Verfügbarkeit: Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Capturing, analyzing, and managing word-of-mouth in the digital marketplace:

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Bibliographische Detailangaben
Weitere Verfasser:	Rathore, Sumangla 1978- (HerausgeberIn, MitwirkendeR), Panwar, Avinash (HerausgeberIn, MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016]
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Telemarketing Online social networks Soziale Software Online-Marketing
Online-Zugang:	DE-1050 DE-573 DE-1049 DE-91 DE-703 DE-706 DE-739 DE-20 DE-898 DE-83 URL des Erstveröffentlichers
Beschreibung:	E-Book auf der IGI-Global-Plattform für Käufer der Druck-Ausgabe kostenfrei und zeitlich unbegrenzt zugänglich
Beschreibung:	1 Online-Ressource (xix, 339 Seiten) Illustrationen, Diagramme
ISBN:	9781466694507
DOI:	10.4018/978-1-4666-9449-1

Internformat

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Datensatz im Suchindex

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spelling	Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016] © 2016 1 Online-Ressource (xix, 339 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source E-Book auf der IGI-Global-Plattform für Käufer der Druck-Ausgabe kostenfrei und zeitlich unbegrenzt zugänglich Telemarketing Online social networks Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Rathore, Sumangla 1978- (DE-588)1106868250 edt ctb Panwar, Avinash edt ctb Erscheint auch als Druck-Ausgabe 978-1-4666-9449-1 Erscheint auch als Druck-Ausgabe 1-4666-9449-1 https://doi.org/10.4018/978-1-4666-9449-1 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Capturing, analyzing, and managing word-of-mouth in the digital marketplace Telemarketing Online social networks Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)7550143-0 (DE-588)7706419-7
title	Capturing, analyzing, and managing word-of-mouth in the digital marketplace
title_auth	Capturing, analyzing, and managing word-of-mouth in the digital marketplace
title_exact_search	Capturing, analyzing, and managing word-of-mouth in the digital marketplace
title_full	Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India)
title_fullStr	Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India)
title_full_unstemmed	Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore (Sir Padampat Singhania University, India), Avinash Panwar (Sir Padampat Singhania University, India)
title_short	Capturing, analyzing, and managing word-of-mouth in the digital marketplace
title_sort	capturing analyzing and managing word of mouth in the digital marketplace
topic	Telemarketing Online social networks Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Telemarketing Online social networks Soziale Software Online-Marketing
url	https://doi.org/10.4018/978-1-4666-9449-1
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