Transformational sales: making a difference with strategic customers
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham ; Heidelberg ; New York ; Dordrecht ; London
Springer
[2016]
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. Seite 147-149 |
| Beschreibung: | xxiii, 162 Seiten Illustrationen, Diagramme |
| ISBN: | 9783319206059 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043659506 | ||
| 003 | DE-604 | ||
| 005 | 20200625 | ||
| 007 | t | ||
| 008 | 160707s2016 a||| |||| 00||| eng d | ||
| 020 | |a 9783319206059 |c Print |9 978-3-319-20605-9 | ||
| 035 | |a (OCoLC)927924646 | ||
| 035 | |a (DE-599)BVBBV043659506 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1028 |a DE-1049 |a DE-706 |a DE-521 | ||
| 082 | 0 | |a 658.4092 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Transformational sales |b making a difference with strategic customers |c Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
| 264 | 1 | |a Cham ; Heidelberg ; New York ; Dordrecht ; London |b Springer |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xxiii, 162 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturverz. Seite 147-149 | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Sales management | |
| 650 | 4 | |a Engineering economics | |
| 650 | 4 | |a Engineering economy | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Business Strategy/Leadership | |
| 650 | 4 | |a Sales/Distribution | |
| 650 | 4 | |a Engineering Economics, Organization, Logistics, Marketing | |
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Firmenkunde |0 (DE-588)4305704-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Firmenkunde |0 (DE-588)4305704-4 |D s |
| 689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 2 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Dingena, Marian |e Verfasser |0 (DE-588)173646301 |4 aut | |
| 700 | 1 | |a Pförtsch, Waldemar A. |d 1951- |e Verfasser |0 (DE-588)122907019 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |o 10.1007/978-3-319-20606-6 |z 978-3-319-20606-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029072892 | ||
Datensatz im Suchindex
| _version_ | 1804176413115285504 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Dingena, Marian Pförtsch, Waldemar A. 1951- |
| author_GND | (DE-588)121409600 (DE-588)173646301 (DE-588)122907019 |
| author_facet | Kotler, Philip 1931- Dingena, Marian Pförtsch, Waldemar A. 1951- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk m d md w a p wa wap |
| building | Verbundindex |
| bvnumber | BV043659506 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)927924646 (DE-599)BVBBV043659506 |
| dewey-full | 658.4092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4092 |
| dewey-search | 658.4092 |
| dewey-sort | 3658.4092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02106nam a2200565zc 4500</leader><controlfield tag="001">BV043659506</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200625 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">160707s2016 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319206059</subfield><subfield code="c">Print</subfield><subfield code="9">978-3-319-20605-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)927924646</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043659506</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1028</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.4092</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Transformational sales</subfield><subfield code="b">making a difference with strategic customers</subfield><subfield code="c">Philip Kotler, Marian Dingena, Waldemar Pfoertsch</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham ; Heidelberg ; New York ; Dordrecht ; London</subfield><subfield code="b">Springer</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiii, 162 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturverz. Seite 147-149</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Engineering economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Engineering economy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business Strategy/Leadership</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales/Distribution</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Engineering Economics, Organization, Logistics, Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Führung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Firmenkunde</subfield><subfield code="0">(DE-588)4305704-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Firmenkunde</subfield><subfield code="0">(DE-588)4305704-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dingena, Marian</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173646301</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pförtsch, Waldemar A.</subfield><subfield code="d">1951-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)122907019</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="o">10.1007/978-3-319-20606-6</subfield><subfield code="z">978-3-319-20606-6</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029072892</subfield></datafield></record></collection> |
| id | DE-604.BV043659506 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:31:47Z |
| institution | BVB |
| isbn | 9783319206059 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029072892 |
| oclc_num | 927924646 |
| open_access_boolean | |
| owner | DE-1028 DE-1049 DE-706 DE-521 |
| owner_facet | DE-1028 DE-1049 DE-706 DE-521 |
| physical | xxiii, 162 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Transformational sales making a difference with strategic customers Philip Kotler, Marian Dingena, Waldemar Pfoertsch Cham ; Heidelberg ; New York ; Dordrecht ; London Springer [2016] © 2016 xxiii, 162 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverz. Seite 147-149 Business Marketing Leadership Sales management Engineering economics Engineering economy Business and Management Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Firmenkunde (DE-588)4305704-4 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Firmenkunde (DE-588)4305704-4 s Kundenmanagement (DE-588)4236865-0 s Kundengruppenmanagement (DE-588)4197319-7 s DE-604 Dingena, Marian Verfasser (DE-588)173646301 aut Pförtsch, Waldemar A. 1951- Verfasser (DE-588)122907019 aut Erscheint auch als Online-Ausgabe 10.1007/978-3-319-20606-6 978-3-319-20606-6 |
| spellingShingle | Kotler, Philip 1931- Dingena, Marian Pförtsch, Waldemar A. 1951- Transformational sales making a difference with strategic customers Business Marketing Leadership Sales management Engineering economics Engineering economy Business and Management Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Kundenmanagement (DE-588)4236865-0 gnd Firmenkunde (DE-588)4305704-4 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4305704-4 (DE-588)4197319-7 |
| title | Transformational sales making a difference with strategic customers |
| title_auth | Transformational sales making a difference with strategic customers |
| title_exact_search | Transformational sales making a difference with strategic customers |
| title_full | Transformational sales making a difference with strategic customers Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
| title_fullStr | Transformational sales making a difference with strategic customers Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
| title_full_unstemmed | Transformational sales making a difference with strategic customers Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
| title_short | Transformational sales |
| title_sort | transformational sales making a difference with strategic customers |
| title_sub | making a difference with strategic customers |
| topic | Business Marketing Leadership Sales management Engineering economics Engineering economy Business and Management Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Kundenmanagement (DE-588)4236865-0 gnd Firmenkunde (DE-588)4305704-4 gnd Kundengruppenmanagement (DE-588)4197319-7 gnd |
| topic_facet | Business Marketing Leadership Sales management Engineering economics Engineering economy Business and Management Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Kundenmanagement Firmenkunde Kundengruppenmanagement |
| work_keys_str_mv | AT kotlerphilip transformationalsalesmakingadifferencewithstrategiccustomers AT dingenamarian transformationalsalesmakingadifferencewithstrategiccustomers AT pfortschwaldemara transformationalsalesmakingadifferencewithstrategiccustomers |