ROI of $ocial media: how to improve the return on your social marketing investment
How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media&qu...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
[2011]
|
| Schlagworte: | |
| Online-Zugang: | DE-1102 DE-861 DE-188 DE-473 DE-703 Volltext |
| Zusammenfassung: | How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified) |
| Beschreibung: | 1 Online-Ressource (xviii, 289 Seiten) |
| ISBN: | 9781119199403 9780470827444 9780470827437 |
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| 520 | |a How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified) | ||
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| author | Powell, Guy R. Groves, Steven Dimos, Jerry |
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| id | DE-604.BV043737906 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-05T17:00:44Z |
| institution | BVB |
| isbn | 9781119199403 9780470827444 9780470827437 |
| language | English |
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| owner_facet | DE-861 DE-703 DE-188 DE-1102 |
| physical | 1 Online-Ressource (xviii, 289 Seiten) |
| psigel | ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC FAN_PDA_WIC_Kauf ZDB-35-WIC FRO_PDA_WIC ZDB-35-WIC ZDB-35-WIC 2017 ZDB-35-WIC UBG_PDA_WIC ZDB-35-WIC UBT_PDA_WIC_Kauf |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | John Wiley & Sons (Asia) |
| record_format | marc |
| spelling | Powell, Guy R. Verfasser aut ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos ROI of social media Return of investment of social media Singapore John Wiley & Sons (Asia) [2011] © 2011 1 Online-Ressource (xviii, 289 Seiten) txt rdacontent c rdamedia cr rdacarrier How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Social Media" is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study". (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). "We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, "ROI of Social Media" is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience". (Jeremiah Owyang, Partner, Altimeter Group). ""The ROI of Social Media" is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics; this book has it all. "The ROI of Social Media" will be the dog-eared book that sits on the corner of your desk used to prove many a point". (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified) Customer services Business Wirtschaft Internet marketing Social marketing Website (DE-588)4596172-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Ranking (DE-588)4307945-3 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Return on Investment (DE-588)4049628-4 gnd rswk-swf Verbesserung (DE-588)4309013-8 gnd rswk-swf Social Media (DE-588)4639271-3 s Soziales Netzwerk (DE-588)4055762-5 s Marketing (DE-588)4037589-4 s Return on Investment (DE-588)4049628-4 s DE-604 Electronic Commerce (DE-588)4592128-3 s Website (DE-588)4596172-4 s Verbesserung (DE-588)4309013-8 s Suchmaschine (DE-588)4423007-2 s Ranking (DE-588)4307945-3 s Groves, Steven Verfasser aut Dimos, Jerry Verfasser aut Erscheint auch als Druck-Ausgabe 978-0-470-82741-3 https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199403 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Powell, Guy R. Groves, Steven Dimos, Jerry ROI of $ocial media how to improve the return on your social marketing investment Customer services Business Wirtschaft Internet marketing Social marketing Website (DE-588)4596172-4 gnd Marketing (DE-588)4037589-4 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Ranking (DE-588)4307945-3 gnd Suchmaschine (DE-588)4423007-2 gnd Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Return on Investment (DE-588)4049628-4 gnd Verbesserung (DE-588)4309013-8 gnd |
| subject_GND | (DE-588)4596172-4 (DE-588)4037589-4 (DE-588)4055762-5 (DE-588)4307945-3 (DE-588)4423007-2 (DE-588)4639271-3 (DE-588)4592128-3 (DE-588)4049628-4 (DE-588)4309013-8 |
| title | ROI of $ocial media how to improve the return on your social marketing investment |
| title_alt | ROI of social media Return of investment of social media |
| title_auth | ROI of $ocial media how to improve the return on your social marketing investment |
| title_exact_search | ROI of $ocial media how to improve the return on your social marketing investment |
| title_full | ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos |
| title_fullStr | ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos |
| title_full_unstemmed | ROI of $ocial media how to improve the return on your social marketing investment Guy Powell, Steven Groves, Jerry Dimos |
| title_short | ROI of $ocial media |
| title_sort | roi of ocial media how to improve the return on your social marketing investment |
| title_sub | how to improve the return on your social marketing investment |
| topic | Customer services Business Wirtschaft Internet marketing Social marketing Website (DE-588)4596172-4 gnd Marketing (DE-588)4037589-4 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Ranking (DE-588)4307945-3 gnd Suchmaschine (DE-588)4423007-2 gnd Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Return on Investment (DE-588)4049628-4 gnd Verbesserung (DE-588)4309013-8 gnd |
| topic_facet | Customer services Business Wirtschaft Internet marketing Social marketing Website Marketing Soziales Netzwerk Ranking Suchmaschine Social Media Electronic Commerce Return on Investment Verbesserung |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199403 |
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