Mobilized: an insider's guide to the business and future of connected technology
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oakland, CA
Berrett-Koehler Publishers, Inc.
[2016]
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xii, 175 Seiten |
| ISBN: | 9781626567405 |
Internformat
MARC
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| 245 | 1 | 0 | |a Mobilized |b an insider's guide to the business and future of connected technology |c SC Moatti |
| 250 | |a First edition | ||
| 264 | 1 | |a Oakland, CA |b Berrett-Koehler Publishers, Inc. |c [2016] | |
| 300 | |a xii, 175 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 4 | |a Mobile commerce | |
| 650 | 4 | |a Mobile communication systems | |
| 650 | 4 | |a Technological innovations / Management | |
| 650 | 7 | |a Mobile commerce |2 fast | |
| 650 | 7 | |a Mobile communication systems |2 fast | |
| 650 | 7 | |a Technological innovations / Management |2 fast | |
| 650 | 0 | 7 | |a Mobile Telekommunikation |0 (DE-588)4341131-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804176417245626368 |
|---|---|
| adam_text | Contents
Foreword by Nir Eyol ix
Introduction
Experiencing the Mobile Revolution Firsthand 1
One The New Gold Rush 13
Two The Body Rule
The Best Mobile Products Operate by Beauty 39
Three The Spirit Rule:
The Best Mobile Products Give Us Meaning 67
Four The Mind Rule:
The Best Mobile Products Learn as We Use Them 91
Five The Mobile Formula
In the Past, Present, and Future 121
Conclusion
It’s Your Turn Now 147
Notes 153
Acknowledgments 163
Index 167
About the Author 173
vii
mobilized
MOBILE MAS MOW BECOME such an integral part
of how we live that, for many people, losing a cell
phone is like losing a limb. Everybody knows mo-
bile is the future, and every business wants in, but
what are the elements of mobile success?
SC Moatti, a Silicon Valley veteran who was an ex-
ecutive with Facebook,Trulia, and Nokia,gives busi-
nesses and professionals simple ways to thrive in
this modern day “gold rush.“ More than a book on
technology, this is a book about human nature and
what matters most to us.
Moatti shows that because mobile products have
become extensions of ourselves, we expect from
them what we wish for ourselves: an attractive
body, a meaningful life, and a growing repertoire of
skills. She has created an all-encompassing formula
that makes it easy for any business to develop a
strategy for creating winning mobile products.
Her Body Rule dictates that mobile products must
appeal to our sense of beauty-but beauty in a mo-
bile world is both similar to and different from what
it means offline.The Spirit Rule says mobile prod-
ucts must help us address our deepest personal
needs. And the Mind Rule explains that businesses
that want to succeed in mobile need to continually
analyze the user experience so they can improve
every iteration of their products.
Moatti includes case studies from mobile pio-
neers such as Facebook, Uber, Tinder, WhatsApp,
and more.The market is full of how-to books for
programming apps, but no works examine what is
required for success in the mobile era. Until now.
|
| any_adam_object | 1 |
| author | Moatti, S. C. |
| author_GND | (DE-588)109776415X |
| author_facet | Moatti, S. C. |
| author_role | aut |
| author_sort | Moatti, S. C. |
| author_variant | s c m sc scm |
| building | Verbundindex |
| bvnumber | BV043662239 |
| classification_rvk | ST 505 SU 100 |
| contents | Includes bibliographical references and index |
| ctrlnum | (OCoLC)954489137 (DE-599)BVBBV043662239 |
| discipline | Informatik |
| edition | First edition |
| format | Book |
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| id | DE-604.BV043662239 |
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| isbn | 9781626567405 |
| language | English |
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| physical | xii, 175 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
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| publisher | Berrett-Koehler Publishers, Inc. |
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| spelling | Moatti, S. C. Verfasser (DE-588)109776415X aut Mobilized an insider's guide to the business and future of connected technology SC Moatti First edition Oakland, CA Berrett-Koehler Publishers, Inc. [2016] xii, 175 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Mobile commerce Mobile communication systems Technological innovations / Management Mobile commerce fast Mobile communication systems fast Technological innovations / Management fast Mobile Telekommunikation (DE-588)4341131-9 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Mobile Telekommunikation (DE-588)4341131-9 s 1\p DE-604 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029075572&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029075572&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Moatti, S. C. Mobilized an insider's guide to the business and future of connected technology Includes bibliographical references and index Mobile commerce Mobile communication systems Technological innovations / Management Mobile commerce fast Mobile communication systems fast Technological innovations / Management fast Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4341131-9 (DE-588)4592128-3 |
| title | Mobilized an insider's guide to the business and future of connected technology |
| title_auth | Mobilized an insider's guide to the business and future of connected technology |
| title_exact_search | Mobilized an insider's guide to the business and future of connected technology |
| title_full | Mobilized an insider's guide to the business and future of connected technology SC Moatti |
| title_fullStr | Mobilized an insider's guide to the business and future of connected technology SC Moatti |
| title_full_unstemmed | Mobilized an insider's guide to the business and future of connected technology SC Moatti |
| title_short | Mobilized |
| title_sort | mobilized an insider s guide to the business and future of connected technology |
| title_sub | an insider's guide to the business and future of connected technology |
| topic | Mobile commerce Mobile communication systems Technological innovations / Management Mobile commerce fast Mobile communication systems fast Technological innovations / Management fast Mobile Telekommunikation (DE-588)4341131-9 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Mobile commerce Mobile communication systems Technological innovations / Management Mobile Telekommunikation Electronic Commerce |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029075572&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029075572&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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