Strategy is digital: how companies can use big data in the value chain
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
[Cham]
Springer
[2016]
|
| Schriftenreihe: | Management for professionals
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | ix, 144 Seiten Illustrationen, Diagramme |
| ISBN: | 9783319311319 |
| ISSN: | 2192-8096 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | 1 Introduction.............................................................................................. 1.1 Big Data Is Transforming Everything............................................ 1.2 This Book Is About Big Data and Business.................................... 1.3 What Is Big Data?............................................................................ 1.4 Discovering Big Data in Existing Businesses................................ 1.5 How This Book Is Organized.......................................................... 1.6 How to Use This Book................................................................... References.................................................................................................. 1 2 3 4 5 6 7 8 2 From Digital Strategy to Strategy Is Digital......................................... 2.1 Evolution of Digital in the Enterprise............................................ 2.1.1 The Omnichannel................................................................ 2.1.2 After the Omnichannel, the Omnichain............................. 2.1.3 Digital Fusion in the Consumer Experience...................... 2.1.4 Adapting to Digital Fusion: The LEGOExperience........... 2.1.5 How Big Data Will Impact Traditional Businesses........... 2.2 Designing a Digital Strategy.......................................................... 2.2.1 The Evolution of Corporate Strategy................................. 2.2.2 The Business Model............................................................ 2.3 A New Framework for Developing
Strategies............................... 2.3.1 Developing a Portfolio of Options..................................... 2.3.2 The Dilemma of Integration Versus Experimentation and Autonomy..................................................................... 2.3.3 Potential Scenarios.............................................................. 2.3.4 New Thinking to Create New Models................................ 2.4 The Example of LEGO................................................................... 2.5 Deciding on the Best Strategy for YourCompany......................... 2.5.1 The Digital Fit: No Need for a Digita! Strategy................ 2.5.2 The Digital Masterplan: Digital Strategy as Part of the Corporate Strategy.................................................... 2.5.3 Digital DNA........................................................................ 2.6 Conclusions..................................................................................... References.................................................................................................. 9 9 9 10 12 12 16 18 19 22 23 23 25 26 28 28 29 30 30 30 31 44 vii
viii 3 4 Contents Serialization in the Pharmaceutical Industry....................................... 3.1 Pharmaceutical Industry Supply Chains......................................... 3.2 The Risk of Counterfeit Drugs....................................................... 3.3 What Is Serialization?..................................................................... 3.4 Authentication and Track-and-Trace.............................................. 3.5 Adopting a Global Policy............................................................... 3.6 The Example of Turkey.................................................................. 3.7 Mediq: A Leader in Value Chain Transformation......................... 3.7.1 Changes in Dutch Legislation Focused on Reducing “HARM”............................................................................. 3.7.2 The Pre-2012 Dutch Pharmaceutical Pricing Model......... 3.7.3 The 2012 Dutch Pharmaceutical Price Deregulation......... 3.7.4 Mediq’s Business Model Transformed............................... 3.7.5 Mediq’s Triple Value Patient-Centric Concept.................. 3.7.6 Mediq in Action: A Patient Example................................. 3.7.7 Distribution Redesign......................................................... 3.7.8 Future Applications............................................................ 3.8 Market Opportunity for Big Data in Healthcare in the US............ 3.9 Value-Based Care........................................................................... 3.10
Conclusions..................................................................................... References.................................................................................................. 47 48 50 50 51 52 53 55 The Customer Chain: The Omnichannel and the Omnichain............ 4.1 The Changing Landscape............................................................... 4.1.1 Traditional Versus Current Value Chains.......................... 4.1.2 The Omnichannel................................................................ 4.1.3 The Market of One: Personalized Marketing in the Omnichannel....................................................................... 4.2 The Omnichain............................................................................... 4.2.1 An Example from the Pharmaceutical Industry................. 4.3 Drivers and Dilemmas of the Evolution Toward the Omnichain................................................................................. 4.3.1 Key Drivers......................................................................... 4.3.2 Open Dilemmas.................................................................. 4.4 The Impact of Big Data on the Value Chain................................. 4.4.1 Frenemies with Everybody: Minecraft, LEGO and Microsoft............................................................................. 4.4.2 The Internet of Things........................................................ 4.4.3 Big Data and the Digital Revolution.................................. 4.5 Is the Future Evolutive or
Disruptive?........................................... 4.5.1 Evolutive-2001: A Space Odyssey..................................... 4.5.2 Disruptive: Blade Runner................................................... 4.6 Conclusions..................................................................................... References.................................................................................................. 65 65 66 67 55 56 57 57 58 59 60 61 61 62 63 63 69 69 71 73 73 74 75 75 76 77 79 80 80 81 82
Contents 5 Bikes or Drones to the Consumer: The Logistical Challenge of the Last Mile.............................................................................................. 5.1 5.2 5.3 Changes in the Logistics Industry.................................................. Yamato: The Traditional Logistics Industry.................................. The Fabulous Business of the Last Mile........................................ 5.3.1 The Rise of the Last Mile................................................... 5.3.2 The Need for Scale . .......................................................... 5.4 The Money in the Last-Mile Battle................................................ 5.5 Traditional Versus New Last-Mile Business Models: Big Data Challenges and Opportunities......................................... 5.5.1 Big Data in the Traditional Industry Last Mile.................. 5.5.2 The Last Mile in the 2001: A Space Odyssey Future. ... 5.5.3 The Last Mile in the Blade Runner Future........................ 5.6 Big Data: The Science-Fiction Future of theLast-Mile Battle... 5.6.1 Anticipating Consumer Behavior....................................... 5.6.2 New Entrants...................................................................... 5.7 Conclusions..................................................................................... References.................................................................................................. 6 7 New Business Models: Rocket Science...................................................... ¡x 85 85 87 88 89 89 91 92 92 93 93 95 95
96 96 97 99 6.1 6.2 Understanding the Context............................................................. Four Steps to Adapt to the Changing Landscape........................... 6.2.1 WHY: Defining the Company’s Purpose........................... 6.2.2 HOW: Visualizing the Company’s Ecosystem.................. 6.2.3 WHAT: Finding the Best Profit Formula........................... 6.2.4 Executing the Strategy Using Lean Startup....................... 6.3 Conclusions..................................................................................... References.................................................................................................. 100 101 102 105 108 115 117 135 Conclusions..................................................................................................... 137 7.1 The Big Impact of Big Data............................................................ 7.2 All Companies Are Affected.......................................................... 7.3 The Challenge Is to Adapt to a Revolution.................................... 7.4 The Technology Behind Big Data Is Constantly Evolving........... 7.5 Adopting Big Data Requires Unlearning....................................... 7.6 This Book Is a Roadmap to Big Data............................................ 7.7 A New Exciting World Ahead....................................................... References.................................................................................................. 138 138 139 141 142 143 144 144
Management for Professionals Carlos Cordon · Pau Garcia-Milà · Teresa Ferreiro Viiarino · Pablo Caballero Strategy is Digital How Companies Can Use Big Data in the Value Chain This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
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| any_adam_object | 1 |
| author | Cordon, Carlos Garcia-Milà, Pau 1987- Ferreiro Vilarino, Teresa Caballero, Pablo |
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| author_role | aut aut aut aut |
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| dewey-full | 658.4092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4092 |
| dewey-search | 658.4092 |
| dewey-sort | 3658.4092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043677732 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:32:15Z |
| institution | BVB |
| isbn | 9783319311319 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029090706 |
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| owner_facet | DE-11 DE-521 DE-384 |
| physical | ix, 144 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for professionals |
| spelling | Cordon, Carlos Verfasser (DE-588)1020740256 aut Strategy is digital how companies can use big data in the value chain Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero [Cham] Springer [2016] © 2016 ix, 144 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Management for professionals 2192-8096 Business Leadership Production management Management information systems Business and Management Business Strategy/Leadership Enterprise Architecture Operations Management Führung Wirtschaft Wertorientiertes Management (DE-588)4776793-5 gnd rswk-swf Technischer Fortschritt (DE-588)4059252-2 gnd rswk-swf Informationstechnik (DE-588)4026926-7 gnd rswk-swf Wertschöpfungskette (DE-588)4346401-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Big Data (DE-588)4802620-7 s Wertschöpfungskette (DE-588)4346401-4 s Wertorientiertes Management (DE-588)4776793-5 s DE-604 Informationstechnik (DE-588)4026926-7 s Technischer Fortschritt (DE-588)4059252-2 s Strategisches Management (DE-588)4124261-0 s Garcia-Milà, Pau 1987- Verfasser (DE-588)1107563356 aut Ferreiro Vilarino, Teresa Verfasser aut Caballero, Pablo Verfasser aut Erscheint auch als Online-Ausgabe 978-3-319-31132-6 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090706&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Cordon, Carlos Garcia-Milà, Pau 1987- Ferreiro Vilarino, Teresa Caballero, Pablo Strategy is digital how companies can use big data in the value chain Business Leadership Production management Management information systems Business and Management Business Strategy/Leadership Enterprise Architecture Operations Management Führung Wirtschaft Wertorientiertes Management (DE-588)4776793-5 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Informationstechnik (DE-588)4026926-7 gnd Wertschöpfungskette (DE-588)4346401-4 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)4776793-5 (DE-588)4059252-2 (DE-588)4026926-7 (DE-588)4346401-4 (DE-588)4061963-1 (DE-588)4124261-0 (DE-588)4802620-7 |
| title | Strategy is digital how companies can use big data in the value chain |
| title_auth | Strategy is digital how companies can use big data in the value chain |
| title_exact_search | Strategy is digital how companies can use big data in the value chain |
| title_full | Strategy is digital how companies can use big data in the value chain Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero |
| title_fullStr | Strategy is digital how companies can use big data in the value chain Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero |
| title_full_unstemmed | Strategy is digital how companies can use big data in the value chain Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero |
| title_short | Strategy is digital |
| title_sort | strategy is digital how companies can use big data in the value chain |
| title_sub | how companies can use big data in the value chain |
| topic | Business Leadership Production management Management information systems Business and Management Business Strategy/Leadership Enterprise Architecture Operations Management Führung Wirtschaft Wertorientiertes Management (DE-588)4776793-5 gnd Technischer Fortschritt (DE-588)4059252-2 gnd Informationstechnik (DE-588)4026926-7 gnd Wertschöpfungskette (DE-588)4346401-4 gnd Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Big Data (DE-588)4802620-7 gnd |
| topic_facet | Business Leadership Production management Management information systems Business and Management Business Strategy/Leadership Enterprise Architecture Operations Management Führung Wirtschaft Wertorientiertes Management Technischer Fortschritt Informationstechnik Wertschöpfungskette Unternehmen Strategisches Management Big Data |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090706&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090706&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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