Communicating about organ donation and transplantation: a handbook on theoretical and practical aspects
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Frankfurt am Main
Deutsche Stiftung Organtransplantation
2016
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 159 Seiten Illustrationen |
| ISBN: | 9783000528453 |
Staff View
MARC
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Record in the Search Index
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| adam_text | TABLE OF CONTENTS
I. EXECUTIVE SUMMARY 11
II. FOREWORDS 15
III. PREFACE 19
IV. ACKNOWLEDGEMENT 20
1 INTRODUCTION 22
1.1 ABOUT THE HANDBOOK 22
1.2 FOEDUS IN THE CONTEXT OF THE EU*S HEALTH POLICY AND STRATEGY 23
1.2.1 EUROPEAN ACTIONS AND MEASURES 23
1.2.2 FOEDUS JOINT ACTION 26
1.2.3 THE DEVELOPMENT OF FOEDUS WORK PACKAGE 7 28
FURTHER INFORMATION 32
PART I: THEORETICAL APPROACH TO COMMUNICATION 35
2 SOCIAL MARKETING 36
2.1 MASLOW*S THEORY OF MOTIVATION 36
2.2 SOCIAL COGNITIVE THEORY 39
2.3 MARKETING PLANNING PROCESS 41
2.4 SOCIAL MARKETING MIX 42
2.5 SUMMARY AND CONCLUSION 43
3 SOCIAL MARKETING IN THE FIELD OF ORGAN DONATION 45
3.1 ACTIVE BEHAVIOUR CHANGE 45
3.2 PEOPLE-CENTRED APPROACH 46
3.3 THEORIES OF CHANGE 47
3.4 STAGES OF CHANGE THEORY 49
3.5 EXCHANGE THEORY 51
3.6 A SOCIAL MARKETING APPROACH TO PROMOTING ORGAN DONATION 52
FURTHER INFORMATION 54
PART II: COMMUNICATION - AN ANALYSIS OF STUDIES 57
4 RESEARCH METHODOLOGY 58
5 RESULTS 58
5.1 THEORY-BASED PUBLICATIONS 59
5.2 PRACTICE-ORIENTED PUBLICATIONS 60
5.3 PUBLICATIONS OF LIMITED RELEVANCE 60
6 DISCUSSION 60
6.1 GENERAL EFFECTIVENESS 62
6.2 THEORY-BASED PUBLICATIONS 62
6.3 PRACTICE-ORIENTED PUBLICATIONS 66
7 GENERAL RECOMMENDATIONS 68
PART III: COMMUNICATION - THE PERSPECTIVE OF STAKEHOLDERS
73
8 BASICS OF COMMUNICATION 74
8.1 THE BASIC MODEL OF COMMUNICATION 74
8.2 EXTENDED MODEL OF COMMUNICATION 75
8.3 THE OPPORTUNITIES ARISING FROM SOCIAL MEDIA 76
8.4 EMERGING CHALLENGES WITH SOCIAL MEDIA 77
9 THE SENDERS* PERSPECTIVE 78
9.1 METHODOLOGY OF THE RESEARCH ON THE PARTNERS* EXPERIENCE 78
9.2 RESULTS OF THE SURVEY AMONGST THE PARTNERS 80
9.2.1 MEDIA EXPERIENCE 80
9.2.2 MEDIA INFLUENCE 83
9.2.3 EXPECTATIONS 85
9.3 CONCLUSION 85
10 THE RECEIVERS* PERSPECTIVE 86
10.1 JOURNALIST WORKSHOP 86
10.2 JOURNALISTS* VIEWS 87
10.2.1 DIANA ZAJEC, A SLOVENIAN JOURNALIST 88
10.2.2 MARINA ZOE SAOULIDOU, A GREEK JOURNALIST 89
10.2.3 FELICITAS WITTE, A GERMAN JOURNALIST 90
11 SUMMARY AND CONCLUSION 92
FURTHER INFORMATION 94
PART IV: DEVELOPMENT OF MESSAGES 97
12 A METHODOLOGY FOR DEVELOPING MESSAGES 98
12.1 PREPARATION PROCESS 98
12.2 DEVELOPMENT PROCESS 101
13 OUTCOMES 102
PART V: MESSAGES - TEST OF EFFECTIVENESS 105
14 TESTING METHODOLOGY 106
14.1 RESEARCH OBJECTIVES 107
14.2 PARTICIPATING COUNTRIES 107
14.3 SAMPLE STRUCTURE 108
14.4 TESTING PROCEDURE 109
14.5 QUALITATIVE ANALYSIS 110
15 TEST RESULTS 110
15.1 ORGANISATIONAL MESSAGES 110
15.2 MEDICAL MESSAGES 117
15.3 MESSAGES ABOUT CROSS-BORDER EXCHANGE 123
16 DISCUSSION 129
16.1 GENERAL PERCEPTION 129
16.2 DYNAMICS 131
16.2.1 BARRIERS 132
16.2.2 MOTIVATORS FOR ORGAN DONATION 133
16.3 DECISION-MAKING PROCESS 133
17 SUMMARY AND CONCLUSION 134
FURTHER INFORMATION 136
PART VI: CRISIS COMMUNICATION 139
18 GENERAL ASPECTS OF CRISIS COMMUNICATION 140
18.1 DEFINITION OF CRISIS 140
18.2 TYPOLOGY OF CRISES 141
18.3 THE GOALS OF CRISIS COMMUNICATION 141
18.4 GENERAL APPROACH 142
19 CRISIS COMMUNICATION IN ORGAN DONATION AND TRANSPLANTATION 142
19.1 CURRENT EVENTS 142
19.2 POSSIBLE APPROACH 144
19.3 GUIDELINES AND RECOMMENDATIONS 145
20 EXPERIENCE FROM A CASE STUDY 146
21 SUMMARY 147
FURTHER INFORMATION 148
APPENDIX I - FOEDUS CONSORTIUM 150
APPENDIX II - FINDINGS OF THE LITERATURE ANALYSIS 151
APPENDIX III - QUESTIONNAIRE SURVEY 156
APPENDIX IV - INDIVIDUAL EVALUATION PROTOCOL 159
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| isbn | 9783000528453 |
| language | English |
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| owner_facet | DE-12 DE-19 DE-BY-UBM |
| physical | 159 Seiten Illustrationen |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Deutsche Stiftung Organtransplantation |
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| spelling | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects Publishers: Deutsche Stiftung Organtransplantation and Sovenija-Transplant Frankfurt am Main Deutsche Stiftung Organtransplantation 2016 © 2016 159 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Transplantation (DE-588)4060675-2 gnd rswk-swf Organspende (DE-588)4172800-2 gnd rswk-swf Transplantation (DE-588)4060675-2 s Organspende (DE-588)4172800-2 s DE-604 Deutsche Stiftung Organtransplantation (DE-588)2112828-5 isb DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029104346&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects Transplantation (DE-588)4060675-2 gnd Organspende (DE-588)4172800-2 gnd |
| subject_GND | (DE-588)4060675-2 (DE-588)4172800-2 |
| title | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects |
| title_auth | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects |
| title_exact_search | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects |
| title_full | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects Publishers: Deutsche Stiftung Organtransplantation and Sovenija-Transplant |
| title_fullStr | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects Publishers: Deutsche Stiftung Organtransplantation and Sovenija-Transplant |
| title_full_unstemmed | Communicating about organ donation and transplantation a handbook on theoretical and practical aspects Publishers: Deutsche Stiftung Organtransplantation and Sovenija-Transplant |
| title_short | Communicating about organ donation and transplantation |
| title_sort | communicating about organ donation and transplantation a handbook on theoretical and practical aspects |
| title_sub | a handbook on theoretical and practical aspects |
| topic | Transplantation (DE-588)4060675-2 gnd Organspende (DE-588)4172800-2 gnd |
| topic_facet | Transplantation Organspende |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029104346&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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