Inside campaigns: elections through the eyes of political professionals
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angles
SAGE, CQ PRESS
2017
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 304 Seiten Illustrationen |
| ISBN: | 9781506332963 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043708704 | ||
| 003 | DE-604 | ||
| 005 | 20160927 | ||
| 007 | t | ||
| 008 | 160810s2017 xxua||| |||| 00||| eng d | ||
| 010 | |a 016004900 | ||
| 020 | |a 9781506332963 |9 978-1-5063-3296-3 | ||
| 035 | |a (OCoLC)958846926 | ||
| 035 | |a (DE-599)BVBBV043708704 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 100 | 1 | |a Feltus, William J. |e Verfasser |0 (DE-588)1113892803 |4 aut | |
| 245 | 1 | 0 | |a Inside campaigns |b elections through the eyes of political professionals |c William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University |
| 264 | 1 | |a Los Angles |b SAGE, CQ PRESS |c 2017 | |
| 300 | |a xvi, 304 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Campaign management |z United States | |
| 650 | 0 | 7 | |a Wahlkampf |0 (DE-588)4064292-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Goldstein, Kenneth M. |e Verfasser |4 aut | |
| 700 | 1 | |a Dallek, Matthew Jeremy |d 1969- |e Verfasser |0 (DE-588)1112746544 |4 aut | |
| 856 | 4 | 2 | |m Digitalisierung UB Bamberg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029120961&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804176495915040768 |
|---|---|
| adam_text | Contents
|jjgj ¡g
Preface ix
Acknowledgments xiii
List of Tables, Figures, and Boxes xv
1. Losing and Winning: The Craft
and Science of Political Campaigns 1
A Tale of Two Managers 3
The Personal Side of Politics 5
Why Campaign Managers Do It 6
What Campaigns Do 9
The Targeting and Retargeting of Voters 11
Messaging and Creative Strategy 12
Communications Strategy and Budget 12
Fundraising 12
The Roles and Goals of a Campaign Manager 13
2. Political Math: How Campaigns Matter 19
Debating Campaign “Effects” 20
What Does “Matter” Mean? 25
The Role of Fundamentals: From Demographics to Party ID 27
Partisan Composition of the Electorate 29
Share and Performance 31
Campaign Math 33
The Case of Nevada 37
Ask Al Gore if the Margin Matters 39
3. Political Historian and Data Scientist: Charting
a Path to Victory through Information and Analysis 45
Tough Numbers in the Big Easy 46
Defining a Winning Coalition: Who Are Our Targets? 48
v
How Do We Reach Them? 51
What Do We Tell Them? 55
How Are We Doing? 57
What Are Our Opponents and Allies Doing? 59
The Secret Ballot Problem 61
Presidential and Congressional Campaigns:
The Art and Science of Data Analysis 62
Targeting and Microtargeting 68
Focus Groups, Polls, and Other Forms of Information Gathering 72
Determining Voter Blocs 74
Get Out the Vote 78
Summary 80
4. Entrepreneur and Chief Financial
Officer: Launching and Sustaining the Campaign 85
Spending and Margins 85
The Money Advantage 87
How Money Matters (Decisions) 89
Joe Abbey (How Money Matters:
Name ID and Message Delivery) 90
“The Nightmare of All Campaigns” (Fundraising) 91
James “Jimmy” Cauley (How Money
Matters: Reaching Voter Targets) 93
Hiring the Right Team (Staff) 96
Jen Pihlaja 99
Conclusion 100
5. Marketing Maven: Reaching
the Campaign s Target Voter Audiences 103
The Paradox of Politics and Marketing in the Digital Age 104
Political Brand Management: Knowledge Is Power 106
What Are Gross Rating Points? Learning the Basic Language of Media 109
How Many Gross Rating Points Does a Campaign Need?
Exploring the Conventional Wisdom of “1,000 GRPs per Spot” 112
In the Internet Age, Television Is Still King 116
The Media Mix: Beyond TV 119
vi Contents
6. Producer and Stage Manager:
Creating and Presenting the Campaign s Messages 123
The Making of the “Guru Spot” 124
James Carvilles First Win 128
What Do We Tell Voters? 129
How the Message Matters 132
Why Campaigns “Go Negative” 133
“A Hugging Contest?”: Why Negative Ads Affect Election Margins 136
When Going Negative Backfires 140
Going Negative in a Primary 147
Responding to Negative Attacks 148
Conclusion 151
7. Spinmeister and Policy Wonk:
Navigating the Media Landscape 155
Defusing Bad Press 155
The Shifting Character of the Media Landscape 157
“Your Best Friend or Your Worst Enemy” 159
The Frustrated Policy Wonk 160
Cell Phones and Earned Media 163
“The Blogs Will Pick It Up Immediately” (Speed) 166
Working the Refs (Credibility) 167
Earned Media: An Imperfect Tool 169
8. Field General: Waging the War on the Ground 173
How Do We Reach Them? 177
The Two-Step Process: Deciding to
Vote and Voting for or against a Candidate 179
“Old-Fashioned Grunt Work” 181
Losing and Winning on the Ground 186
9. Strategy Enforcer and Team Builder: Keeping
a Day-to-Day Focus on the Long-Term Path to Victory 189
James Carville: Losing Before Winning 189
Clinton-Gore 1992: “The Best Campaign Ever” 191
Keeping the Campaign Team on Strategy 192
Contents vii
Inheriting a Team: The Turnaround Manager 194
How Are We Doing? 197
Strategy Enforcer in the Age of Super Political
Action Committees 201
Team Builder: “A Big Cheerleader” 204
Managing Consultants 207
“The Right Kind of Culture” 208
10. Candidate Caretaker and
Confidant: Handling Details and Building Trust 213
Becoming Indispensable 214
The Buffer and the Concierge 216
Building Trust: “Jimmy, Here’s What We Need to Do” 217
Building the Relationship 221
Honesty 225
Managing the Candidates Family 228
Losing and Winning: When the Campaign Ends 230
Appendixes:Teaching and Research Resources 235
Appendix A. Campaign Manager Survey Questionnaire Library 237
Appendix B. Interview with Doug Bailey 249
Appendix C. Manager Profile—Katie Merrill:
Managing in the California Big Leagues 263
Appendix D. Manager Profile —Reed Galen: Just Say No 267
Appendix E.The Audacity of Smoke:
The Rise and Fall of the Unorthodox Herman Cain Campaign 273
Index 293
About the Authors 303
viii Contents
|
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| dewey-ones | 324 - The political process |
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| dewey-sort | 3324.70973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| format | Book |
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| isbn | 9781506332963 |
| language | English |
| lccn | 016004900 |
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| spelling | Feltus, William J. Verfasser (DE-588)1113892803 aut Inside campaigns elections through the eyes of political professionals William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University Los Angles SAGE, CQ PRESS 2017 xvi, 304 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Campaign management United States Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s DE-604 Goldstein, Kenneth M. Verfasser aut Dallek, Matthew Jeremy 1969- Verfasser (DE-588)1112746544 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029120961&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Feltus, William J. Goldstein, Kenneth M. Dallek, Matthew Jeremy 1969- Inside campaigns elections through the eyes of political professionals Campaign management United States Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4078704-7 |
| title | Inside campaigns elections through the eyes of political professionals |
| title_auth | Inside campaigns elections through the eyes of political professionals |
| title_exact_search | Inside campaigns elections through the eyes of political professionals |
| title_full | Inside campaigns elections through the eyes of political professionals William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University |
| title_fullStr | Inside campaigns elections through the eyes of political professionals William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University |
| title_full_unstemmed | Inside campaigns elections through the eyes of political professionals William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University |
| title_short | Inside campaigns |
| title_sort | inside campaigns elections through the eyes of political professionals |
| title_sub | elections through the eyes of political professionals |
| topic | Campaign management United States Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Campaign management United States Wahlkampf USA |
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