Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2016]
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (XXXIII, 987 Seiten) 23 illus., 11 illus. in color |
| ISBN: | 9783319298771 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-29877-1 |
Internformat
MARC
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Datensatz im Suchindex
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| author2 | Petruzzellis, Luca Winer, Russell S. 1951- |
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| building | Verbundindex |
| bvnumber | BV043650487 |
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| collection | ZDB-2-BUM |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-29877-1 |
| format | Electronic eBook |
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| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (XXXIII, 987 Seiten) 23 illus., 11 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| title_auth | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| title_exact_search | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| title_full | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer |
| title_fullStr | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer |
| title_full_unstemmed | Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress edited by Luca Petruzzellis, Russell S. Winer |
| title_short | Rediscovering the Essentiality of Marketing |
| title_sort | rediscovering the essentiality of marketing proceedings of the 2015 academy of marketing science ams world marketing congress |
| title_sub | Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress |
| topic | Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Internet marketing Customer relations / Management Leadership Business and Management Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media Führung Wirtschaft Marketing Konferenzschrift 2015 Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-29877-1 |
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