Advertising and marketing law in Canada:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Markham, Ontario
LexisNexis Canada
2015
|
| Ausgabe: | Fifth edition |
| Schlagworte: | |
| Beschreibung: | Previous edition: Advertising and marketing law in Canada / Brenda L. Pritchard, Susan Vogt. Fourth edition. Markham, Ont. LexisNexis, 2012. - "ACA Driving Marketing Success." |
| Beschreibung: | xxxviii, 586 Seiten 23 cm |
| ISBN: | 0433478934 9780433478935 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043689658 | ||
| 003 | DE-604 | ||
| 005 | 20161025 | ||
| 007 | t | ||
| 008 | 160727s2015 |||| 00||| eng d | ||
| 020 | |a 0433478934 |9 0433478934 | ||
| 020 | |a 9780433478935 |c Paperback |9 978-0-433-47893-5 | ||
| 035 | |a (DE-599)BVBBV043689658 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 | ||
| 100 | 1 | |a Pritchard, Brenda |e Verfasser |0 (DE-588)1067590110 |4 aut | |
| 245 | 1 | 0 | |a Advertising and marketing law in Canada |c Brenda Pritchard ; Susan Vogt |
| 250 | |a Fifth edition | ||
| 264 | 1 | |a Markham, Ontario |b LexisNexis Canada |c 2015 | |
| 300 | |a xxxviii, 586 Seiten |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Previous edition: Advertising and marketing law in Canada / Brenda L. Pritchard, Susan Vogt. Fourth edition. Markham, Ont. LexisNexis, 2012. - "ACA Driving Marketing Success." | ||
| 505 | 8 | |a Literaturangaben und Index | |
| 505 | 8 | |a Principles of advertising and marketing law -- False or misleading advertising -- Substantiating advertising claims: what you need and when you need it -- Worst case scenarios -- Price and credit advertising -- Social media -- Green marketing -- Contests and promotions -- Advertising to children -- Packaging and labelling -- Drugs and natural health products -- Cosmetics advertising and labelling -- Food advertising and labelling -- Regulation of specific sectors -- Trade-marks, copyright and other forms of intellectual property -- Talent negotiation and union issues -- Competition law issues -- Mobile marketing -- Privacy law in Canada -- Uniquely Quebec issues -- Advertising agency services agreements -- Canadiana issues -- Advertising and music licensing -- Misappropriation of personality, testimonials, and implied endorsement -- Do they really like it? Misleading product and consumer reviews -- Political advertising and freedom of expression | |
| 650 | 4 | |a Advertising laws / Canada | |
| 650 | 4 | |a Marketing / Law and legislation / Canada | |
| 650 | 7 | |a Advertising laws |2 fast | |
| 650 | 7 | |a Marketing / Law and legislation |2 fast | |
| 650 | 4 | |a Recht | |
| 651 | 7 | |a Canada |2 fast | |
| 651 | 4 | |a Kanada | |
| 700 | 1 | |a Vogt, Susan |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029102363 | ||
Datensatz im Suchindex
| _version_ | 1804176463054766080 |
|---|---|
| any_adam_object | |
| author | Pritchard, Brenda |
| author_GND | (DE-588)1067590110 |
| author_facet | Pritchard, Brenda |
| author_role | aut |
| author_sort | Pritchard, Brenda |
| author_variant | b p bp |
| building | Verbundindex |
| bvnumber | BV043689658 |
| contents | Literaturangaben und Index Principles of advertising and marketing law -- False or misleading advertising -- Substantiating advertising claims: what you need and when you need it -- Worst case scenarios -- Price and credit advertising -- Social media -- Green marketing -- Contests and promotions -- Advertising to children -- Packaging and labelling -- Drugs and natural health products -- Cosmetics advertising and labelling -- Food advertising and labelling -- Regulation of specific sectors -- Trade-marks, copyright and other forms of intellectual property -- Talent negotiation and union issues -- Competition law issues -- Mobile marketing -- Privacy law in Canada -- Uniquely Quebec issues -- Advertising agency services agreements -- Canadiana issues -- Advertising and music licensing -- Misappropriation of personality, testimonials, and implied endorsement -- Do they really like it? Misleading product and consumer reviews -- Political advertising and freedom of expression |
| ctrlnum | (DE-599)BVBBV043689658 |
| edition | Fifth edition |
| format | Book |
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| geographic | Canada fast Kanada |
| geographic_facet | Canada Kanada |
| id | DE-604.BV043689658 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:32:35Z |
| institution | BVB |
| isbn | 0433478934 9780433478935 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029102363 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | xxxviii, 586 Seiten 23 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | LexisNexis Canada |
| record_format | marc |
| spelling | Pritchard, Brenda Verfasser (DE-588)1067590110 aut Advertising and marketing law in Canada Brenda Pritchard ; Susan Vogt Fifth edition Markham, Ontario LexisNexis Canada 2015 xxxviii, 586 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier Previous edition: Advertising and marketing law in Canada / Brenda L. Pritchard, Susan Vogt. Fourth edition. Markham, Ont. LexisNexis, 2012. - "ACA Driving Marketing Success." Literaturangaben und Index Principles of advertising and marketing law -- False or misleading advertising -- Substantiating advertising claims: what you need and when you need it -- Worst case scenarios -- Price and credit advertising -- Social media -- Green marketing -- Contests and promotions -- Advertising to children -- Packaging and labelling -- Drugs and natural health products -- Cosmetics advertising and labelling -- Food advertising and labelling -- Regulation of specific sectors -- Trade-marks, copyright and other forms of intellectual property -- Talent negotiation and union issues -- Competition law issues -- Mobile marketing -- Privacy law in Canada -- Uniquely Quebec issues -- Advertising agency services agreements -- Canadiana issues -- Advertising and music licensing -- Misappropriation of personality, testimonials, and implied endorsement -- Do they really like it? Misleading product and consumer reviews -- Political advertising and freedom of expression Advertising laws / Canada Marketing / Law and legislation / Canada Advertising laws fast Marketing / Law and legislation fast Recht Canada fast Kanada Vogt, Susan Sonstige oth |
| spellingShingle | Pritchard, Brenda Advertising and marketing law in Canada Literaturangaben und Index Principles of advertising and marketing law -- False or misleading advertising -- Substantiating advertising claims: what you need and when you need it -- Worst case scenarios -- Price and credit advertising -- Social media -- Green marketing -- Contests and promotions -- Advertising to children -- Packaging and labelling -- Drugs and natural health products -- Cosmetics advertising and labelling -- Food advertising and labelling -- Regulation of specific sectors -- Trade-marks, copyright and other forms of intellectual property -- Talent negotiation and union issues -- Competition law issues -- Mobile marketing -- Privacy law in Canada -- Uniquely Quebec issues -- Advertising agency services agreements -- Canadiana issues -- Advertising and music licensing -- Misappropriation of personality, testimonials, and implied endorsement -- Do they really like it? Misleading product and consumer reviews -- Political advertising and freedom of expression Advertising laws / Canada Marketing / Law and legislation / Canada Advertising laws fast Marketing / Law and legislation fast Recht |
| title | Advertising and marketing law in Canada |
| title_auth | Advertising and marketing law in Canada |
| title_exact_search | Advertising and marketing law in Canada |
| title_full | Advertising and marketing law in Canada Brenda Pritchard ; Susan Vogt |
| title_fullStr | Advertising and marketing law in Canada Brenda Pritchard ; Susan Vogt |
| title_full_unstemmed | Advertising and marketing law in Canada Brenda Pritchard ; Susan Vogt |
| title_short | Advertising and marketing law in Canada |
| title_sort | advertising and marketing law in canada |
| topic | Advertising laws / Canada Marketing / Law and legislation / Canada Advertising laws fast Marketing / Law and legislation fast Recht |
| topic_facet | Advertising laws / Canada Marketing / Law and legislation / Canada Advertising laws Marketing / Law and legislation Recht Canada Kanada |
| work_keys_str_mv | AT pritchardbrenda advertisingandmarketinglawincanada AT vogtsusan advertisingandmarketinglawincanada |