Best-worst scaling: theory, methods and applications
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, busi...
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| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge
Cambridge University Press
2015
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| Subjects: | |
| Online Access: | BSB01 TUM01 TUM03 UBG01 Volltext |
| Summary: | Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied |
| Item Description: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Physical Description: | 1 Online-Ressource (xx, 342 Seiten) Diagramme |
| ISBN: | 9781107337855 |
| DOI: | 10.1017/CBO9781107337855 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:32:43Z |
| institution | BVB |
| isbn | 9781107337855 |
| language | English |
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| physical | 1 Online-Ressource (xx, 342 Seiten) Diagramme |
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| spelling | Louviere, Jordan J. Verfasser (DE-588)170717747 aut Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley Cambridge Cambridge University Press 2015 © 2015 1 Online-Ressource (xx, 342 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd rswk-swf Skalierung (DE-588)4055202-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Skalierung (DE-588)4055202-0 s 1\p DE-604 Flynn, Terry N. Verfasser (DE-588)1138116289 aut Marley, A. A. J. Verfasser (DE-588)171062663 aut Erscheint auch als Druck-Ausgabe 978-1-107-04315-2 https://doi.org/10.1017/CBO9781107337855 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Louviere, Jordan J. Flynn, Terry N. Marley, A. A. J. Best-worst scaling theory, methods and applications Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd Skalierung (DE-588)4055202-0 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4055202-0 |
| title | Best-worst scaling theory, methods and applications |
| title_auth | Best-worst scaling theory, methods and applications |
| title_exact_search | Best-worst scaling theory, methods and applications |
| title_full | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_fullStr | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_full_unstemmed | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_short | Best-worst scaling |
| title_sort | best worst scaling theory methods and applications |
| title_sub | theory, methods and applications |
| topic | Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd Skalierung (DE-588)4055202-0 gnd |
| topic_facet | Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung Skalierung |
| url | https://doi.org/10.1017/CBO9781107337855 |
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