Islamic branding and marketing: creating a global Islamic business
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the ne...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
© 2011
|
| Schriftenreihe: | Wiley trading
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 Volltext |
| Zusammenfassung: | Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 online resource (xvii, 324 pages) |
| ISBN: | 9781119199540 1119199549 9780470828472 0470828471 9780470828489 047082848X |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Islamic countries fast |
| geographic_facet | Islamic countries |
| id | DE-604.BV043737908 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:33:45Z |
| institution | BVB |
| isbn | 9781119199540 1119199549 9780470828472 0470828471 9780470828489 047082848X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029149685 |
| oclc_num | 748263020 |
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| owner | DE-861 |
| owner_facet | DE-861 |
| physical | 1 online resource (xvii, 324 pages) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC UBG_PDA_WIC |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | John Wiley & Sons (Asia) |
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| spelling | Temporal, Paul Verfasser aut Islamic branding and marketing creating a global Islamic business Paul Temporal Singapore John Wiley & Sons (Asia) © 2011 1 online resource (xvii, 324 pages) txt rdacontent c rdamedia cr rdacarrier Wiley trading Includes bibliographical references and index Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents BUSINESS & ECONOMICS / Green Business bisacsh Consumers / Psychology fast Marketing fast Consumers / Islamic countries / Psychology Marketing / Islamic countries Marketing Wirtschaft Islamic countries fast https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199540 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Temporal, Paul Islamic branding and marketing creating a global Islamic business BUSINESS & ECONOMICS / Green Business bisacsh Consumers / Psychology fast Marketing fast Consumers / Islamic countries / Psychology Marketing / Islamic countries Marketing Wirtschaft |
| title | Islamic branding and marketing creating a global Islamic business |
| title_auth | Islamic branding and marketing creating a global Islamic business |
| title_exact_search | Islamic branding and marketing creating a global Islamic business |
| title_full | Islamic branding and marketing creating a global Islamic business Paul Temporal |
| title_fullStr | Islamic branding and marketing creating a global Islamic business Paul Temporal |
| title_full_unstemmed | Islamic branding and marketing creating a global Islamic business Paul Temporal |
| title_short | Islamic branding and marketing |
| title_sort | islamic branding and marketing creating a global islamic business |
| title_sub | creating a global Islamic business |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Consumers / Psychology fast Marketing fast Consumers / Islamic countries / Psychology Marketing / Islamic countries Marketing Wirtschaft |
| topic_facet | BUSINESS & ECONOMICS / Green Business Consumers / Psychology Marketing Consumers / Islamic countries / Psychology Marketing / Islamic countries Wirtschaft Islamic countries |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199540 |
| work_keys_str_mv | AT temporalpaul islamicbrandingandmarketingcreatingaglobalislamicbusiness |