value through all customer touchpoints Includes bibliographical references and index BUSINESS & ECONOMICS / Customer Relations bisacsh Advertising fast Communication in marketing fast Customer relations fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Communication in marketing Customer relations Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Beyond advertising creating value through all customer touchpoints |
| title_auth | Beyond advertising creating value through all customer touchpoints |
| title_exact_search | Beyond advertising creating value through all customer touchpoints |
| title_full | Beyond advertising creating value through all customer touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network |
| title_fullStr | Beyond advertising creating value through all customer touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network |
| title_full_unstemmed | Beyond advertising creating value through all customer touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network |
| title_short | Beyond advertising |
| title_sort | beyond advertising creating value through all customer touchpoints |
| title_sub | creating value through all customer touchpoints |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Advertising fast Communication in marketing fast Customer relations fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Communication in marketing Customer relations Werbung (DE-588)4065541-6 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Advertising Communication in marketing Customer relations BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Werbung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119170457 |
| work_keys_str_mv | AT windyoram beyondadvertisingcreatingvaluethroughallcustomertouchpoints AT hayscatharinefindiesen beyondadvertisingcreatingvaluethroughallcustomertouchpoints |