Advances in National Brand and Private Label Marketing: Third International Conference, 2016
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Weitere Verfasser: | , , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cham
Springer
[2016]
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Schriftenreihe: | Springer Proceedings in Business and Economics
|
Schlagworte: | |
Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext |
Beschreibung: | 1 Online-Ressource (X, 161 Seiten) 8 illus., 1 illus. in color |
ISBN: | 9783319399461 |
ISSN: | 2198-7246 |
DOI: | 10.1007/978-3-319-39946-1 |
Internformat
MARC
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Datensatz im Suchindex
DE-BY-FWS_katkey | 620857 |
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any_adam_object | |
author2 | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Gijsbrecht, Els |
author2_role | edt edt edt |
author2_variant | f j m l fjm fjml j c g a jcg jcga e g eg |
author_GND | (DE-588)1022696564 (DE-588)1075022185 |
author_facet | Martínez-López, Francisco J. Gázquez-Abad, Juan Carlos Gijsbrecht, Els |
building | Verbundindex |
bvnumber | BV043650474 |
classification_rvk | QP 624 |
collection | ZDB-2-BUM |
ctrlnum | (ZDB-2-BUM)978-3-319-39946-1 (OCoLC)953085488 (DE-599)BVBBV043650474 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-319-39946-1 |
format | Electronic eBook |
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genre_facet | Konferenzschrift 2016 Aufsatzsammlung |
id | DE-604.BV043650474 |
illustrated | Illustrated |
indexdate | 2024-08-01T12:15:25Z |
institution | BVB |
isbn | 9783319399461 |
issn | 2198-7246 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029064081 |
oclc_num | 953085488 |
open_access_boolean | |
owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-355 DE-BY-UBR DE-706 |
owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-355 DE-BY-UBR DE-706 |
physical | 1 Online-Ressource (X, 161 Seiten) 8 illus., 1 illus. in color |
psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Springer |
record_format | marc |
series2 | Springer Proceedings in Business and Economics |
spellingShingle | Advances in National Brand and Private Label Marketing Third International Conference, 2016 Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4144679-3 (DE-588)1071861417 (DE-588)4143413-4 |
title | Advances in National Brand and Private Label Marketing Third International Conference, 2016 |
title_auth | Advances in National Brand and Private Label Marketing Third International Conference, 2016 |
title_exact_search | Advances in National Brand and Private Label Marketing Third International Conference, 2016 |
title_full | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
title_fullStr | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
title_full_unstemmed | Advances in National Brand and Private Label Marketing Third International Conference, 2016 edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht |
title_short | Advances in National Brand and Private Label Marketing |
title_sort | advances in national brand and private label marketing third international conference 2016 |
title_sub | Third International Conference, 2016 |
topic | Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology Business and Management Industrial, Organisational and Economic Psychology e-Business/e-Commerce Business Strategy/Leadership Führung Wirtschaft Markenpolitik Konferenzschrift 2016 Aufsatzsammlung |
url | https://doi.org/10.1007/978-3-319-39946-1 |
work_keys_str_mv | AT martinezlopezfranciscoj advancesinnationalbrandandprivatelabelmarketingthirdinternationalconference2016 AT gazquezabadjuancarlos advancesinnationalbrandandprivatelabelmarketingthirdinternationalconference2016 AT gijsbrechtels advancesinnationalbrandandprivatelabelmarketingthirdinternationalconference2016 |