New perspective and insights on business model innovation using systems thinking and action case studies: (cumulative)

In recent years, entire industries and their participants have been affected by disruptive technologies, resulting in dramatic market changes and challenges to firm’s business logic and thus their business models (BMs). Firms from mature industries are increasingly realizing that BMs that worked suc...

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Bibliographische Detailangaben
1. Verfasser: Halecker, Bastian (VerfasserIn)
Format: Abschlussarbeit Elektronisch Buch
Sprache:English
Veröffentlicht: Potsdam 25th January 2016
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Online-Zugang:kostenfrei
https://nbn-resolving.org/urn:nbn:de:kobv:517-opus4-90404
Zusammenfassung:In recent years, entire industries and their participants have been affected by disruptive technologies, resulting in dramatic market changes and challenges to firm’s business logic and thus their business models (BMs). Firms from mature industries are increasingly realizing that BMs that worked successfully for years have become insufficient to stay on track in today’s "move fast and break things" economy. Firms must scrutinize the core logic that informs how they do business, which means exploring novel ways to engage customers and get them to pay. This can lead to a complete renewal of existing BMs or innovating completely new BMs. BMs have emerged as a popular object of research within the last decade. Despite the popularity of the BM, the theoretical and empirical foundation underlying the concept is still weak. In particular, the innovation process for BMs has been developed and implemented in firms, but understanding of the mechanisms behind it is still lacking. Business model innovation (BMI) is a complex and challenging man…
Beschreibung:IX, 237 Seiten Diagramme

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