Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2016]
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (XXII, 343 Seiten) 49 Illustrationen |
| ISBN: | 9783658145774 |
| DOI: | 10.1007/978-3-658-14577-4 |
Internformat
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Datensatz im Suchindex
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| author | Hüttenrauch, Bettina 1986- |
| author_GND | (DE-588)1105066193 |
| author_facet | Hüttenrauch, Bettina 1986- |
| author_role | aut |
| author_sort | Hüttenrauch, Bettina 1986- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-14577-4 |
| format | Thesis Electronic eBook |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV043650221 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:15:25Z |
| institution | BVB |
| isbn | 9783658145774 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029063828 |
| oclc_num | 953098075 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (XXII, 343 Seiten) 49 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Gabler |
| record_format | marc |
| spellingShingle | Hüttenrauch, Bettina 1986- Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources Business Marketing Business and Management Wirtschaft Direktmarketing (DE-588)4012421-6 gnd Datenmanagement (DE-588)4213132-7 gnd Datenbank (DE-588)4011119-2 gnd Database-Marketing (DE-588)4263308-4 gnd Data Augmentation (DE-588)4825966-4 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4213132-7 (DE-588)4011119-2 (DE-588)4263308-4 (DE-588)4825966-4 (DE-588)4113937-9 |
| title | Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources |
| title_auth | Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources |
| title_exact_search | Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources |
| title_full | Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources by Bettina Hüttenrauch, geb. Krämer |
| title_fullStr | Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources by Bettina Hüttenrauch, geb. Krämer |
| title_full_unstemmed | Targeting Using Augmented Data in Database Marketing Decision Factors for Evaluating External Sources by Bettina Hüttenrauch, geb. Krämer |
| title_short | Targeting Using Augmented Data in Database Marketing |
| title_sort | targeting using augmented data in database marketing decision factors for evaluating external sources |
| title_sub | Decision Factors for Evaluating External Sources |
| topic | Business Marketing Business and Management Wirtschaft Direktmarketing (DE-588)4012421-6 gnd Datenmanagement (DE-588)4213132-7 gnd Datenbank (DE-588)4011119-2 gnd Database-Marketing (DE-588)4263308-4 gnd Data Augmentation (DE-588)4825966-4 gnd |
| topic_facet | Business Marketing Business and Management Wirtschaft Direktmarketing Datenmanagement Datenbank Database-Marketing Data Augmentation Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-14577-4 |
| work_keys_str_mv | AT huttenrauchbettina targetingusingaugmenteddataindatabasemarketingdecisionfactorsforevaluatingexternalsources |