Monetizing innovation: how smart companies design the product around the price
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 241 Seiten Illustrationen, Diagramme |
| ISBN: | 1119240867 9781119240860 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Foreword xi
Acknowledgments xiii
PART ONE: THE MONETIZING INNOVATION PROBLEM 1
Chapter 1 How Innovators Leave Billions on the Table: A 3
Tale of Two Cars
Chapter 2 Feature Shocks, Minivations, Hidden Gems, and
Undeads: The Four Flavors of Monetizing
Innovation Failure 15
Chapter 3 Why Good People Get It Wrong 33
PART TWO: NINE SURPRISING RULES FOR SUCCESSFUL
MONETIZATION 37
Chapter 4 Have the “Willingness-to-Pay” Talk Early: You
Can t Prioritize without It 39
Chapter 5 Don’t Default to a One-Size-Fits-All Solution:
Like It or Not, Your Customers Are Different 53
Chapter 6 When Designing Products, Configuration and
Bundling is More Science Than Art 63
Chapter 7 Go beyond the Price Point: Five Powerful
Monetization Models 79
Chapter 8 Price Low for Market Share or High for Premium
Branding? Pick the Winning Pricing Strategy 97
ix
X
Contents
Chapter 9 From Hoping to Knowing: Build an Outside-In
Business Case 111
Chapter 10 The Innovation Won’t Speak for Itself: You Must
Communicate the Value 121
Chapter 11 Use Behavioral Pricing Tactics to Persuade and
Sell: Sometimes Your Customers Will Behave
Irrationally 135
Chapter 12 Maintain Your Price Integrity: Avoid Knee-Jerk
Repricing 149
PART THREE: SUCCESS STORIES AND IMPLEMENTATION 161
Chapter 13 Learning from the Best: Successful Innovations
Designed around the Price 163
The Porsche Story—Veering Off the Sports Car Track to
Create Two Winning Vehicles 164
Linkedln—Monetizing the World’s Largest Professional
Network 170
Drager—Collecting the Specs for Successful Industrial
Products before Engineering 174
Uber—Monetizing a Disruptive Innovation through
Innovative Price Models 182
Swarovski—The Pay offfrom Crystal-Clear Ideas on
What Consumers Will Pay 188
Optimizely—How to Price Breakthrough Innovation 194
Innovative Pharma—How a Customer Value Driven
R D Approach Boosts Success 200
Chapter 14 Implementing the “Designing the Product
around the Price” Innovation Process 207
Notes 219
Index 227
|
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| title | Monetizing innovation how smart companies design the product around the price |
| title_auth | Monetizing innovation how smart companies design the product around the price |
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| title_full | Monetizing innovation how smart companies design the product around the price Madhavan Ramanujam and Georg Tacke |
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| title_full_unstemmed | Monetizing innovation how smart companies design the product around the price Madhavan Ramanujam and Georg Tacke |
| title_short | Monetizing innovation |
| title_sort | monetizing innovation how smart companies design the product around the price |
| title_sub | how smart companies design the product around the price |
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