Brand valuation:
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2016
|
| Schriftenreihe: | Routledge studies in accounting
18 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | xix, 184 Seiten Diagramme |
| ISBN: | 9781138933828 9781138616899 1138933821 |
Internformat
MARC
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| 020 | |a 9781138616899 |c ebk |9 978-1-138-61689-9 | ||
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| 245 | 1 | 0 | |a Brand valuation |c Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| 264 | 1 | |a New York ; London |b Routledge |c 2016 | |
| 300 | |a xix, 184 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in accounting |v 18 | |
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 650 | 4 | |a Brand name products / Valuation | |
| 650 | 4 | |a Intangible property / Valuation | |
| 650 | 4 | |a Brand loyalty | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Bewertung |0 (DE-588)4006340-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a André, Paul |e Verfasser |0 (DE-588)1020516410 |4 aut | |
| 700 | 1 | |a Philippe, Henri |e Verfasser |4 aut | |
| 700 | 1 | |a Harfouche, Roula |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Onlineausgabe |z 978-1-315-67734-7 |
| 830 | 0 | |a Routledge studies in accounting |v 18 |w (DE-604)BV023244323 |9 18 | |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029066589&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029066589 | ||
Datensatz im Suchindex
| _version_ | 1804176402145083392 |
|---|---|
| adam_text | Contents
List of Tables and Figures vii
Acknowledgments xi
About the Authors xiii
Introduction XV
1 What Is a Brand? 1
2 Brand Value 27
3 Brands and Accounting Standards 40
4 The Excess Earnings Method 66
5 Revenue Premium Method 84
6 The Relief-From-Royalty Method 92
7 The Market-Based Approach 103
8 The Cost-Based Approach 111
9 Brands and Valuation Standards 120
10 Ad Hoc Valuation Models 136
11 Volatility of Brand Values 151
Conclusion 163
Appendix 1 167
Appendix 1 172
Appendix 3 174
Appendix 4 176
Index 179
|
| any_adam_object | 1 |
| author | Paugam, Luc André, Paul Philippe, Henri Harfouche, Roula |
| author_GND | (DE-588)1172674477 (DE-588)1020516410 |
| author_facet | Paugam, Luc André, Paul Philippe, Henri Harfouche, Roula |
| author_role | aut aut aut aut |
| author_sort | Paugam, Luc |
| author_variant | l p lp p a pa h p hp r h rh |
| building | Verbundindex |
| bvnumber | BV043653029 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 824 |
| ctrlnum | (OCoLC)949923539 (DE-599)BSZ470338857 |
| dewey-full | 657.7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 657 - Accounting |
| dewey-raw | 657.7 |
| dewey-search | 657.7 |
| dewey-sort | 3657.7 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043653029 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:31:36Z |
| institution | BVB |
| isbn | 9781138933828 9781138616899 1138933821 |
| language | English |
| lccn | 2016000105 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029066589 |
| oclc_num | 949923539 |
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| physical | xix, 184 Seiten Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in accounting |
| series2 | Routledge studies in accounting |
| spelling | Paugam, Luc Verfasser (DE-588)1172674477 aut Brand valuation Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche New York ; London Routledge 2016 xix, 184 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Routledge studies in accounting 18 Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) Bewertung (DE-588)4006340-9 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Bewertung (DE-588)4006340-9 s Methode (DE-588)4038971-6 s b DE-604 André, Paul Verfasser (DE-588)1020516410 aut Philippe, Henri Verfasser aut Harfouche, Roula Verfasser aut Erscheint auch als Onlineausgabe 978-1-315-67734-7 Routledge studies in accounting 18 (DE-604)BV023244323 18 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029066589&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Paugam, Luc André, Paul Philippe, Henri Harfouche, Roula Brand valuation Routledge studies in accounting Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) Bewertung (DE-588)4006340-9 gnd Methode (DE-588)4038971-6 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4006340-9 (DE-588)4038971-6 (DE-588)4074577-6 |
| title | Brand valuation |
| title_auth | Brand valuation |
| title_exact_search | Brand valuation |
| title_full | Brand valuation Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| title_fullStr | Brand valuation Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| title_full_unstemmed | Brand valuation Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche |
| title_short | Brand valuation |
| title_sort | brand valuation |
| topic | Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) Bewertung (DE-588)4006340-9 gnd Methode (DE-588)4038971-6 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Brand name products / Valuation Intangible property / Valuation Brand loyalty Branding (Marketing) Bewertung Methode Marke |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029066589&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV023244323 |
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