Multimodality: foundations, research and analysis : a problem-oriented introduction
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Boston
De Gruyter Mouton
[2017]
|
| Schriftenreihe: | Textbook
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 415 Seiten Illustrationen, Diagramme |
| ISBN: | 9783110479423 3110479427 |
Internformat
MARC
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| 100 | 1 | |a Bateman, John A. |d 1957- |e Verfasser |0 (DE-588)1020027002 |4 aut | |
| 245 | 1 | 0 | |a Multimodality |b foundations, research and analysis : a problem-oriented introduction |c John Bateman, Janina Wildfeuer, Tuomo Hiippala |
| 264 | 1 | |a Berlin ; Boston |b De Gruyter Mouton |c [2017] | |
| 300 | |a VIII, 415 Seiten |b Illustrationen, Diagramme | ||
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| 653 | |a Applied linguistics | ||
| 653 | |a Communication | ||
| 653 | |a Media | ||
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Datensatz im Suchindex
| _version_ | 1804176448146112512 |
|---|---|
| adam_text | CONTENTS
HOW TO USE THIS BOOK* 1
PART I: WORKING YOUR WAY INTO *MULTIMODALITY*
1 INTRODUCTION: THE CHALLENGE OF MULTIMODALITY * 7
1.1 FIRST STEPS... A MULTIMODAL TURN? * 9
1.2 THE JOURNEY AHEAD * 15
1.3 WHAT THIS CHAPTER WAS ABOUT: THE TAKE-HOME MESSAGE* * 21
2 RECOGNISING MULTIMODALITY: ORIGINS AND INSPIRATIONS * 22
2.1 THE *PROBLEM SPACE* OF MULTIMODALITY AS SUCH * 23
2.2 MATERIALITY AND THE SENSES: SOUND * 26
2.3 MATERIALITY AND THE SENSES: VISION AND VISUALITY * 30
2.4 LANGUAGE * 38
2.5 SYSTEMS THAT SIGNIFY: SEMIOTICS * 51
2.6 SOCIETY, CULTURE AND MEDIA * 64
2.7 WHAT THIS CHAPTER WAS ABOUT: THE *TAKE-HOME MESSAGE* * 71
3 WHERE IS MULTIMODALITY? COMMUNICATIVE SITUATIONS AND THEIR MEDIA *
3.1 STEPPING BEYOND THE TERMINOLOGICAL JUNGLE * 74
3.2 COMMUNICATIVE SITUATIONS * 77
3.3 MEDIUM (AND MEDIA) * 101
3.4 WHAT THIS CHAPTER WAS ABOUT: THE *TAKE-HOME MESSAGE* * 110
4 WHAT IS MULTIMODALITY? SEMIOTIC MODES AND A NEW *TEXTUALITY* * 112
4.1 SEMIOTIC MODE * 112
4.2 MODES AND MEDIA * 123
4.3 GENRE, TEXT, DISCOURSE AND MULTIMODALITY * 128
4.4 WHAT THIS CHAPTER WAS ABOUT: THE *TAKE-HOME MESSAGE* * 135
PART II: METHODS AND ANALYSIS
5 THE SCOPE AND DIVERSITY OF EMPIRICAL RESEARCH METHODS FOR
MULTIMODALITY * 139
5.1 WHAT ARE METHODS? WHAT METHODS ARE THERE? * 139
5.2 GETTING DATA? * 141
5.3 CORPUS-BASED METHODS TO MULTIMODALITY * 152
5.4 EYE-TRACKING METHODS FOR MULTIMODALITY * 159
5.5 COMPUTATIONAL METHODS IN MULTIMODALITY RESEARCH * 162
5.6 SUMMARY AND CONCLUSIONS: SELECTING TOOLS FOR THE JOB * 166
5.7 A WORD ON GOOD SCIENTIFIC PRACTICE: QUOTING MULTIMODAL ARTEFACTS *
168
6 ARE YOUR RESULTS SAYING ANYTHING? SOME BASICS * 169
6.1 WHY STATISTICS?*AND HOW DOES IT WORK? * 171
6.2 WHAT IS NORMAL? * 175
6.3 ASSESSING DIFFERENCES * 178
6.4 ASSESSING SIMILARITIES * 184
6.5 HOW MUCH IS ENOUGH? * 188
6.6 REFINEMENTS AND RESTRICTIONS * 190
6.7 INTER-CODER CONSISTENCY AND RELIABILITY * 198
6.8 WHAT AFFECTS WHAT? LOOKING FOR DEPENDENCIES * 204
6.9 SUMMARY: MANY TYPES OF TESTS AND POSSIBILITIES * 209
7 MULTIMODAL NAVIGATOR: HOW TO PLAN YOUR MULTIMODAL RESEARCH * 211
7.1 STARTING ANALYSIS * 211
7.2 UNDERTAKING MULTIMODAL INVESTIGATIONS OF PHENOMENA * 226
7.3 THE BASIC STEPS IN MULTIMODAL ANALYSIS REVIEWED * 229
7.4 CONCLUSIONS AND LESSONS FOR EFFECTIVE MULTIMODAL RESEARCH * 230
PART III: USE CASES
USE CASE AREA 1: TEMPORAL, UNSCRIPTED * 238
8 GESTURE AND FACE-TO-FACE INTERACTION * 239
8.1 PREVIOUS STUDIES * 240
8.2 DESCRIBING GESTURE AND ITS FUNCTIONS * 243
8.3 CONCLUSIONS * 248
USE CASE AREA 2: TEMPORAL, SCRIPTED* 250
9 PERFORMANCES AND THE PERFORMING ARTS * 251
9.1 PERFORMANCE AND SCRIPTED BEHAVIOUR* 252
9.2 PREVIOUS STUDIES * 253
9.3 EXAMPLE ANALYSIS: THEATRE AND ITS CANVASES * 254
9.4 EXAMPLE ANALYSIS: BERLIN PHILHARMONIC CONCERTS *LIVE* * 258
9.5 CONCLUSIONS * 260
USE CASE AREA 3: SPATIAL, STATIC * 262
10 LAYOUT SPACE * 263
10.1 PERSPECTIVES FROM GRAPHIC DESIGN * 263
10.2 EXAMPLE ANALYSIS: SCHOOL TEXTBOOKS * 268
10.3 EXAMPLE ANALYSIS: POSTERS * 273
10.4 SUMMARY * 278
11 DIAGRAMS AND INFOGRAPHICS * 279
11.1 ASPECTS OF THE DIAGRAMMATIC MODE * 281
11.2 EXAMPLE ANALYSIS: ASSEMBLY INSTRUCTIONS * 286
11.3 EXAMPLE ANALYSIS: INFORMATION GRAPHICS * 289
11.4 SUMMARY * 294
12 COMICS AND GRAPHIC NOVELS * 295
12.1 COMICS: BASIC INGREDIENTS * 297
12.2 AN ASIDE ON THE NOTION OF *NARRATIVE* * 314
12.3 BEYOND NARRATIVE: COMICS AS NON-FICTION AND METACOMICS * 315
12.4 ISSUES OF LITERACY * 321
12.5 MOVING ONWARDS: EMPIRICAL MULTIMODAL COMICS RESEARCH * 322
12.6 SUMMARY * 324
USE CASE AREA 4: SPATIAL, DYNAMIC* 326
13 FILM AND THE MOVING (AUDIO-)VISUAL IMAGE
* 327
13.1 THE TECHNICAL DETAILS OF THE VIRTUAL CANVAS OF FILM * 329
13.2 MULTIMODAL FILM ANALYSIS: AN EXAMPLE * 332
13.3 FILMS AND COMICS: ADAPTATION AND CONVERGENCE * 336
13.4 SUMMARY * 338
14 AUDIOVISUAL PRESENTATIONS * 340
14.1 CHARACTERISING THE MEDIUM * 340
14.2 EXPLORING THE CANVASES * 342
14.3 SUMMARY * 343
USE CASE AREA 5: SPATIOTEMPORAL, INTERACTIVE * 346
15 WEBPAGES AND DYNAMIC VISUALISATIONS
* 347
15.1 CHALLENGES AND DIFFICULTIES: DETERMINING OBJECTS OF ANALYSIS * 348
15.2 EXAMPLE ANALYSIS: DYNAMIC DATA VISUALISATIONS * 350
15.3 SUMMARY * 354
16 SOCIAL MEDIA * 355
16.1 PREVIOUS STUDIES * 356
16.2 COMMUNICATIVE SITUATIONS IN SOCIAL MEDIA * 358
16.3 SOCIAL MEDIA ANALYSES AND POSSIBLE METHODS: INSTAGRAM * 362
16.4 SUMMARY * 365
17 COMPUTER AND VIDEO GAMES * 366
17.1 EXAMPLE ANALYSIS: TURN-BASED STRATEGY GAMES * 367
17.2 EXAMPLE ANALYSIS: FIRST-PERSON, REAL-TIME GAMES * 372
17.3 SUMMARY * 377
18 FINAL WORDS
-----
379
18.1 LESSONS LEARNED: THE TAKE-HOME MESSAGES
-----
379
18.2 OUR GOALS IN THE BOOK * 381
18.3 BE A MULTIMODALIST: HAVE FUN AND EXPLORE! * 382
BIBLIOGRAPHY * 383
INDEX * 411
|
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| spelling | Bateman, John A. 1957- Verfasser (DE-588)1020027002 aut Multimodality foundations, research and analysis : a problem-oriented introduction John Bateman, Janina Wildfeuer, Tuomo Hiippala Berlin ; Boston De Gruyter Mouton [2017] VIII, 415 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Textbook Includes bibliographical references and index Multimodalität (DE-588)7859426-1 gnd rswk-swf Fachhochschul-/Hochschulausbildung Applied linguistics Communication Media (DE-588)4123623-3 Lehrbuch gnd-content Multimodalität (DE-588)7859426-1 s DE-604 Wildfeuer, Janina 1984- Verfasser (DE-588)1043810250 aut Hiippala, Tuomo 1982- Verfasser (DE-588)107491645X aut De Gruyter Mouton (DE-588)1065653190 pbl Erscheint auch als Online-Ausgabe, PDF 978-3-11-047989-8 (DE-604)BV044343781 Erscheint auch als Online-Ausgabe, EPUB 978-3-11-048004-7 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029093802&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bateman, John A. 1957- Wildfeuer, Janina 1984- Hiippala, Tuomo 1982- Multimodality foundations, research and analysis : a problem-oriented introduction Multimodalität (DE-588)7859426-1 gnd |
| subject_GND | (DE-588)7859426-1 (DE-588)4123623-3 |
| title | Multimodality foundations, research and analysis : a problem-oriented introduction |
| title_auth | Multimodality foundations, research and analysis : a problem-oriented introduction |
| title_exact_search | Multimodality foundations, research and analysis : a problem-oriented introduction |
| title_full | Multimodality foundations, research and analysis : a problem-oriented introduction John Bateman, Janina Wildfeuer, Tuomo Hiippala |
| title_fullStr | Multimodality foundations, research and analysis : a problem-oriented introduction John Bateman, Janina Wildfeuer, Tuomo Hiippala |
| title_full_unstemmed | Multimodality foundations, research and analysis : a problem-oriented introduction John Bateman, Janina Wildfeuer, Tuomo Hiippala |
| title_short | Multimodality |
| title_sort | multimodality foundations research and analysis a problem oriented introduction |
| title_sub | foundations, research and analysis : a problem-oriented introduction |
| topic | Multimodalität (DE-588)7859426-1 gnd |
| topic_facet | Multimodalität Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029093802&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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