Handbook of research on promotional strategies and consumer influence in the service sector:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA, USA
Business Science Reference
2016
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- |
| Beschreibung: | Enthält 25 Beiträge. - Includes bibliographical references and index |
| Beschreibung: | xxxv, 492 Seiten Illustrationen 29cm |
| ISBN: | 9781522501435 9781522501442 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of research on promotional strategies and consumer influence in the service sector |c Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
| 264 | 1 | |a Hershey, PA, USA |b Business Science Reference |c 2016 | |
| 300 | |a xxxv, 492 Seiten |b Illustrationen |c 29cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 500 | |a Enthält 25 Beiträge. - Includes bibliographical references and index | ||
| 520 | 8 | |a "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- | |
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Datensatz im Suchindex
| _version_ | 1804176431825027072 |
|---|---|
| adam_text | Table of Contents
Foreword....................................................................xxiii
Preface.......................................................................xxv
Acknowledgment..............................................................xxxiv
Chapter 1
Investigation between the Quality Factors and Consumer Behaviour, through Customer
Segmentation of a Shopping Centre: A Case Study...............................................I
Cecilia Silvestri, University ofTuscia, Italy
Chapter 2
An Empirical Study on the Quality of Services Offered by the Private Life Insurers in Burdwan.31
Partha Sarathi Choudhuri, The University of Burdwan, India
Chapter 3
Brand Positioning Practices in Services Sector: A Study of Banking Brands.....................56
Nazia Sultana, Osmania University, India
Chapter 4
Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication
Service Firms: Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India... 76
Kavaldeep Dixit, International School of Informatics and Management Technical Campus,
India
Neha Jain, International School of Informatics and Management Technical Campus, India
Chapter 5
Elitist Tag or Tool for Development: An Empirical Analysis for Tourism Marketing Strategy in
Sikkim........................................................................................96
Debasish Batabyal, Pailan School of International Studies, India
Sankar Kumar Mukherjee, Pailan School of International Studies, India
Chapter 6
Customers’ Expectations from Frontline Managers in Utility Sector: Case Study of Power
Distribution Companies in Central India..................................................105
Suresh Vishwakarma, University of Petroleum and Energy Studies, India
Alka Dwivedi, University of Petroleum and Energy Studies, India
Chapter 7
Cyberspace, Choice, and Consumer Welfare: Linking the Triad..............................125
Onkar Nath Mishra, Bañaras Hindu University, India
Chapter 8
Effect of Mediating Factors on Customer Defection with Special Reference to Banking Industry
in India.................................................................................138
Sunita Dwivedi, Symbiosis International University, India
Bharti Wadhwa, Symbiosis International University, India
Chapter 9
An Approach to Business Strategy.........................................................154
Hari Om Agrawal, Independent Researcher, India
Chapter 10
Giving Personalized Treatment: Customer’s Perception is Your Reality.....................183
Nidhi Phutela, Symbiosis Centre for Management Studies, India
Anubha Vashisht, Symbiosis Centre for Management Studies, India
Chapter 11
Green Marketing Initiatives and Sustainable Issues in Hotel Industry.....................197
Need Kasliwal, Banasthali University, India
Srishti Agarwal, IIS University, India
Chapter 12
Green Practices in Restaurants: The Case of Eastern India.................................215
Saurabh Gupta, Bañaras Hindu University, India
Chapter 13
Empirical Analysis of Tourism Factors Affecting Tourists’ Satisfaction: Evidence from Paro,
Bhutan....................................................................................225
Nilanjan Ray, Netaji Mahavidyalaya, India
Dillip Kr Das, The University ofBurdwan, India
Chapter 14
Limerence and Neuro-Marketing: Prime Weapon of Modern Marketing Strategy and Its Impact in
Global India..............................................................................235
Harasankar Adhikari, Independent Researcher, India
Chapter 15
Promoting Service Quality and Customer Satisfaction in Global Business...................247
Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand
Chapter 16
Research Strategy for Studying User’s Acceptance of Tourism-Related ITs: User’s Acceptance of
AR-VR Technological-Combo App............................................................277
Tan Gek Siang, Multimedia University - Melaka, Malaysia
Kamarulzaman Ab. Aziz, Multimedia University, Malaysia
Zauwiyah Ahmad, Multimedia University, Malaysia
Chapter 17
Service Quality Perceptions of the Customers in the Insurance Sector in West Bengal......298
Meghdoot Ghosh, West Bengal University of Technology, India
Indrajit Ghosal, West Bengal University of Technology, India
Chapter 18
Service Quality Significance in Banking Industry with Reference to India.................309
Alok Satishchandra Mittal, Acropolis Technical Campus, India
Sunita Jatav, Institute of Business Management and Research, India
Chapter 19
Film Marketing: The Impact of Publicity Activities on Demand Generation..................324
Figen Ôcal, Istanbul University, Turkey
Siiphan Nasir, Istanbul University, Turkey
Chapter 20
Analysing Promotion and Visitor Expectations of Beach Tourism in Odisha with Special
Reference to Puri Beach..................................................................342
Soumendra Nath Biswas, Sikkim University (A Central University), India
Chapter 21
Corporate Online Reporting and Their Determinants in Indian Services Sector..............355
Sushila Soriya, Central University of Rajasthan, India
Amol S. Dhaigude, Indian Institute of Management Indore, India
Chapter 22
Impact of Internet Service Quality (IS-QUAL) on Client Satisfaction: Case from Indian Banking
Services.................................................................................371
Nilanjan Ray, Netaji Mahavidyalaya, India
Chapter 23
Application of Web-Based Geographical Information System (GIS) in E-Business.............389
Somnath Chaudhuri, Maldives National University, Maldives
Chapter 24
Consumer’s Perception and Behavioural Reaction: Qualitative Analysis on Viral Marketing....406
Manoj Kumar Dash, Indian Institute of Information Technology and Management Gwalior,
India
Anil Kumar, BML Munjal University, India
Chapter 25
Innovative Financing and its Implications on MSME Sector in India..........................421
Raj Kumar, Banaras Hindu University, India
Abhijeet Biswas, Banaras Hindu University, India
Compilation of References..................................................................434
About the Contributors.....................................................................482
Index
489
|
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| spelling | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) Hershey, PA, USA Business Science Reference 2016 xxxv, 492 Seiten Illustrationen 29cm txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Enthält 25 Beiträge. - Includes bibliographical references and index "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"-- (DE-588)4143413-4 Aufsatzsammlung gnd-content Panwar, Upendra Singh 1985- (DE-588)1105431975 edt Erscheint auch als Online-Ausgabe Handbook of research on promotional strategies and consumer influence in the service sector (DE-604)BV043951576 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029084138&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Handbook of research on promotional strategies and consumer influence in the service sector |
| title_auth | Handbook of research on promotional strategies and consumer influence in the service sector |
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| title_full | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
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| title_full_unstemmed | Handbook of research on promotional strategies and consumer influence in the service sector Upendra Singh Panwar (Shri Govindram Seksaria Institute of Technology and Science, India), Raj Kumar (Banaras Hindu University, India), Nilanjan Ray (Netaji Mahavidyalaya, India) |
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