Brand page attachment: an empirical study on facebook users’ attachment to brand pages
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | XVII, 239 Seiten Illustrationen 21 cm |
| ISBN: | 9783658124380 3658124385 |
Internformat
MARC
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| 100 | 1 | |a Kleine-Kalmer, Barbara |e Verfasser |0 (DE-588)1111561567 |4 aut | |
| 245 | 1 | 0 | |a Brand page attachment |b an empirical study on facebook users’ attachment to brand pages |c Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c [2016] | |
| 300 | |a XVII, 239 Seiten |b Illustrationen |c 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Universität Bremen |d 2015 | ||
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| 653 | |a Research | ||
| 653 | |a KJS | ||
| 653 | |a Brand Management | ||
| 653 | |a Communication | ||
| 653 | |a Consumers' Connections | ||
| 653 | |a Marketing | ||
| 653 | |a Social Networks | ||
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Kleine-Kalmer |t Brand Page Attachment |
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Datensatz im Suchindex
| _version_ | 1817620559716941824 |
|---|---|
| adam_text |
CONTENTS
CONTENTS.
YY
FIGURES.XI
TABLES
.
XV
ABBREVIATIONS.XVII
A RELEVANCE OF SOCIAL NETWORKS FOR BRAND MANAGEMENT
.
1
1 HOW NEW MEDIA CHALLENGE BRAND
MANAGEMENT.1
2 APPROACHES EVALUATING BRAND
PAGES.10
2.1 STATE OF THE ART RESEARCH ON ENGAGEMENT
._._.YY.
16
2.2
PARTICIPATION.23
2.3 RATIONALE FOR A PSYCHOGRAPHIC
MEASURE.24
3 THE POSITION OF BRAND PAGES IN MARKETING THEORY
.
26
3.1 RESEARCH ON BRAND COMMUNITIES
.
28
3.2
DIFFERENTIATING BRAND PAGES AND BRAND COMMUNITIES
YYYYYY.YY.YYYYYYYYYY.
33
3.3 THE CONCEPT OF BRAND
PAGES.37
4 GAPS IN CURRENT RESEARCH EVALUATING BRAND PAGES
.
37
5 RESEARCH OBJECTIVE
YY
RESEARCH QUESTIONS AND OUTLINE OF THE STUDY. 40
B THEORETICAL
FOUNDATIONS.43
1 IDENTITY-BASED BRAND MANAGEMENT MODEL AS THEORETICAL BASIS
YY.YYYYYYYYYY 43
1.1 DEVELOPMENT OF THE YYDENTITY-BASED BRAND MANAGEMENT
MODEL. 43
1.2 BRAND
IDENTITY.45
1.3 BRAND
YYMAGE.49
1.4 THE RELEVANCE OF INTERACTION FOR IDENTITY-BASED BRAND MANAGEMENT 50
2 ATTACHMENT AS CENTRAL CONSTRUCT FOR ASSESSING BRAND
PAGES. 55
2.1 THE ATTACHMENT
CONSTRUCT.56
2.2 REVIEWING THE CONCEPT OF
ATTACHMENT.57
2.2.1 STATE OF THE ART RESEARCH ON BRAND
ATTACHMENT.YY. 57
2.2.2 STATE OF THE ART RESEARCH ON BRAND COMMUNITY ATTACHMENT
.69
2.3 DISTINCTION FROM RELATED CONSTRUCTS
.
71
2.3.1 BRAND ATTITUDE
STRENGTH.71
2.3.2 CONSUMER-BRAND
RELATIONSHIP.74
2.3.3
BRANDLOVE.77
2.3.4
IDENTIFICATION.80
2.3.5
COMMITMENT.84
2.4 INTRODUCING THE CONCEPT OF BRAND P
A
G
.
90
2.4.1 DEFINING BRAND PAGE
ATTACHMENT.90
2.4.2 CON^UALGING BRAND PAGE ATTA^^
.
93
2.5
SUMMARY.
102
3 ANTECEDENTS OF BRAND PAGE ATTACHMENT
.
103
3.1 INFORMATION AND
SERVICE.104
3.2
ENTERTAINMENT.105
3.3 SOCIAL
VALUE.
107
3.4 ECONOMIC INCENTIVES
.
108
4 BEHAVIOURAL CONSEQUENCES OF BRAND PAGE
ATTACHMENT.YYYY."YYYYYY 109
4.1 BRAND PAGE PARTICIPATION
.
110
4.2 WNRH-NF-M
011
TH.
111
4.3 CO-CREATION OF VALUE AND
MEANING.113
4.4 WILLINGNESS TO SHARE PERSONAL
DATA.114
4.5 INTENTION TO MAINTAIN
CONNECTION.115
5 MODERATING EFFECTS BETWEEN BRAND PAGE ATTACHMENT AND YYTS BEHAVIOURAL
CONSEQUENCES.116
5.1 PROPENSITY TO
INTERACT.117
5.2 PRIVACY
CONCERNS.118
6 SUMMARY AND VISUALISATION OF RESEARCH MODEYY
.
121
C EMPIRICAL VALIDATION OF ANTECEDENTS AND CONSEQUENCES OF BRAND PAGE
ATTACHMENT.123
1 RESEARCH
DESIGN.123
1.1 STRUCTURE OF RESEARCH PROCESS
.
123
1.2 PRE-STUDY INVESTIGATING RELEVANT
ANTECEDENTS.124
1.3 DATA COHECTJON AND SAMPLE CHARACTERISTICS OF MAIN STUDY
. 126
1.3.1 QUESTIONNAIRE AND PRE-TEST
.
127
1.3.2 DATA CHECK AND DATA CLEANSING
.
129
1 YY3.3 SAMPLE
STATISTICS.132
2 METHODOLOGICAL BASIS FOR THE MEASUREMENT OF THEORETICAL CONSTRUCTS
YY_. 135
2.1 STRUCTURAL EQUATION MODELLING
.135
2.2 STRUCTURAL EQUATION MODELLING WITH PARTIAL LEAST SQUARES
(PLS-SEM).139 YY
2.3 SECOND-ORDER
CONSTRUCTS.140
2.4 MODERATING
EFFECTS.
142
2.5 QUALITY CRITERIA FOR PLS STRUCTURAI EQUATION
MODELLING. 143
2.5.1 EVALUATION OF THE MEASUREMENT MODELS
.
144
2.5.1.1 QUALITY CRITERIA FOR THE EVALUARON OF REFLECTIVE
MEASUREMENT
MODELS.144
2.5.1.2 QUALITY CRITERIA FOR THE EVALUATION OF FORMATIVE
MEASUREMENT
MODELS.146
2.5.2 EVALUATION OF THE STRUCTURAL
MODEL.149
3 OPERATIONALISATION AND VALIDATION OF CONSTRUCTS
.
152
3.1 OPERATIONALISATION
PROCEDURE.152
3.2 OPERATIONALISATION AND EVALUARON OF THE CONSTRUCT BRAND PAGE
ATTACHMENT
6
YY
1
.
YY
.YY
YY
.
.
.YY
3.3 OPERATIONALISATION AND EVALUATION OF THE ANTECEDENT CONSTRUCTS
YYYYYYYY 162
3-4 OPERATIONALISATION AND EVALUATION OF BEHAVIOURAL
CONSEQUENCES 166
3.5 OPERATIONALISATION AND EVALUATION OF MODERATING CONSTRUCTS
. 174
4 ANALYSIS OF THE STRUCTURAL MODEL
.
179
4.1 EVALUATION OF YYNNER
MODEL.179
4.2 EVALUATION OF MODERATING
EFFECTS.182
4.3 DIFFERENCES BETWEEN INDUSTRY
TYPES.184
4.4 DISCRIMINATION FROM COMPETING
CONSTRUCTS.189
D CONCLUSION
YY
REFLECTION AND
OUTLOOK.193
1 SUMMARY OF THE EMPIRICA RESULTS
.
193
2 MANAGERIAL IMPLICATIONS
.
196
2.1 DEFINITION OF BRAND PAGE OBJECTIVES
.
198
2.2 DEDUCING BRAND PAGE KEY PERFORMANCE
INDICATORS.199
3 IMPLICATIONS FOR FURTHER
RESEARCH.206
APPENDIX.
207
REFERENCES.211 |
| any_adam_object | 1 |
| author | Kleine-Kalmer, Barbara |
| author_GND | (DE-588)1111561567 |
| author_facet | Kleine-Kalmer, Barbara |
| author_role | aut |
| author_sort | Kleine-Kalmer, Barbara |
| author_variant | b k k bkk |
| building | Verbundindex |
| bvnumber | BV043732744 |
| ctrlnum | (OCoLC)953841718 (DE-599)DNB1079353089 |
| dewey-full | 302.3 658.827 |
| dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
| dewey-ones | 302 - Social interaction 658 - General management |
| dewey-raw | 302.3 658.827 |
| dewey-search | 302.3 658.827 |
| dewey-sort | 3302.3 |
| dewey-tens | 300 - Social sciences 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV043732744 |
| illustrated | Illustrated |
| indexdate | 2024-12-05T17:00:44Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658124380 3658124385 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029144563 |
| oclc_num | 953841718 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVII, 239 Seiten Illustrationen 21 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Gabler |
| record_format | marc |
| spelling | Kleine-Kalmer, Barbara Verfasser (DE-588)1111561567 aut Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann Wiesbaden Springer Gabler [2016] XVII, 239 Seiten Illustrationen 21 cm txt rdacontent n rdamedia nc rdacarrier Dissertation Universität Bremen 2015 Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Facebook (DE-588)7679337-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Research KJS Brand Management Communication Consumers' Connections Marketing Social Networks (DE-588)4113937-9 Hochschulschrift gnd-content Soziales Netzwerk (DE-588)4055762-5 s Markenpolitik (DE-588)4144679-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Facebook (DE-588)7679337-0 s Marke (DE-588)4074577-6 s Kundenbindung (DE-588)4384508-3 s Markentreue (DE-588)4168905-7 s Kaufverhalten (DE-588)4073331-2 s 1\p DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe Kleine-Kalmer Brand Page Attachment X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=f0099918b9534bb986641bb98c1d0fd4&prov=M&dok_var=1&dok_ext=htm Inhaltstext B:DE-101 application/pdf http://d-nb.info/1079353089/04 Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029144563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kleine-Kalmer, Barbara Brand page attachment an empirical study on facebook users’ attachment to brand pages Soziales Netzwerk (DE-588)4055762-5 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Facebook (DE-588)7679337-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)4168905-7 (DE-588)4062644-1 (DE-588)7679337-0 (DE-588)4384508-3 (DE-588)4073331-2 (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Brand page attachment an empirical study on facebook users’ attachment to brand pages |
| title_auth | Brand page attachment an empirical study on facebook users’ attachment to brand pages |
| title_exact_search | Brand page attachment an empirical study on facebook users’ attachment to brand pages |
| title_full | Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| title_fullStr | Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| title_full_unstemmed | Brand page attachment an empirical study on facebook users’ attachment to brand pages Barbara Kleine-Kalmer ; foreword by Prof. Dr. Christoph Burmann |
| title_short | Brand page attachment |
| title_sort | brand page attachment an empirical study on facebook users attachment to brand pages |
| title_sub | an empirical study on facebook users’ attachment to brand pages |
| topic | Soziales Netzwerk (DE-588)4055762-5 gnd Markentreue (DE-588)4168905-7 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Facebook (DE-588)7679337-0 gnd Kundenbindung (DE-588)4384508-3 gnd Kaufverhalten (DE-588)4073331-2 gnd Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Soziales Netzwerk Markentreue Verbraucherverhalten Kundenbindung Kaufverhalten Marke Markenpolitik Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=f0099918b9534bb986641bb98c1d0fd4&prov=M&dok_var=1&dok_ext=htm http://d-nb.info/1079353089/04 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029144563&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT kleinekalmerbarbara brandpageattachmentanempiricalstudyonfacebookusersattachmenttobrandpages AT springerfachmedienwiesbaden brandpageattachmentanempiricalstudyonfacebookusersattachmenttobrandpages |