Selling war: a critical look at the military's PR machine
"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomp...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincoln
Potomac Books
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences...that is, the Western media...by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"... |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xxi, 345 Seiten, 9 ungezählte Seiten Bildtafeln 24 cm |
| ISBN: | 9781612347721 |
Internformat
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| 520 | |a "In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences...that is, the Western media...by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"... | ||
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| 650 | 4 | |a Information warfare |z United States |x History |y 21st century | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029090044 | ||
Datensatz im Suchindex
| _version_ | 1804176441695272960 |
|---|---|
| adam_text | SELLING WAR
/ ALVAREZ, STEVEN J.
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INSULATION
THE COALITION PROVISIONAL AUTHORITY DAYS
THE IRAQI FACE
THE BLOG OF WAR
DAVID VERSUS GOLIATH
IRAQI MEDIA TEAM
TRAINING THE IRAQI MINISTRIES
ARAB MEDIA
AL-JAZEERA
FALLUJAH
PUBLIC AFFAIRS
WESTERN MEDIA
EPILOGUE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Alvarez, Steven J. |
| author_GND | (DE-588)1102922765 |
| author_facet | Alvarez, Steven J. |
| author_role | aut |
| author_sort | Alvarez, Steven J. |
| author_variant | s j a sj sja |
| building | Verbundindex |
| bvnumber | BV043677054 |
| ctrlnum | (OCoLC)953815503 (DE-599)BVBBV043677054 |
| dewey-full | 659.2935500973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2935500973 |
| dewey-search | 659.2935500973 |
| dewey-sort | 3659.2935500973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Alvarez, Steven J. Verfasser (DE-588)1102922765 aut Selling war a critical look at the military's PR machine Steven J. Alvarez Lincoln Potomac Books [2016] xxi, 345 Seiten, 9 ungezählte Seiten Bildtafeln 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references "In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner 'Mission Accomplished,' the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences...that is, the Western media...by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to 'Put an Iraqi face on everything.' In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq"... Alvarez, Steven J. United States Army Reserve Officers Biography HISTORY / Military / Iraq War (2003-) bisacsh Geschichte Massenmedien Politik Iraq War, 2003-2011 Public opinion Iraq War, 2003-2011 Political aspects United States Public relations and politics United States History 21st century Communication in politics United States History 21st century Mass media Political aspects United States History 21st century Information warfare Iraq History 21st century Information warfare United States History 21st century HISTORY / Military / Iraq War (2003-) Irak USA United States Armed Forces Public relations History 21st century (DE-588)4006804-3 Biografie gnd-content LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090044&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Alvarez, Steven J. Selling war a critical look at the military's PR machine Alvarez, Steven J. United States Army Reserve Officers Biography HISTORY / Military / Iraq War (2003-) bisacsh Geschichte Massenmedien Politik Iraq War, 2003-2011 Public opinion Iraq War, 2003-2011 Political aspects United States Public relations and politics United States History 21st century Communication in politics United States History 21st century Mass media Political aspects United States History 21st century Information warfare Iraq History 21st century Information warfare United States History 21st century HISTORY / Military / Iraq War (2003-) |
| subject_GND | (DE-588)4006804-3 |
| title | Selling war a critical look at the military's PR machine |
| title_auth | Selling war a critical look at the military's PR machine |
| title_exact_search | Selling war a critical look at the military's PR machine |
| title_full | Selling war a critical look at the military's PR machine Steven J. Alvarez |
| title_fullStr | Selling war a critical look at the military's PR machine Steven J. Alvarez |
| title_full_unstemmed | Selling war a critical look at the military's PR machine Steven J. Alvarez |
| title_short | Selling war |
| title_sort | selling war a critical look at the military s pr machine |
| title_sub | a critical look at the military's PR machine |
| topic | Alvarez, Steven J. United States Army Reserve Officers Biography HISTORY / Military / Iraq War (2003-) bisacsh Geschichte Massenmedien Politik Iraq War, 2003-2011 Public opinion Iraq War, 2003-2011 Political aspects United States Public relations and politics United States History 21st century Communication in politics United States History 21st century Mass media Political aspects United States History 21st century Information warfare Iraq History 21st century Information warfare United States History 21st century HISTORY / Military / Iraq War (2003-) |
| topic_facet | Alvarez, Steven J. United States Army Reserve Officers Biography HISTORY / Military / Iraq War (2003-) Geschichte Massenmedien Politik Iraq War, 2003-2011 Public opinion Iraq War, 2003-2011 Political aspects United States Public relations and politics United States History 21st century Communication in politics United States History 21st century Mass media Political aspects United States History 21st century Information warfare Iraq History 21st century Information warfare United States History 21st century Irak USA United States Armed Forces Public relations History 21st century Biografie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029090044&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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