Consumer information processing: marketing applications
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif.
SAGE
2016
|
| Ausgabe: | first published |
| Schriftenreihe: | Legends in consumer behavior
2 |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | xxxiv, 288 Seiten Illustrationen, Diagramme |
| ISBN: | 9789351506652 |
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| 245 | 1 | 0 | |a Consumer information processing |b marketing applications |c volume editor: Mita Sujan, contributors: Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer |
| 250 | |a first published | ||
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| id | DE-604.BV043721331 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:33:23Z |
| institution | BVB |
| isbn | 9789351506652 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029133396 |
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| physical | xxxiv, 288 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | SAGE |
| record_format | marc |
| series | Legends in consumer behavior |
| series2 | Legends in consumer behavior |
| spelling | Bettman, James R. 194X- (DE-588)138093571 hnr Consumer information processing marketing applications volume editor: Mita Sujan, contributors: Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer first published Los Angeles, Calif. SAGE 2016 xxxiv, 288 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Legends in consumer behavior 2 Literaturangaben (DE-588)4016928-5 Festschrift gnd-content Sujan, Mita (DE-588)170170918 edt Keller, Kevin Lane 1956- (DE-588)132842920 ctb John, Deborah Roedder (DE-588)170242897 ctb Meyer, Robert J. (DE-588)17060540X ctb Legends in consumer behavior 2 (DE-604)BV043721027 2 |
| spellingShingle | Consumer information processing marketing applications Legends in consumer behavior |
| subject_GND | (DE-588)4016928-5 |
| title | Consumer information processing marketing applications |
| title_auth | Consumer information processing marketing applications |
| title_exact_search | Consumer information processing marketing applications |
| title_full | Consumer information processing marketing applications volume editor: Mita Sujan, contributors: Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer |
| title_fullStr | Consumer information processing marketing applications volume editor: Mita Sujan, contributors: Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer |
| title_full_unstemmed | Consumer information processing marketing applications volume editor: Mita Sujan, contributors: Kevin Lane Keller, Deborah Roedder John, Robert J. Meyer |
| title_short | Consumer information processing |
| title_sort | consumer information processing marketing applications |
| title_sub | marketing applications |
| topic_facet | Festschrift |
| volume_link | (DE-604)BV043721027 |
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