Successful television management: the hybrid approach:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main
PL Academic Research
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Einführung/Vorwort Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 169 Seiten Diagramme |
| ISBN: | 9783631663066 9783653055429 |
Internformat
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| 653 | |a broadcasting | ||
| 653 | |a management methods | ||
| 653 | |a performance of media | ||
| 653 | |a public service broadcasting | ||
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Datensatz im Suchindex
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| adam_text |
TABLE OF CONTENTS
FOREWORD 9
1. INTRODUCTION 11
OBJECTIVES OF THE STUDY 13
WHY A CASE STUDY OF A HYBRID MODEL OF BROADCASTING 16
2. MEDIA ORGANIZATION IN SOCIETY 21
MASS MEDIA 23
FUNCTIONS OF THE MEDIA 25
PUBLIC INTEREST IN ALL MEDIA 27
MEDIA INSTITUTIONS 29
PERFORMANCE OF MEDIA POLICY 31
BROADCASTING AND ASPECTS OF THE STUDY 32
COMPLEMENTARY ROLE OF PUBLIC-SERVICE BROADCASTERS 35
3. MANAGEMENT OF MEDIA ORGANIZATION. 39
MODERN THEORIES ON THE ORGANIZATION'S MANAGEMENT 39
SUCCESS OF MEDIA ORGANIZATION 42
MANAGEMENT OF PUBLIC SECTOR 43
PUBLIC VERSUS PRIVATE SECTOR 46
MEDIA ORGANIZATION 48
DILEMMAS OF BROADCASTING POLICY 49
MANAGEMENT OF A PUBLIC SERVICE BROADCASTER 50
4. BROADCASTING SYSTEMS 59
COMMERCIAL DEPENDENCY AND LIGHT-TOUCH STATE
REGULATION IN THE US 60
COMMERCIAL TV STATIONS 61
PUBLIC BROADCASTING SERVICE IN THE US 63
EUROPEAN DUAL BROADCASTING SYSTEM 66
COMMERCIAL BROADCASTERS 70
PUBLIC-SERVICE BROADCASTERS 72
TRENDS IN THE DUAL BROADCASTING SYSTEM 76
TV SYSTEM IN THE UK 79
BBC AS AN INCUMBENT PUBLIC SERVICE BROADCASTER 80
COMMERCIAL TELEVISION 81
5
HTTP://D-NB.INFO/1073322874
HYBRID BROADCASTING MODEL 82
UNIQUE IDENTITY OF CHANNEL 4 IN THE BRITISH MEDIA MARKET 87
INDEPENDENT PRODUCTION COMPANIES 87
5. EVALUATING THE PERFORMANCE OF MEDIA ORGANIZATIONS 89
PUBLIC SUPPORT FOR PUBLIC TELEVISION 90
ASSESSMENT OF THE BROADCASTING SERVICE OPERATION 92
TRADITIONAL CRITERIA FOR A BROADCASTER'S SUCCESS 93
THE ROLE AND SIGNIFICANCE OF ECONOMIC CRITERIA
FOR PERFORMANCE EFFECTIVENESS 95
CRITERIA FOR STUDYING PERFORMANCE EFFECTIVITY
OF COMMERCIAL BROADCASTERS 96
CRITERIA FOR STUDYING PERFORMANCE EFFECTIVITY OF PUBLIC
SERVICE BROADCASTERS 97
COMMON ECONOMIC CRITERIA FOR STUDYING PERFORMANCE
EFFECTIVITY OF PUBLIC AND COMMERCIAL MEDIA 98
6. ANALYSIS OF THE MANAGEMENT OF A HYBRID TV MODEL 103
POLITICAL CRITERIA VERSUS ECONOMIC CRITERIA 103
POLITICAL CRITERIA 104
PROGRAMME STRATEGY OF CHANNEL 4 BASED ON POLITICAL CRITERIA 106
ECONOMIC CRITERIA 107
MARKET-SHARE CRITERIA 107
MANAGEMENT STRATEGIES ACCORDING TO MARKET-SHARE CRITERIA 109
CRITERIA OF PRODUCTIVITY 109
MANAGEMENT STRATEGIES ACCORDING TO CRITERIA OF PRODUCTIVITY 110
FINANCIAL CRITERIA ILL
MANAGEMENT STRATEGIES ACCORDING TO FINANCIAL CRITERIA 113
MANAGEMENT CRITERIA 113
MANAGEMENT STRATEGIES ACCORDING TO MANAGEMENT CRITERIA 116
THE POSITIONING OF CHANNEL 4 IN THE BRITISH MEDIA MARKET 118
CHANNEL 4'S ENVIRONMENTAL CONTEXT 121
7. APPLICABILITY OF MANAGEMENT METHODS
OF A HYBRID BROADCASTING MODEL 127
USEFUL APPROACHES IN MEDIA MANAGEMENT 131
APPLICABILITY OF A HYBRID-BROADCASTING MODEL TO RTV SLOVENIA 133
PUBLIC BROADCASTING SERVICE RTV SLOVENIA 134
MODERN MANAGEMENT APPROACHES FOR RTV SLOVENIJA 136
CONTEXT OF THE PUBLIC SERVICE RTV SLOVENIJA 139
6
8. CONCLUSION 141
SUMMARY 143
ENCLOSURES 147
LITERATURE 151
TABLES AND FIGURES 163
7 |
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| author | Žilič Fišer, Suzana 1970- |
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| author_facet | Žilič Fišer, Suzana 1970- |
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| dewey-ones | 384 - Communications |
| dewey-raw | 384.55068 |
| dewey-search | 384.55068 |
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| discipline | Wirtschaftswissenschaften |
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| spellingShingle | Žilič Fišer, Suzana 1970- Successful television management: the hybrid approach Management (DE-588)4037278-9 gnd Fernsehwirtschaft (DE-588)4386452-1 gnd Fernsehen (DE-588)4016825-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4386452-1 (DE-588)4016825-6 (DE-588)4015701-5 (DE-588)4522595-3 |
| title | Successful television management: the hybrid approach |
| title_auth | Successful television management: the hybrid approach |
| title_exact_search | Successful television management: the hybrid approach |
| title_full | Successful television management: the hybrid approach Suzana Žilič Fišer |
| title_fullStr | Successful television management: the hybrid approach Suzana Žilič Fišer |
| title_full_unstemmed | Successful television management: the hybrid approach Suzana Žilič Fišer |
| title_short | Successful television management: the hybrid approach |
| title_sort | successful television management the hybrid approach |
| topic | Management (DE-588)4037278-9 gnd Fernsehwirtschaft (DE-588)4386452-1 gnd Fernsehen (DE-588)4016825-6 gnd |
| topic_facet | Management Fernsehwirtschaft Fernsehen Europa Fallstudiensammlung |
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