Media business models: breaking the traditional value chain
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; Berlin
Peter Lang
[2016]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | vi, 269 Seiten |
| ISBN: | 9781433131790 9781433131783 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804176385056440320 |
|---|---|
| adam_text | BREAKING THE MEDIA VALUE CHAIN
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION / BY JOAN CUENCA AND KLAUS ZILLES
US AND EUROPEAN PERSPECTIVES OF THE CHANGING MEDIA VALUE CHAINPARADIGM
IN SOCIAL NETWORKS AND BLOGS
THE FACE AND THE ETHICS OF SOCIAL NETWORKS / BY MONIKA BOGDANOWSKA AND
EWA BOGDANOWSKA-JAKUBOWSKA
MOM 2.0 : MOTHERING IN THE BLOGOSPHERE / BY JENNIFER RAYMOND AND JODI
COHEN
VIRTUAL LOCAL PUBLIC SPHERE : THE ROLE OF NEW MEDIA IN CREATING A
CONTEMPORARY LOCAL DEMOCRACY / BY ILONA BIERNACKA-LIGIEZA
MOMENTOUS CHALLENGES IN UNCHARTED TERRITORY : ADVERTISING AND PUBLIC
RELATIONS
EFFECTS OF COMMUNICATION IN PUBLIC AND MEDIA RATIONALE : RESULT MEASURES
OF PUBLIC RELATIONS / BY GUILLEM MARCA, KATHY MATILLA, AND ANDREA
OLIVEIRA
HOT BRANDS ARE COOL : THE TEMPERATURE SCALE AS A TOOL FOR BRANDING IN A
DIGITAL SOCIETY / BY PATRICIA DIAS
THE ADVERTISING OFFER IN THE NEW MEDIA LANDSCAPE / BY JUAN MONSERRAT AND
ARACELI CASTELLO
MEDIA AND THE CREATION OF BRAND VALUE IN SIGNIFICATION ADVERTISING : THE
DEFINITION OF A MODEL AND CASE STUDIES: MUJI, MOLESKINE, BENCH / BY
FELIP VIDAL
ENGAGEMENT IS THE NAME OF THE GAME : GAMIFICATION AS A COMMUNICATION
STRATEGY IN ADVERTISING AND PUBLIC RELATIONS / BY ELISENDA ESTANYOL,
MIREIA MONTANA AND FERRAN LALUEZA
TRADITIONAL TELEVISION TEAMS UP WITH THE SOCIAL NETWORKS
VALUE CHANGES IN TELEVISION AUDIENCE : FROM THE TRADITIONAL AUDIENCE TO
THE SOCIAL AUDIENCE / BY ANA GONZALEZ-NEIRA AND NATALIA QUINTAS-FROUFE
TOWARDS A HISTORY OF MEDIA CONJUNCTURE : THE DAILY SHOW, AUDIENCE AND
THE REVOLUTION / BY BORIS RUZIC
INTER-CONTINENTAL COROLLARIES OF BREAKING THE MEDIA VALUE CHAIN IN
JOURNALISM
THE DISRUPTION OF THE PORTUGUESE MEDIA DEMOCRACY? : ECONOMIC CRISIS AND
MEDIA OWNERSHIP / BY NELSON COSTA RIBEIRO AND RITA FIGUEIRAS
AFRICA IN SPANISH NEWSPAPERS : FROM INDIFFERENCE TO IRRELEVANCE / BY
LUIS CONCEPCION SEPULVEDA AND ALFONS MEDINA
CONTRIBUTORS
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Zilles, Klaus 1963- Cuenca, Joan |
| author2_role | edt edt |
| author2_variant | k z kz j c jc |
| author_GND | (DE-588)121027546 |
| author_facet | Zilles, Klaus 1963- Cuenca, Joan |
| building | Verbundindex |
| bvnumber | BV043642969 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 15965 |
| ctrlnum | (OCoLC)951825723 (DE-599)BVBBV043642969 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043642969 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:31:20Z |
| institution | BVB |
| isbn | 9781433131790 9781433131783 |
| language | English |
| lccn | 015038795 |
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| physical | vi, 269 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Peter Lang |
| record_format | marc |
| spelling | Media business models breaking the traditional value chain edited by Klaus Zilles and Joan Cuenca New York ; Berlin Peter Lang [2016] vi, 269 Seiten txt rdacontent n rdamedia nc rdacarrier Social media Marketing Social marketing Zilles, Klaus 1963- (DE-588)121027546 edt Cuenca, Joan edt LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029056749&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Media business models breaking the traditional value chain Social media Marketing Social marketing |
| title | Media business models breaking the traditional value chain |
| title_auth | Media business models breaking the traditional value chain |
| title_exact_search | Media business models breaking the traditional value chain |
| title_full | Media business models breaking the traditional value chain edited by Klaus Zilles and Joan Cuenca |
| title_fullStr | Media business models breaking the traditional value chain edited by Klaus Zilles and Joan Cuenca |
| title_full_unstemmed | Media business models breaking the traditional value chain edited by Klaus Zilles and Joan Cuenca |
| title_short | Media business models |
| title_sort | media business models breaking the traditional value chain |
| title_sub | breaking the traditional value chain |
| topic | Social media Marketing Social marketing |
| topic_facet | Social media Marketing Social marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029056749&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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