Best-worst scaling: theory, methods and applications
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, busi...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2015
|
| Schlagworte: | |
| Online-Zugang: | BSB01 TUM01 TUM03 UBG01 Volltext |
| Zusammenfassung: | Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 05 Oct 2015) |
| Beschreibung: | 1 Online-Ressource (xx, 342 Seiten) Diagramme |
| ISBN: | 9781107337855 |
| DOI: | 10.1017/CBO9781107337855 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043695154 | ||
| 003 | DE-604 | ||
| 005 | 20231009 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160801s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9781107337855 |c Online |9 978-1-107-33785-5 | ||
| 024 | 7 | |a 10.1017/CBO9781107337855 |2 doi | |
| 035 | |a (ZDB-20-CBO)CR9781107337855 | ||
| 035 | |a (OCoLC)930541232 | ||
| 035 | |a (DE-599)BVBBV043695154 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 |a DE-12 |a DE-M49 | ||
| 082 | 0 | |a 300.72 |2 23 | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 820 |2 stub | ||
| 100 | 1 | |a Louviere, Jordan J. |e Verfasser |0 (DE-588)170717747 |4 aut | |
| 245 | 1 | 0 | |a Best-worst scaling |b theory, methods and applications |c Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| 264 | 1 | |a Cambridge |b Cambridge University Press |c 2015 | |
| 264 | 4 | |c © 2015 | |
| 300 | |a 1 Online-Ressource (xx, 342 Seiten) |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Title from publisher's bibliographic system (viewed on 05 Oct 2015) | ||
| 520 | |a Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied | ||
| 650 | 4 | |a Mathematisches Modell | |
| 650 | 4 | |a Scaling (Social sciences) | |
| 650 | 4 | |a Scaling (Social sciences) / Mathematical models | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Skalierung |0 (DE-588)4055202-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 0 | 1 | |a Skalierung |0 (DE-588)4055202-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Flynn, Terry N. |e Verfasser |0 (DE-588)1138116289 |4 aut | |
| 700 | 1 | |a Marley, A. A. J. |e Verfasser |0 (DE-588)171062663 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-107-04315-2 |
| 856 | 4 | 0 | |u https://doi.org/10.1017/CBO9781107337855 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-20-CBO | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029107724 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://doi.org/10.1017/CBO9781107337855 |l BSB01 |p ZDB-20-CBO |q BSB_PDA_CBO |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1017/CBO9781107337855 |l TUM01 |p ZDB-20-CBO |q TUM_Einzelkauf |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1017/CBO9781107337855 |l TUM03 |p ZDB-20-CBO |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1017/CBO9781107337855 |l UBG01 |p ZDB-20-CBO |q UBG_PDA_CBO_Kauf23 |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804176472423792640 |
|---|---|
| any_adam_object | |
| author | Louviere, Jordan J. Flynn, Terry N. Marley, A. A. J. |
| author_GND | (DE-588)170717747 (DE-588)1138116289 (DE-588)171062663 |
| author_facet | Louviere, Jordan J. Flynn, Terry N. Marley, A. A. J. |
| author_role | aut aut aut |
| author_sort | Louviere, Jordan J. |
| author_variant | j j l jj jjl t n f tn tnf a a j m aaj aajm |
| building | Verbundindex |
| bvnumber | BV043695154 |
| classification_rvk | QP 621 |
| classification_tum | WIR 820 |
| collection | ZDB-20-CBO |
| ctrlnum | (ZDB-20-CBO)CR9781107337855 (OCoLC)930541232 (DE-599)BVBBV043695154 |
| dewey-full | 300.72 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 300 - Social sciences |
| dewey-raw | 300.72 |
| dewey-search | 300.72 |
| dewey-sort | 3300.72 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| doi_str_mv | 10.1017/CBO9781107337855 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03393nmm a2200565zc 4500</leader><controlfield tag="001">BV043695154</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231009 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160801s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781107337855</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-107-33785-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1017/CBO9781107337855</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-20-CBO)CR9781107337855</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)930541232</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043695154</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-M49</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">300.72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 820</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Louviere, Jordan J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170717747</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Best-worst scaling</subfield><subfield code="b">theory, methods and applications</subfield><subfield code="c">Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge</subfield><subfield code="b">Cambridge University Press</subfield><subfield code="c">2015</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xx, 342 Seiten)</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from publisher's bibliographic system (viewed on 05 Oct 2015)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematisches Modell</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Scaling (Social sciences)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Scaling (Social sciences) / Mathematical models</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Skalierung</subfield><subfield code="0">(DE-588)4055202-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Skalierung</subfield><subfield code="0">(DE-588)4055202-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Flynn, Terry N.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1138116289</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Marley, A. A. J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171062663</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-107-04315-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1017/CBO9781107337855</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-20-CBO</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029107724</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1017/CBO9781107337855</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-20-CBO</subfield><subfield code="q">BSB_PDA_CBO</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1017/CBO9781107337855</subfield><subfield code="l">TUM01</subfield><subfield code="p">ZDB-20-CBO</subfield><subfield code="q">TUM_Einzelkauf</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1017/CBO9781107337855</subfield><subfield code="l">TUM03</subfield><subfield code="p">ZDB-20-CBO</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1017/CBO9781107337855</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-20-CBO</subfield><subfield code="q">UBG_PDA_CBO_Kauf23</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043695154 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:32:43Z |
| institution | BVB |
| isbn | 9781107337855 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029107724 |
| oclc_num | 930541232 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-12 DE-M49 DE-BY-TUM |
| owner_facet | DE-473 DE-BY-UBG DE-12 DE-M49 DE-BY-TUM |
| physical | 1 Online-Ressource (xx, 342 Seiten) Diagramme |
| psigel | ZDB-20-CBO ZDB-20-CBO BSB_PDA_CBO ZDB-20-CBO TUM_Einzelkauf ZDB-20-CBO UBG_PDA_CBO_Kauf23 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Cambridge University Press |
| record_format | marc |
| spelling | Louviere, Jordan J. Verfasser (DE-588)170717747 aut Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley Cambridge Cambridge University Press 2015 © 2015 1 Online-Ressource (xx, 342 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier Title from publisher's bibliographic system (viewed on 05 Oct 2015) Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd rswk-swf Skalierung (DE-588)4055202-0 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Skalierung (DE-588)4055202-0 s 1\p DE-604 Flynn, Terry N. Verfasser (DE-588)1138116289 aut Marley, A. A. J. Verfasser (DE-588)171062663 aut Erscheint auch als Druck-Ausgabe 978-1-107-04315-2 https://doi.org/10.1017/CBO9781107337855 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Louviere, Jordan J. Flynn, Terry N. Marley, A. A. J. Best-worst scaling theory, methods and applications Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd Skalierung (DE-588)4055202-0 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4055202-0 |
| title | Best-worst scaling theory, methods and applications |
| title_auth | Best-worst scaling theory, methods and applications |
| title_exact_search | Best-worst scaling theory, methods and applications |
| title_full | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_fullStr | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_full_unstemmed | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_short | Best-worst scaling |
| title_sort | best worst scaling theory methods and applications |
| title_sub | theory, methods and applications |
| topic | Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd Skalierung (DE-588)4055202-0 gnd |
| topic_facet | Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung Skalierung |
| url | https://doi.org/10.1017/CBO9781107337855 |
| work_keys_str_mv | AT louvierejordanj bestworstscalingtheorymethodsandapplications AT flynnterryn bestworstscalingtheorymethodsandapplications AT marleyaaj bestworstscalingtheorymethodsandapplications |