Internationales Marketing-Management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
2016
|
| Ausgabe: | 5. Aufl. 2016 |
| Schlagworte: | |
| Online-Zugang: | BFB01 BHS01 BTU01 BTW01 EFN01 FAB01 FAN01 FAW01 FCO01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FUBA1 FUBA2 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XVII, 663 Seiten 250 Abb) |
| ISBN: | 9783662467879 |
| DOI: | 10.1007/978-3-662-46787-9 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043706031 | ||
| 003 | DE-604 | ||
| 005 | 20160912 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160809s2016 |||| o||u| ||||||ger d | ||
| 020 | |a 9783662467879 |c Online |9 978-3-662-46787-9 | ||
| 024 | 7 | |a 10.1007/978-3-662-46787-9 |2 doi | |
| 035 | |a (ZDB-2-SWI)9783662467879 | ||
| 035 | |a (OCoLC)954925030 | ||
| 035 | |a (DE-599)BVBBV043706031 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-355 |a DE-860 |a DE-19 |a DE-858 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-1049 |a DE-473 |a DE-29 |a DE-20 |a DE-862 |a DE-92 |a DE-522 |a DE-578 |a DE-706 |a DE-91 |a DE-B768 |a DE-188 |a DE-859 |a DE-523 |a DE-1050 |a DE-863 |a DE-1051 |a DE-824 |a DE-2070s |a DE-1052 |a DE-573 |a DE-M347 |a DE-703 |a DE-1102 |a DE-739 |a DE-634 |a DE-83 |a DE-11 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Berndt, Ralph |d 1947-2020 |e Verfasser |0 (DE-588)10901815X |4 aut | |
| 245 | 1 | 0 | |a Internationales Marketing-Management |c von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| 250 | |a 5. Aufl. 2016 | ||
| 264 | 1 | |a Berlin, Heidelberg |b Springer Berlin Heidelberg |c 2016 | |
| 300 | |a 1 Online-Ressource (XVII, 663 Seiten 250 Abb) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Management science | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a International economics | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a International Economics | |
| 650 | 4 | |a Business and Management, general | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 689 | 1 | 0 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 1 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Fantapié Altobelli, Claudia |e Sonstige |0 (DE-588)112607845 |4 oth | |
| 700 | 1 | |a Sander, Matthias |d 1964- |e Sonstige |0 (DE-588)171257014 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-3-662-46786-2 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-662-46787-9 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-SWI | ||
| 940 | 1 | |q ZDB-2-SWI_2016 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029118344 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l BFB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l BHS01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l BTU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l BTW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l EFN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FAB01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FAN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FAW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FCO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHD01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHN01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FHR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FKE01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FLA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FNU01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FRO01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FUBA1 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FUBA2 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FWS01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l FWS02 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l HTW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l HWR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l TUM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UBG01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UBM01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UBR01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UBT01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UBW01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UBY01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UEI01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UER01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-662-46787-9 |l UPA01 |p ZDB-2-SWI |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 623684 |
|---|---|
| _version_ | 1806180014200193024 |
| any_adam_object | |
| author | Berndt, Ralph 1947-2020 |
| author_GND | (DE-588)10901815X (DE-588)112607845 (DE-588)171257014 |
| author_facet | Berndt, Ralph 1947-2020 |
| author_role | aut |
| author_sort | Berndt, Ralph 1947-2020 |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV043706031 |
| classification_rvk | QP 680 |
| classification_tum | WIR 000 |
| collection | ZDB-2-SWI |
| ctrlnum | (ZDB-2-SWI)9783662467879 (OCoLC)954925030 (DE-599)BVBBV043706031 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-46787-9 |
| edition | 5. Aufl. 2016 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>06260nmm a2201081zc 4500</leader><controlfield tag="001">BV043706031</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160912 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160809s2016 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783662467879</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-662-46787-9</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-662-46787-9</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-SWI)9783662467879</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)954925030</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043706031</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-522</subfield><subfield code="a">DE-578</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-B768</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1052</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Berndt, Ralph</subfield><subfield code="d">1947-2020</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)10901815X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Internationales Marketing-Management</subfield><subfield code="c">von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. Aufl. 2016</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin, Heidelberg</subfield><subfield code="b">Springer Berlin Heidelberg</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVII, 663 Seiten 250 Abb)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management, general</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fantapié Altobelli, Claudia</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)112607845</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sander, Matthias</subfield><subfield code="d">1964-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)171257014</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-3-662-46786-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-SWI</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-SWI_2016</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029118344</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">BFB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">BHS01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">BTW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">EFN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FAN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FCO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FUBA2</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UBM01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UBW01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-662-46787-9</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-SWI</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV043706031 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:18:10Z |
| institution | BVB |
| isbn | 9783662467879 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029118344 |
| oclc_num | 954925030 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-19 DE-BY-UBM DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-578 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-1052 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-83 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-19 DE-BY-UBM DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-578 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-1052 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-83 DE-11 |
| physical | 1 Online-Ressource (XVII, 663 Seiten 250 Abb) |
| psigel | ZDB-2-SWI ZDB-2-SWI_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Berlin Heidelberg |
| record_format | marc |
| spellingShingle | Berndt, Ralph 1947-2020 Internationales Marketing-Management Business Management science Marketing International economics Business and Management International Economics Business and Management, general Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4125431-4 (DE-588)4124261-0 (DE-588)4123623-3 |
| title | Internationales Marketing-Management |
| title_auth | Internationales Marketing-Management |
| title_exact_search | Internationales Marketing-Management |
| title_full | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_fullStr | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_full_unstemmed | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
| title_short | Internationales Marketing-Management |
| title_sort | internationales marketing management |
| topic | Business Management science Marketing International economics Business and Management International Economics Business and Management, general Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Business Management science Marketing International economics Business and Management International Economics Business and Management, general Wirtschaft Marketingmanagement Internationales Marketing Strategisches Management Lehrbuch |
| url | https://doi.org/10.1007/978-3-662-46787-9 |
| work_keys_str_mv | AT berndtralph internationalesmarketingmanagement AT fantapiealtobelliclaudia internationalesmarketingmanagement AT sandermatthias internationalesmarketingmanagement |