Information processing in customer relationship management: investigating the role of electronic word-of-mouth and loyalty programs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 236 Seiten Diagramme, Illustrationen |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043677151 | ||
| 003 | DE-604 | ||
| 005 | 20170410 | ||
| 007 | t | ||
| 008 | 160719s2015 a||| m||| 00||| eng d | ||
| 035 | |a (OCoLC)953835647 | ||
| 035 | |a (DE-599)BVBBV043677151 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Mafael, Alexander Sebastian Rolf-Maria |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Information processing in customer relationship management |b investigating the role of electronic word-of-mouth and loyalty programs |c vorgelegt von Alexander Sebastian Rolf-Maria Mafael |
| 264 | 1 | |a Berlin |c 2015 | |
| 300 | |a 236 Seiten |b Diagramme, Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Freie Universität Berlin |d 2015 | ||
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kunde |0 (DE-588)4114330-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Commitment |g Management |0 (DE-588)4325383-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Informationsverarbeitung |0 (DE-588)4161678-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Commitment |g Management |0 (DE-588)4325383-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | 2 | |a Kunde |0 (DE-588)4114330-9 |D s |
| 689 | 0 | 3 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 0 | 4 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 5 | |a Informationsverarbeitung |0 (DE-588)4161678-9 |D s |
| 689 | 0 | |5 DE-188 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090137&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029090137 | ||
Datensatz im Suchindex
| _version_ | 1804176441865142272 |
|---|---|
| adam_text | Titel: Information processing in customer relationship management
Autor: Mafael, Alexander Sebastian Rolf-Maria
Jahr: 2015
Table of Contents
GENERAL MOTIVATION AND OVERVIEW OF THE DISSERTATION......4
1. THE INFLUENCE OF CUSTOMER LOYALTY PROGRAM DESIGN ON
THE RELATIONSHIP BETWEEN CUSTOMER MOTIVES AND VALUE
PERCEPTION..............................................................................................42
2. CUTTING THROUGH THE ONLINE REVIEW JUNGLE- EXPLORING
EWOM HANDLING PATTERNS.............................................................76
Z. EXAMINING BIASED ASSIMILATION OF BRAND RELATED ONLINE
CONSUMER REVIEWS...........................................................................121
4. THE INTERACTIVE EFFECT OF REGULATORY FIT AND VALENCE
ON ONLINE REVIEW HELPFULNESS RATINGS.............................168
SUMMARY OF THE RESULTS..........................................................................225
ZUSAMMENFASSUNG DER ERGEBNISSE 228
|
| any_adam_object | 1 |
| author | Mafael, Alexander Sebastian Rolf-Maria |
| author_facet | Mafael, Alexander Sebastian Rolf-Maria |
| author_role | aut |
| author_sort | Mafael, Alexander Sebastian Rolf-Maria |
| author_variant | a s r m m asrm asrmm |
| building | Verbundindex |
| bvnumber | BV043677151 |
| ctrlnum | (OCoLC)953835647 (DE-599)BVBBV043677151 |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01943nam a2200433 c 4500</leader><controlfield tag="001">BV043677151</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170410 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160719s2015 a||| m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)953835647</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043677151</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Mafael, Alexander Sebastian Rolf-Maria</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Information processing in customer relationship management</subfield><subfield code="b">investigating the role of electronic word-of-mouth and loyalty programs</subfield><subfield code="c">vorgelegt von Alexander Sebastian Rolf-Maria Mafael</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">236 Seiten</subfield><subfield code="b">Diagramme, Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Dissertation</subfield><subfield code="c">Freie Universität Berlin</subfield><subfield code="d">2015</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kunde</subfield><subfield code="0">(DE-588)4114330-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Commitment</subfield><subfield code="g">Management</subfield><subfield code="0">(DE-588)4325383-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationsverarbeitung</subfield><subfield code="0">(DE-588)4161678-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Commitment</subfield><subfield code="g">Management</subfield><subfield code="0">(DE-588)4325383-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kunde</subfield><subfield code="0">(DE-588)4114330-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="5"><subfield code="a">Informationsverarbeitung</subfield><subfield code="0">(DE-588)4161678-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090137&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029090137</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV043677151 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:32:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029090137 |
| oclc_num | 953835647 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 236 Seiten Diagramme, Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| record_format | marc |
| spelling | Mafael, Alexander Sebastian Rolf-Maria Verfasser aut Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs vorgelegt von Alexander Sebastian Rolf-Maria Mafael Berlin 2015 236 Seiten Diagramme, Illustrationen txt rdacontent n rdamedia nc rdacarrier Dissertation Freie Universität Berlin 2015 Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kunde (DE-588)4114330-9 gnd rswk-swf Commitment Management (DE-588)4325383-0 gnd rswk-swf Informationsverarbeitung (DE-588)4161678-9 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Commitment Management (DE-588)4325383-0 s Beziehungsmanagement (DE-588)4326109-7 s Kunde (DE-588)4114330-9 s Verbraucher (DE-588)4062632-5 s Online-Marketing (DE-588)7706419-7 s Informationsverarbeitung (DE-588)4161678-9 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090137&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mafael, Alexander Sebastian Rolf-Maria Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs Beziehungsmanagement (DE-588)4326109-7 gnd Kunde (DE-588)4114330-9 gnd Commitment Management (DE-588)4325383-0 gnd Informationsverarbeitung (DE-588)4161678-9 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucher (DE-588)4062632-5 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4114330-9 (DE-588)4325383-0 (DE-588)4161678-9 (DE-588)7706419-7 (DE-588)4062632-5 (DE-588)4113937-9 |
| title | Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs |
| title_auth | Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs |
| title_exact_search | Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs |
| title_full | Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs vorgelegt von Alexander Sebastian Rolf-Maria Mafael |
| title_fullStr | Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs vorgelegt von Alexander Sebastian Rolf-Maria Mafael |
| title_full_unstemmed | Information processing in customer relationship management investigating the role of electronic word-of-mouth and loyalty programs vorgelegt von Alexander Sebastian Rolf-Maria Mafael |
| title_short | Information processing in customer relationship management |
| title_sort | information processing in customer relationship management investigating the role of electronic word of mouth and loyalty programs |
| title_sub | investigating the role of electronic word-of-mouth and loyalty programs |
| topic | Beziehungsmanagement (DE-588)4326109-7 gnd Kunde (DE-588)4114330-9 gnd Commitment Management (DE-588)4325383-0 gnd Informationsverarbeitung (DE-588)4161678-9 gnd Online-Marketing (DE-588)7706419-7 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Beziehungsmanagement Kunde Commitment Management Informationsverarbeitung Online-Marketing Verbraucher Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090137&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT mafaelalexandersebastianrolfmaria informationprocessingincustomerrelationshipmanagementinvestigatingtheroleofelectronicwordofmouthandloyaltyprograms |