The wallet allocation rule: winning the battle for share
"Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
2015
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Zusammenfassung: | "Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth"-- |
| Beschreibung: | Includes index Includes bibliographical references and index |
| Beschreibung: | 1 online resource |
| ISBN: | 9781119209867 1119209862 |
Internformat
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| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Customer Relations |2 bisacsh | |
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Datensatz im Suchindex
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043737968 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:33:45Z |
| institution | BVB |
| isbn | 9781119209867 1119209862 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029149745 |
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| spelling | Keiningham, Timothy L. Verfasser aut The wallet allocation rule winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye Hoboken, New Jersey Wiley 2015 1 online resource txt rdacontent c rdamedia cr rdacarrier Includes index Includes bibliographical references and index "Customer Loyalty Isn't Enough--Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth"-- BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Customer loyalty fast Customer relations / Management fast Wirtschaft Customer loyalty Customer relations / Management Consumer behavior https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209867 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Keiningham, Timothy L. The wallet allocation rule winning the battle for share BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Customer loyalty fast Customer relations / Management fast Wirtschaft Customer loyalty Customer relations / Management Consumer behavior |
| title | The wallet allocation rule winning the battle for share |
| title_auth | The wallet allocation rule winning the battle for share |
| title_exact_search | The wallet allocation rule winning the battle for share |
| title_full | The wallet allocation rule winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye |
| title_fullStr | The wallet allocation rule winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye |
| title_full_unstemmed | The wallet allocation rule winning the battle for share Timothy L. Keiningham, Lerzan Aksoy, and Luke Williams with Alexander Buoye |
| title_short | The wallet allocation rule |
| title_sort | the wallet allocation rule winning the battle for share |
| title_sub | winning the battle for share |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Customer loyalty fast Customer relations / Management fast Wirtschaft Customer loyalty Customer relations / Management Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Customer loyalty Customer relations / Management Wirtschaft |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209867 |
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