Essentials of strategic management: effective formulation and execution of strategy

Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Furthe...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Wunder, Thomas (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Stuttgart Schäffer-Poeschel Verlag 2016
Schlagworte:
Online-Zugang:DE-703
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Zusammenfassung:Written in English, this practice-oriented textbook covers all stages of the strategy process. Besides strategic analysis and strategy development, the true challenges of strategic management, which is operationalization and implementation on various levels, will also be considered in detail. Further focus: current issues like business modelling and strategy alignment. Ideal for English-language events at universities in Germany, Austria and Switzerland. Advanced, compact, pragmatic, practice-oriented! - Including extensive exercises and practice-oriented case studies for students - Including teaching aids for lecturers.
Beschreibung:1 Online-Ressource (XV, 510 Seiten) Illustrationen, Diagramme
ISBN:9783799268127