Identität: Das Rückgrat starker Marken
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
Frankfurt ; New York
Campus
2016
|
Schlagworte: | |
Online-Zugang: | FLA01 FWS01 FWS02 UBA01 UPA01 Volltext |
Beschreibung: | 1 Online-Ressource |
ISBN: | 9783593434421 9783593505763 |
Internformat
MARC
LEADER | 00000nmm a2200000zc 4500 | ||
---|---|---|---|
001 | BV043671385 | ||
003 | DE-604 | ||
005 | 20180425 | ||
007 | cr|uuu---uuuuu | ||
008 | 160714s2016 |||| o||u| ||||||ger d | ||
020 | |a 9783593434421 |c Online |9 978-3-593-43442-1 | ||
020 | |a 9783593505763 |c Print |9 978-3-5935-0576-3 | ||
035 | |a (ZDB-73-CVA)241985803 | ||
035 | |a (OCoLC)953627213 | ||
035 | |a (DE-599)BSZ241985803 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a ger | |
049 | |a DE-860 |a DE-863 |a DE-862 |a DE-384 |a DE-739 | ||
082 | 0 | |a 650 |2 23 | |
084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
084 | |a 650 |2 sdnb | ||
100 | 1 | |a Esch, Franz-Rudolf |d 1960- |e Verfasser |0 (DE-588)121239713 |4 aut | |
245 | 1 | 0 | |a Identität |b Das Rückgrat starker Marken |c Franz-Rudolf Esch |
264 | 1 | |a Frankfurt ; New York |b Campus |c 2016 | |
300 | |a 1 Online-Ressource | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Berühmte Persönlichkeit |0 (DE-588)4191412-0 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
689 | 0 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Berühmte Persönlichkeit |0 (DE-588)4191412-0 |D s |
689 | 1 | 1 | |a Markenimage |0 (DE-588)4136439-9 |D s |
689 | 1 | |5 DE-604 | |
856 | 4 | 0 | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
912 | |a ZDB-73-CVB |a ZDB-73-CVA | ||
940 | 1 | |q ZDB-73-CVB16 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-029084513 | ||
966 | e | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |l FLA01 |p ZDB-73-CVA |q FLA_PDA_CVA_Kauf |x Aggregator |3 Volltext | |
966 | e | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |l FWS01 |p ZDB-73-CVB |x Aggregator |3 Volltext | |
966 | e | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |l FWS02 |p ZDB-73-CVB |x Aggregator |3 Volltext | |
966 | e | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |l UBA01 |p ZDB-73-CVB |x Aggregator |3 Volltext | |
966 | e | |u http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |l UPA01 |p ZDB-73-CVB |x Aggregator |3 Volltext |
Datensatz im Suchindex
DE-BY-FWS_katkey | 621738 |
---|---|
_version_ | 1806179903174868992 |
any_adam_object | |
author | Esch, Franz-Rudolf 1960- |
author_GND | (DE-588)121239713 |
author_facet | Esch, Franz-Rudolf 1960- |
author_role | aut |
author_sort | Esch, Franz-Rudolf 1960- |
author_variant | f r e fre |
building | Verbundindex |
bvnumber | BV043671385 |
classification_rvk | QP 624 |
collection | ZDB-73-CVB ZDB-73-CVA |
ctrlnum | (ZDB-73-CVA)241985803 (OCoLC)953627213 (DE-599)BSZ241985803 |
dewey-full | 650 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 650 - Management and auxiliary services |
dewey-raw | 650 |
dewey-search | 650 |
dewey-sort | 3650 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02306nmm a2200517zc 4500</leader><controlfield tag="001">BV043671385</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180425 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160714s2016 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783593434421</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-593-43442-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783593505763</subfield><subfield code="c">Print</subfield><subfield code="9">978-3-5935-0576-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-73-CVA)241985803</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)953627213</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ241985803</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">650</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Esch, Franz-Rudolf</subfield><subfield code="d">1960-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121239713</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Identität</subfield><subfield code="b">Das Rückgrat starker Marken</subfield><subfield code="c">Franz-Rudolf Esch</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Frankfurt ; New York</subfield><subfield code="b">Campus</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Berühmte Persönlichkeit</subfield><subfield code="0">(DE-588)4191412-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Berühmte Persönlichkeit</subfield><subfield code="0">(DE-588)4191412-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593434421</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-73-CVB</subfield><subfield code="a">ZDB-73-CVA</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-73-CVB16</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029084513</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593434421</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-73-CVA</subfield><subfield code="q">FLA_PDA_CVA_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593434421</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-73-CVB</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593434421</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-73-CVB</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593434421</subfield><subfield code="l">UBA01</subfield><subfield code="p">ZDB-73-CVB</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.content-select.com/index.php?id=bib_view&ean=9783593434421</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-73-CVB</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV043671385 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T12:16:23Z |
institution | BVB |
isbn | 9783593434421 9783593505763 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029084513 |
oclc_num | 953627213 |
open_access_boolean | |
owner | DE-860 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-384 DE-739 |
owner_facet | DE-860 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-384 DE-739 |
physical | 1 Online-Ressource |
psigel | ZDB-73-CVB ZDB-73-CVA ZDB-73-CVB16 ZDB-73-CVA FLA_PDA_CVA_Kauf |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Campus |
record_format | marc |
spellingShingle | Esch, Franz-Rudolf 1960- Identität Das Rückgrat starker Marken Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Berühmte Persönlichkeit (DE-588)4191412-0 gnd |
subject_GND | (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4191412-0 |
title | Identität Das Rückgrat starker Marken |
title_auth | Identität Das Rückgrat starker Marken |
title_exact_search | Identität Das Rückgrat starker Marken |
title_full | Identität Das Rückgrat starker Marken Franz-Rudolf Esch |
title_fullStr | Identität Das Rückgrat starker Marken Franz-Rudolf Esch |
title_full_unstemmed | Identität Das Rückgrat starker Marken Franz-Rudolf Esch |
title_short | Identität |
title_sort | identitat das ruckgrat starker marken |
title_sub | Das Rückgrat starker Marken |
topic | Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Berühmte Persönlichkeit (DE-588)4191412-0 gnd |
topic_facet | Markenpolitik Markenimage Berühmte Persönlichkeit |
url | http://www.content-select.com/index.php?id=bib_view&ean=9783593434421 |
work_keys_str_mv | AT eschfranzrudolf identitatdasruckgratstarkermarken |