Video-Marketing mit YouTube: Video-Kampagnen strategisch planen und erfolgreich managen
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden GmbH
[2016]
Springer Gabler 2016 |
| Schlagworte: | |
| Online-Zugang: | http://www.springer.com/ Inhaltstext |
| Beschreibung: | XVI, 121 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 0 g |
| ISBN: | 9783658102562 365810256X |
Internformat
MARC
| LEADER | 00000nam a22000008c 4500 | ||
|---|---|---|---|
| 001 | BV043689789 | ||
| 003 | DE-604 | ||
| 005 | 20170331 | ||
| 007 | t | ||
| 008 | 160727s2016 gw a||| |||| 00||| ger d | ||
| 015 | |a 16,N11 |2 dnb | ||
| 016 | 7 | |a 1088784798 |2 DE-101 | |
| 020 | |a 9783658102562 |c Book : EUR 20.55 (AT), sfr 21.50 (freier Preis), EUR 19.99 (DE) |9 978-3-658-10256-2 | ||
| 020 | |a 365810256X |9 3-658-10256-X | ||
| 024 | 3 | |a 9783658102562 | |
| 028 | 5 | 2 | |a Bestellnummer: 978-3-658-10256-2 |
| 028 | 5 | 2 | |a Bestellnummer: 86410597 |
| 035 | |a (OCoLC)1031425534 | ||
| 035 | |a (DE-599)DNB1088784798 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-N2 | ||
| 082 | 0 | |a 650 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Seehaus, Christoph |4 aut | |
| 245 | 1 | 0 | |a Video-Marketing mit YouTube |b Video-Kampagnen strategisch planen und erfolgreich managen |c Christoph Seehaus |
| 264 | 1 | |a Wiesbaden |b Springer Fachmedien Wiesbaden GmbH |c [2016] | |
| 264 | 1 | |b Springer Gabler |c 2016 | |
| 264 | 4 | |c © 2016 | |
| 300 | |a XVI, 121 Seiten |b Illustrationen, Diagramme |c 21 cm x 14.8 cm, 0 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a YouTube |0 (DE-588)7597411-3 |2 gnd |9 rswk-swf |
| 653 | |a KJS | ||
| 653 | |a KJS | ||
| 653 | |a Adwords | ||
| 653 | |a Bewegtbild | ||
| 653 | |a Branding | ||
| 653 | |a Customer Journey | ||
| 653 | |a Frequency Capping | ||
| 653 | |a Last cookie wins | ||
| 653 | |a Online-Marketing | ||
| 653 | |a Performance | ||
| 653 | |a Roller | ||
| 653 | |a SEA | ||
| 653 | |a True View | ||
| 653 | |a Video Marketing | ||
| 653 | |a Video-KPI | ||
| 653 | |a Video-SEO | ||
| 653 | |a YouTube Advertising | ||
| 653 | |a dm | ||
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a YouTube |0 (DE-588)7597411-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 710 | 2 | |a Springer Fachmedien Wiesbaden |0 (DE-588)1043386068 |4 pbl | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-10257-9 |
| 856 | 4 | 0 | |u http://www.springer.com/ |x Verlag |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=11afd216a70d4d5dbb3babf7a647bf80&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029102492 | |
Datensatz im Suchindex
| _version_ | 1806333947482734592 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Seehaus, Christoph |
| author_facet | Seehaus, Christoph |
| author_role | aut |
| author_sort | Seehaus, Christoph |
| author_variant | c s cs |
| building | Verbundindex |
| bvnumber | BV043689789 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1031425534 (DE-599)DNB1088784798 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000008c 4500</leader><controlfield tag="001">BV043689789</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170331</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160727s2016 gw a||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">16,N11</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1088784798</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658102562</subfield><subfield code="c">Book : EUR 20.55 (AT), sfr 21.50 (freier Preis), EUR 19.99 (DE)</subfield><subfield code="9">978-3-658-10256-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">365810256X</subfield><subfield code="9">3-658-10256-X</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783658102562</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 978-3-658-10256-2</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Bestellnummer: 86410597</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1031425534</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1088784798</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Seehaus, Christoph</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Video-Marketing mit YouTube</subfield><subfield code="b">Video-Kampagnen strategisch planen und erfolgreich managen</subfield><subfield code="c">Christoph Seehaus</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Fachmedien Wiesbaden GmbH</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="b">Springer Gabler</subfield><subfield code="c">2016</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 121 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">21 cm x 14.8 cm, 0 g</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">YouTube</subfield><subfield code="0">(DE-588)7597411-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">KJS</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">KJS</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Adwords</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Bewegtbild</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Branding</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Customer Journey</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Frequency Capping</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Last cookie wins</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Online-Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Performance</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Roller</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">SEA</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">True View</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Video Marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Video-KPI</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Video-SEO</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">YouTube Advertising</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">dm</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">YouTube</subfield><subfield code="0">(DE-588)7597411-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Springer Fachmedien Wiesbaden</subfield><subfield code="0">(DE-588)1043386068</subfield><subfield code="4">pbl</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-658-10257-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.springer.com/</subfield><subfield code="x">Verlag</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=11afd216a70d4d5dbb3babf7a647bf80&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029102492</subfield></datafield></record></collection> |
| id | DE-604.BV043689789 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T03:04:52Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658102562 365810256X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029102492 |
| oclc_num | 1031425534 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XVI, 121 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 0 g |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Fachmedien Wiesbaden GmbH Springer Gabler |
| record_format | marc |
| spelling | Seehaus, Christoph aut Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen Christoph Seehaus Wiesbaden Springer Fachmedien Wiesbaden GmbH [2016] Springer Gabler 2016 © 2016 XVI, 121 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm, 0 g txt rdacontent n rdamedia nc rdacarrier Online-Marketing (DE-588)7706419-7 gnd rswk-swf YouTube (DE-588)7597411-3 gnd rswk-swf KJS Adwords Bewegtbild Branding Customer Journey Frequency Capping Last cookie wins Online-Marketing Performance Roller SEA True View Video Marketing Video-KPI Video-SEO YouTube Advertising dm Online-Marketing (DE-588)7706419-7 s YouTube (DE-588)7597411-3 s DE-604 Springer Fachmedien Wiesbaden (DE-588)1043386068 pbl Erscheint auch als Online-Ausgabe 978-3-658-10257-9 http://www.springer.com/ Verlag X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=11afd216a70d4d5dbb3babf7a647bf80&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Seehaus, Christoph Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen Online-Marketing (DE-588)7706419-7 gnd YouTube (DE-588)7597411-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7597411-3 |
| title | Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen |
| title_auth | Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen |
| title_exact_search | Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen |
| title_full | Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen Christoph Seehaus |
| title_fullStr | Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen Christoph Seehaus |
| title_full_unstemmed | Video-Marketing mit YouTube Video-Kampagnen strategisch planen und erfolgreich managen Christoph Seehaus |
| title_short | Video-Marketing mit YouTube |
| title_sort | video marketing mit youtube video kampagnen strategisch planen und erfolgreich managen |
| title_sub | Video-Kampagnen strategisch planen und erfolgreich managen |
| topic | Online-Marketing (DE-588)7706419-7 gnd YouTube (DE-588)7597411-3 gnd |
| topic_facet | Online-Marketing YouTube |
| url | http://www.springer.com/ http://deposit.dnb.de/cgi-bin/dokserv?id=11afd216a70d4d5dbb3babf7a647bf80&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT seehauschristoph videomarketingmityoutubevideokampagnenstrategischplanenunderfolgreichmanagen AT springerfachmedienwiesbaden videomarketingmityoutubevideokampagnenstrategischplanenunderfolgreichmanagen |