Nation branding: concepts, issues, practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2014
|
| Schlagworte: | |
| Beschreibung: | XXIV, 264 S. graph. Darst. 24 cm |
| ISBN: | 9780750683494 075068349X |
Internformat
MARC
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| 245 | 1 | 0 | |a Nation branding |b concepts, issues, practice |c Keith Dinnie |
| 264 | 1 | |a London ; New York, NY |b Routledge |c 2014 | |
| 300 | |a XXIV, 264 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 0 | |a The relevance of nation branding; The recent evolution and prominence of nation branding; Adapting brand theory to the context of nation branding; Country-of-origin; National identity; Integrating country-of-origin and national identity; Ethical imperatives in nation branding; Pragmatic challenges to the nation branding concept; Current impact of nation branding; Future horizons for nation branding | |
| 650 | 4 | |a Küreselleşme | |
| 650 | 4 | |a Uluslararası ekonomik ilişkiler | |
| 650 | 4 | |a Ürün yönetimi | |
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Weltwirtschaft | |
| 650 | 4 | |a Globalization | |
| 650 | 4 | |a International economic relations | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Nationalstaat |0 (DE-588)4041331-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationaler Wettbewerb |0 (DE-588)4027415-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
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| 650 | 0 | 7 | |a Nationalbewusstsein |0 (DE-588)4041282-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804176482313961472 |
|---|---|
| any_adam_object | |
| author | Dinnie, Keith |
| author_facet | Dinnie, Keith |
| author_role | aut |
| author_sort | Dinnie, Keith |
| author_variant | k d kd |
| building | Verbundindex |
| bvnumber | BV043700813 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1359 |
| callnumber-raw | HF1359 |
| callnumber-search | HF1359 |
| callnumber-sort | HF 41359 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QY 000 |
| contents | The relevance of nation branding; The recent evolution and prominence of nation branding; Adapting brand theory to the context of nation branding; Country-of-origin; National identity; Integrating country-of-origin and national identity; Ethical imperatives in nation branding; Pragmatic challenges to the nation branding concept; Current impact of nation branding; Future horizons for nation branding |
| ctrlnum | (OCoLC)884922457 (DE-599)BVBBV043700813 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043700813 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:32:53Z |
| institution | BVB |
| isbn | 9780750683494 075068349X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029113240 |
| oclc_num | 884922457 |
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| owner | DE-B170 |
| owner_facet | DE-B170 |
| physical | XXIV, 264 S. graph. Darst. 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| spelling | Dinnie, Keith Verfasser aut Nation branding concepts, issues, practice Keith Dinnie London ; New York, NY Routledge 2014 XXIV, 264 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier The relevance of nation branding; The recent evolution and prominence of nation branding; Adapting brand theory to the context of nation branding; Country-of-origin; National identity; Integrating country-of-origin and national identity; Ethical imperatives in nation branding; Pragmatic challenges to the nation branding concept; Current impact of nation branding; Future horizons for nation branding Küreselleşme Uluslararası ekonomik ilişkiler Ürün yönetimi Globalisierung Weltwirtschaft Globalization International economic relations Product management Nationalstaat (DE-588)4041331-7 gnd rswk-swf Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Regionales Marketing (DE-588)4388526-3 gnd rswk-swf Nationalbewusstsein (DE-588)4041282-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Regionales Marketing (DE-588)4388526-3 s Internationaler Wettbewerb (DE-588)4027415-9 s DE-604 Nationalstaat (DE-588)4041331-7 s Nationalbewusstsein (DE-588)4041282-9 s Markenimage (DE-588)4136439-9 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dinnie, Keith Nation branding concepts, issues, practice The relevance of nation branding; The recent evolution and prominence of nation branding; Adapting brand theory to the context of nation branding; Country-of-origin; National identity; Integrating country-of-origin and national identity; Ethical imperatives in nation branding; Pragmatic challenges to the nation branding concept; Current impact of nation branding; Future horizons for nation branding Küreselleşme Uluslararası ekonomik ilişkiler Ürün yönetimi Globalisierung Weltwirtschaft Globalization International economic relations Product management Nationalstaat (DE-588)4041331-7 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Markenimage (DE-588)4136439-9 gnd Regionales Marketing (DE-588)4388526-3 gnd Nationalbewusstsein (DE-588)4041282-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4041331-7 (DE-588)4027415-9 (DE-588)4136439-9 (DE-588)4388526-3 (DE-588)4041282-9 (DE-588)4144679-3 |
| title | Nation branding concepts, issues, practice |
| title_auth | Nation branding concepts, issues, practice |
| title_exact_search | Nation branding concepts, issues, practice |
| title_full | Nation branding concepts, issues, practice Keith Dinnie |
| title_fullStr | Nation branding concepts, issues, practice Keith Dinnie |
| title_full_unstemmed | Nation branding concepts, issues, practice Keith Dinnie |
| title_short | Nation branding |
| title_sort | nation branding concepts issues practice |
| title_sub | concepts, issues, practice |
| topic | Küreselleşme Uluslararası ekonomik ilişkiler Ürün yönetimi Globalisierung Weltwirtschaft Globalization International economic relations Product management Nationalstaat (DE-588)4041331-7 gnd Internationaler Wettbewerb (DE-588)4027415-9 gnd Markenimage (DE-588)4136439-9 gnd Regionales Marketing (DE-588)4388526-3 gnd Nationalbewusstsein (DE-588)4041282-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Küreselleşme Uluslararası ekonomik ilişkiler Ürün yönetimi Globalisierung Weltwirtschaft Globalization International economic relations Product management Nationalstaat Internationaler Wettbewerb Markenimage Regionales Marketing Nationalbewusstsein Markenpolitik |
| work_keys_str_mv | AT dinniekeith nationbrandingconceptsissuespractice |