Marketing genius:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Capstone
[2006]
|
| Schlagworte: | |
| Online-Zugang: | FRO01 UBG01 UBT01 Volltext |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (viii, 490 Seiten) Illustrations |
| ISBN: | 9781841127323 9781841126814 9780857086518 |
Internformat
MARC
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| 100 | 1 | |a Fisk, Peter R. (Peter Robert) |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing genius |c Peter Fisk |
| 264 | 1 | |a Chichester, West Sussex |b Capstone |c [2006] | |
| 300 | |a 1 Online-Ressource (viii, 490 Seiten) |b Illustrations | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 8 | |a Marketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Green Business |2 bisacsh | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing / Management | |
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Datensatz im Suchindex
| _version_ | 1804176512997392384 |
|---|---|
| any_adam_object | |
| author | Fisk, Peter R. (Peter Robert) |
| author_facet | Fisk, Peter R. (Peter Robert) |
| author_role | aut |
| author_sort | Fisk, Peter R. (Peter Robert) |
| author_variant | p r p r f prpr prprf |
| building | Verbundindex |
| bvnumber | BV043720911 |
| collection | ZDB-35-WIC |
| contents | Marketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge |
| ctrlnum | (ZDB-35-WIC)ocm70953243 (OCoLC)957494776 (DE-599)BVBBV043720911 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043720911 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:33:22Z |
| institution | BVB |
| isbn | 9781841127323 9781841126814 9780857086518 |
| language | English |
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| physical | 1 Online-Ressource (viii, 490 Seiten) Illustrations |
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| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Capstone |
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| spelling | Fisk, Peter R. (Peter Robert) Verfasser aut Marketing genius Peter Fisk Chichester, West Sussex Capstone [2006] 1 Online-Ressource (viii, 490 Seiten) Illustrations txt rdacontent c rdamedia cr rdacarrier Includes index Marketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Wirtschaft Marketing / Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086518 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fisk, Peter R. (Peter Robert) Marketing genius Marketing Genius: Turn on -- Ingenuity: The Making of a Marketing Genius -- Ingenuity: The Making of a Marketing Genius. Making sense of uncertain markets -- Creating tomorrow while delivering today -- Marketing with more intelligence and imagination -- Thinking: The Mind of a Marketing Genius -- Thinking: The Mind of a Marketing Genius. Designing your business from the outside in -- Finding the big idea that defines you -- Getting inside the heads of intelligent customers -- Thinking what nobody else has thought -- Competing: The Touch of a Marketing Genius -- Competing: The Touch of a Marketing Genius. Seeing business through customers' eyes -- Walking in the customers' shoes -- Doing business on customers' terms -- Who do you want a one-to-one with? -- Leading: The Impact of a Marketing Genius -- Leading: The Impact of a Marketing Genius. Unlocking the real value of marketing -- Time for marketing to take center stage -- Why marketers make better CEOs -- What happens after what happens next? -- The genie: Becoming a Marketing Genius -- The Genie: Becoming a Marketing Genius. Genius Lab: Diagnostic of a Marketing Genius -- Genius Catalysts: Challenges for the marketing genius -- Genius Source: Who is a Marketing Genius? -- Marketing Genius: Recharge BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Wirtschaft Marketing / Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing genius |
| title_auth | Marketing genius |
| title_exact_search | Marketing genius |
| title_full | Marketing genius Peter Fisk |
| title_fullStr | Marketing genius Peter Fisk |
| title_full_unstemmed | Marketing genius Peter Fisk |
| title_short | Marketing genius |
| title_sort | marketing genius |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing / Management fast Wirtschaft Marketing / Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing / Management Wirtschaft Marketing |
| url | https://onlinelibrary.wiley.com/doi/book/10.1002/9780857086518 |
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