Resistance to innovation: its sources and manifestations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago and London
The University of Chicago Press
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 205 pages illustrations 24 cm |
| ISBN: | 9780226632605 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | RESISTANCE TO INNOVATION
/ OREG, SHAUL [AUTHOR.] 1970-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
IT S NOT THE INNOVATION, IT S THE ADOPTER: WHY SOME PEOPLE ARE MORE
LIKELY THAN OTHERS TO RESIST
WHAT S IN IT FOR ME, AND WHAT DO I HAVE TO LOSE? : PRACTICAL REASONS FOR
RESISTING INNOVATION
IT S NOT WHAT YOU INTRODUCE, IT S HOW YOU DO IT: THE PROCESS OF
INNOVATION INTRODUCTION
WHERE AND WHEN IS THE INNOVATION INTRODUCED? : THE ROLE OF INNOVATION
CONTEXT IN THE EMERGENCE OF RESISTANCE
LAGGING-INNOVATION IN DISGUISE
RESISTANCE AND THE DANGERS OF NEGATIVE WORD OF MOUTH
THE DUAL MARKET AFFECT
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Its Sources and Manifestations
Every year in the United States, about
25,000 new products are introduced to the
market. Most of these products fail — at
considerable expense to the companies
that produce them. Looking into such
failures, marketers have tended to focus
on why certain consumers show little
resistance. However, these early adopters
comprise only 20 percent of the consumer
population.
Shaul Oreg and Jacob Golden berg
bring the insights of marketing and organi-
zational behavior to bear on the attitudes
and behaviors of the remaining 80 percent
who resist innovation. The authors identify
two competing definitions of resistance: in
marketing, resistance denotes a reluctance
to adopt a worthy new product, or one that
offers a clear benefit and carries little or no
risk. In the field of organizational behavior,
employees are defined as resistant if they
are unwilling to implement changes regard-
less of the reasons behind their reluctance.
Using real-life examples and clarifying the
act of rejecting a new product from the
reasons — rational or not — consumers may
have for doing so, Oreg and Golden berg
propose a more coherent definition of
(continued on beck flop)
resistance less encumbered by subjective,
context-specific factors and personality
traits. Thus, Resistance to Innovation
makes it possible to disentangle resistance
from its sources and ultimately offers a
richer understanding of consumers’ under-
lying motivations.
“A fascinating read and a compelling case for viewing the majority of
consumers not as lacking innovativeness but instead as possessing
varying degrees of resistance. The real-world examples are support-
ed by a review of a diverse range of scientific research, making this
an interesting and useful read for entrepreneurs, product managers,
researchers, and people who are generally interested in understanding
the behavior of the majority of consumers.”
“Just creating blockbuster ideas is not enough. Innovators today have
to harness, manage, and overcome the inevitable resistance that
stems from new ideas. Oreg and Goldenberg show in this fascinating
and revealing book what really holds innovation back.”
- *)
5 i
Y
|
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| spelling | Oreg, Shaul 1970- Verfasser (DE-588)1046849050 aut Resistance to innovation its sources and manifestations Shaul Oreg & Jacob Goldenberg Chicago and London The University of Chicago Press 2015 205 pages illustrations 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Gesellschaft Psychologie Technological innovations Social aspects Technological innovations Psychological aspects Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Innovationsbereitschaft (DE-588)4423936-1 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 s Innovationsbereitschaft (DE-588)4423936-1 s DE-604 Goldenberg, Jacob 1962- Verfasser (DE-588)137907672 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029111400&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029111400&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Oreg, Shaul 1970- Goldenberg, Jacob 1962- Resistance to innovation its sources and manifestations Gesellschaft Psychologie Technological innovations Social aspects Technological innovations Psychological aspects Technischer Fortschritt (DE-588)4059252-2 gnd Innovationsbereitschaft (DE-588)4423936-1 gnd |
| subject_GND | (DE-588)4059252-2 (DE-588)4423936-1 |
| title | Resistance to innovation its sources and manifestations |
| title_auth | Resistance to innovation its sources and manifestations |
| title_exact_search | Resistance to innovation its sources and manifestations |
| title_full | Resistance to innovation its sources and manifestations Shaul Oreg & Jacob Goldenberg |
| title_fullStr | Resistance to innovation its sources and manifestations Shaul Oreg & Jacob Goldenberg |
| title_full_unstemmed | Resistance to innovation its sources and manifestations Shaul Oreg & Jacob Goldenberg |
| title_short | Resistance to innovation |
| title_sort | resistance to innovation its sources and manifestations |
| title_sub | its sources and manifestations |
| topic | Gesellschaft Psychologie Technological innovations Social aspects Technological innovations Psychological aspects Technischer Fortschritt (DE-588)4059252-2 gnd Innovationsbereitschaft (DE-588)4423936-1 gnd |
| topic_facet | Gesellschaft Psychologie Technological innovations Social aspects Technological innovations Psychological aspects Technischer Fortschritt Innovationsbereitschaft |
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