Relationship Marketing: Das Management von Kundenbeziehungen
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Munich, [Germany]
Verlag Franz Vahlen
2015
|
Ausgabe: | 4., überarbeitete Auflage |
Schlagworte: | |
Beschreibung: | Description based on online resource; title from PDF title page (ebrary, viewed March 4, 2015) |
Beschreibung: | 1 online resource (467 pages) illustrations, charts |
ISBN: | 9783800648870 |
Internformat
MARC
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100 | 1 | |a Bruhn, Manfred |d 1949- |e Verfasser |0 (DE-588)115483896 |4 aut | |
245 | 1 | 0 | |a Relationship Marketing |b Das Management von Kundenbeziehungen |c von Prof. Dr. Manfred Bruhn |
250 | |a 4., überarbeitete Auflage | ||
264 | 1 | |a Munich, [Germany] |b Verlag Franz Vahlen |c 2015 | |
264 | 4 | |c © 2015 | |
300 | |a 1 online resource (467 pages) |b illustrations, charts | ||
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337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Description based on online resource; title from PDF title page (ebrary, viewed March 4, 2015) | ||
650 | 4 | |a Relationship marketing | |
650 | 4 | |a Customer relations |x Management | |
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Datensatz im Suchindex
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any_adam_object | |
author | Bruhn, Manfred 1949- |
author_GND | (DE-588)115483896 |
author_facet | Bruhn, Manfred 1949- |
author_role | aut |
author_sort | Bruhn, Manfred 1949- |
author_variant | m b mb |
building | Verbundindex |
bvnumber | BV043734565 |
collection | ZDB-38-EBR |
ctrlnum | (ZDB-38-EBR)ebr11023562 (OCoLC)904407615 (DE-599)BVBBV043734565 |
dewey-full | 658.812 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.812 |
dewey-search | 658.812 |
dewey-sort | 3658.812 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 4., überarbeitete Auflage |
format | Electronic eBook |
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genre_facet | Lehrbuch |
id | DE-604.BV043734565 |
illustrated | Illustrated |
indexdate | 2024-07-10T07:33:42Z |
institution | BVB |
isbn | 9783800648870 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029146375 |
oclc_num | 904407615 |
open_access_boolean | |
physical | 1 online resource (467 pages) illustrations, charts |
psigel | ZDB-38-EBR |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Verlag Franz Vahlen |
record_format | marc |
spelling | Bruhn, Manfred 1949- Verfasser (DE-588)115483896 aut Relationship Marketing Das Management von Kundenbeziehungen von Prof. Dr. Manfred Bruhn 4., überarbeitete Auflage Munich, [Germany] Verlag Franz Vahlen 2015 © 2015 1 online resource (467 pages) illustrations, charts txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (ebrary, viewed March 4, 2015) Relationship marketing Customer relations Management Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 2\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 3\p DE-604 Erscheint auch als Druck-Ausgabe 978-3-8006-4886-3 (DE-604)BV042273824 Erscheint auch als Druck-Ausgabe Bruhn, Manfred Relationship Marketing : Das Management von Kundenbeziehungen 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Bruhn, Manfred 1949- Relationship Marketing Das Management von Kundenbeziehungen Relationship marketing Customer relations Management Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
subject_GND | (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4236865-0 (DE-588)4789127-0 (DE-588)4123623-3 |
title | Relationship Marketing Das Management von Kundenbeziehungen |
title_auth | Relationship Marketing Das Management von Kundenbeziehungen |
title_exact_search | Relationship Marketing Das Management von Kundenbeziehungen |
title_full | Relationship Marketing Das Management von Kundenbeziehungen von Prof. Dr. Manfred Bruhn |
title_fullStr | Relationship Marketing Das Management von Kundenbeziehungen von Prof. Dr. Manfred Bruhn |
title_full_unstemmed | Relationship Marketing Das Management von Kundenbeziehungen von Prof. Dr. Manfred Bruhn |
title_short | Relationship Marketing |
title_sort | relationship marketing das management von kundenbeziehungen |
title_sub | Das Management von Kundenbeziehungen |
topic | Relationship marketing Customer relations Management Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Kundenmanagement (DE-588)4236865-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
topic_facet | Relationship marketing Customer relations Management Unternehmen Marketing Beziehungsmanagement Kundenmanagement Beziehungsmarketing Lehrbuch |
work_keys_str_mv | AT bruhnmanfred relationshipmarketingdasmanagementvonkundenbeziehungen |