APA-Zitierstil (7. Ausg.)

Petruzzellis, L., & Winer, R. S. (2016). Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer. https://doi.org/10.1007/978-3-319-29877-1

Chicago-Zitierstil (17. Ausg.)

Petruzzellis, Luca, und Russell S. Winer. Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer, 2016. https://doi.org/10.1007/978-3-319-29877-1.

MLA-Zitierstil (9. Ausg.)

Petruzzellis, Luca, und Russell S. Winer. Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Springer, 2016. https://doi.org/10.1007/978-3-319-29877-1.