Marketing strategy for the creative and cultural industries:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2016
|
| Schriftenreihe: | Mastering management in the creative and cultural industries
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiii, 246 Seiten |
| ISBN: | 9781138913622 9781138913639 9781315691336 |
Internformat
MARC
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| 008 | 160701s2016 |||| 00||| eng d | ||
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| 020 | |a 9781138913622 |c hbk. : £95.00 |9 978-1-138-91362-2 | ||
| 020 | |a 9781138913639 |c pbk. : £34.99 |9 978-1-138-91363-9 | ||
| 020 | |a 9781315691336 |c o |9 978-1-315-69133-6 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 084 | |a QR 750 |0 (DE-625)142079: |2 rvk | ||
| 100 | 1 | |a Kolb, Bonita M. |0 (DE-588)1127784455 |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy for the creative and cultural industries |c Bonita M. Kolb |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2016 | |
| 300 | |a xiii, 246 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Mastering management in the creative and cultural industries | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Arts / Marketing | |
| 650 | 4 | |a Performing arts / Marketing | |
| 650 | 4 | |a Cultural industries / Management | |
| 650 | 0 | 7 | |a Kulturelle Einrichtung |0 (DE-588)4136812-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kulturelle Einrichtung |0 (DE-588)4136812-5 |D s |
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| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029064692 | ||
Datensatz im Suchindex
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| author | Kolb, Bonita M. |
| author_GND | (DE-588)1127784455 |
| author_facet | Kolb, Bonita M. |
| author_role | aut |
| author_sort | Kolb, Bonita M. |
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| bvnumber | BV043651093 |
| classification_rvk | QP 600 QR 750 |
| ctrlnum | (OCoLC)951114257 (DE-599)BSZ469528974 |
| dewey-full | 700.688 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 700 - The arts |
| dewey-raw | 700.688 |
| dewey-search | 700.688 |
| dewey-sort | 3700.688 |
| dewey-tens | 700 - The arts |
| discipline | Kunstgeschichte Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043651093 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:31:34Z |
| institution | BVB |
| isbn | 9781138913622 9781138913639 9781315691336 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029064692 |
| oclc_num | 951114257 |
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| owner | DE-634 DE-739 DE-1050 |
| owner_facet | DE-634 DE-739 DE-1050 |
| physical | xiii, 246 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series2 | Mastering management in the creative and cultural industries |
| spelling | Kolb, Bonita M. (DE-588)1127784455 aut Marketing strategy for the creative and cultural industries Bonita M. Kolb London Routledge, Taylor & Francis Group 2016 xiii, 246 Seiten txt rdacontent n rdamedia nc rdacarrier Mastering management in the creative and cultural industries Includes bibliographical references and index Arts / Marketing Performing arts / Marketing Cultural industries / Management Kulturelle Einrichtung (DE-588)4136812-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kulturelle Einrichtung (DE-588)4136812-5 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Kolb, Bonita M. Marketing strategy for the creative and cultural industries Arts / Marketing Performing arts / Marketing Cultural industries / Management Kulturelle Einrichtung (DE-588)4136812-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4136812-5 (DE-588)4037589-4 |
| title | Marketing strategy for the creative and cultural industries |
| title_auth | Marketing strategy for the creative and cultural industries |
| title_exact_search | Marketing strategy for the creative and cultural industries |
| title_full | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_fullStr | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_full_unstemmed | Marketing strategy for the creative and cultural industries Bonita M. Kolb |
| title_short | Marketing strategy for the creative and cultural industries |
| title_sort | marketing strategy for the creative and cultural industries |
| topic | Arts / Marketing Performing arts / Marketing Cultural industries / Management Kulturelle Einrichtung (DE-588)4136812-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Arts / Marketing Performing arts / Marketing Cultural industries / Management Kulturelle Einrichtung Marketing |
| work_keys_str_mv | AT kolbbonitam marketingstrategyforthecreativeandculturalindustries |