Made in China: secrets of China's dynamic entrepreneurs

"Insight and analysis on the strategies that have led to China's rapid economic expansion" "China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their to...

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1. Verfasser: Nie, Winter (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Singapore Wiley 2009
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Zusammenfassung:"Insight and analysis on the strategies that have led to China's rapid economic expansion" "China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy. Made in China gives executives at multinationals the inside insight they need to compete with China's homegrown businesses before they lose out."--Jacket
Beschreibung:Includes bibliographical references (pages 205-206) and index
Beschreibung:1 online resource (ix, 210 pages)
ISBN:9781119199694
1119199697

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