Neuroeconomics and the decision-making Process:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
Business Science Reference, an imprint of IGI Global
[2016]
|
| Schriftenreihe: | Advances in Psychology, Mental Health, and Behavioral Studies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 354 Seiten |
| ISBN: | 9781466699892 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Table of Contents
Foreword.................................................................................xv
Preface................................................................................xvii
Acknowledgment........................................................................x i:,
Chapter 1
The Fundamentals of Neuroeconomics.......................................................1
Kijpokin Kasemsap, Suan Sunandha Rajabhat University, Thailand
Chapter 2
Neuroeconomics and Media Economics.....................................................33
Dinger Atli, Penn State University, USA, Uskudar University, Turkey
Mehmet Yilmazata, Undersecretariat of Turkish Treasury, Turkey
Chapter 3
Rational, Emotional, and Neural Foundations of Economic Preferences......................45
Harish C. Chandan, Argosy University, USA
Chapter 4
Central Language Hypothesis in the Decision-Making Process...............................66
Duygu Buga, Independent Researcher, Turkey
Chapter 5
Cooperation as a Core Component of Intercultural Competence: A Neuroeconomic
Perspective..............................................................................84
Ewa Matuska, Higher Hanseatic School of Management, Poland
Alina Landowska, SWPS University of Social Sciences and Humanities, Poland
Chapter 6
Managerial Reactions to Ambiguous Environmental Changes: Attention, Reasoning, and Erratic
Decisions...............................................................................108
Wiboon Kittilaksanawong, Saitama University, Japan
Chapter 7
Economic Decision Making, Emotion, and Prefrontal Cortex.................................122
Salim Lahmiri, ESCA School of Management, Morocco
Chapter 8
The Role of the Mixed Strategies and Selective Inflexibility in the Repeated Games of Business:
Multiple Case Study Analysis.............................................................132
Rauno Rusko, Uni versity of Lapland, Finland
Chapter 9
Conjoint Analysis with fMRI: A Novel Analytical Approach to Neuromarketing...............147
Jarmo Heinonen, Laurea University of Applied Sciences, Finland
Chapter 10
Plasticity and Memory in the Financial Markets...........................................163
Oxana Karnaukhova, Southern Federal University, Russia
Inna Nekrasova, Southern Federal University, Russia
Chapter 11
Objective and Subjective Aspects of Decision-Making Support at the Mesoeconomic Level....183
Anastasia Y. Nikitaeva, Southern Federal University, Russia
Chapter 12
Successfully Playing Gaines of Tax Compliance: Government Agencies as Architects of Public
Choice....................................................................................216
Shefali Virkar, University of Oxford, UK
Chapter 13
Behavioral Stream in Polish Accounting: Its Relation to Behavioral Finance and the Perspectives
for Neuroaccounting Development in Poland.................................................246
Nelli Artienwicz, University of Gdansk, Poland
Chapter 14
Game Theory...............................................................................262
William Amone, Gulu University, Uganda
Chapter 15
Craving vs. Compulsion for Luxury Goods? Trends and Patterns of Conspicuous Consumption
Behavior in Asian Culture..............................................................287
Wan-Nurisma Ayu Wan-Ismail, University Utara Malaysia, Malaysia
Norhayati Zakaria, University Utara Malaysia, Malaysia
Asmat-Nizam Abdul-Talib, University Utara Malaysia, Malaysia
Compilation of References..............................................................298
About the Contributors.................................................................347
Index
352
|
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| spelling | Neuroeconomics and the decision-making Process Bryan Christiansen (PryMarke LLC, USA), Ewa Lechman (Gdansk University of Technology, Poland) Hershey PA, USA Business Science Reference, an imprint of IGI Global [2016] 354 Seiten txt rdacontent n rdamedia nc rdacarrier Advances in Psychology, Mental Health, and Behavioral Studies Entscheidungsverhalten (DE-588)4113448-5 gnd rswk-swf Wirtschaftliches Verhalten (DE-588)4197971-0 gnd rswk-swf Neuroökonomik (DE-588)7613972-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Wirtschaftliches Verhalten (DE-588)4197971-0 s Entscheidungsverhalten (DE-588)4113448-5 s Neuroökonomik (DE-588)7613972-4 s b DE-604 Christiansen, Bryan 1960- (DE-588)1079499806 edt Lechmann, Ewa edt Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029052671&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Neuroeconomics and the decision-making Process |
| title_auth | Neuroeconomics and the decision-making Process |
| title_exact_search | Neuroeconomics and the decision-making Process |
| title_full | Neuroeconomics and the decision-making Process Bryan Christiansen (PryMarke LLC, USA), Ewa Lechman (Gdansk University of Technology, Poland) |
| title_fullStr | Neuroeconomics and the decision-making Process Bryan Christiansen (PryMarke LLC, USA), Ewa Lechman (Gdansk University of Technology, Poland) |
| title_full_unstemmed | Neuroeconomics and the decision-making Process Bryan Christiansen (PryMarke LLC, USA), Ewa Lechman (Gdansk University of Technology, Poland) |
| title_short | Neuroeconomics and the decision-making Process |
| title_sort | neuroeconomics and the decision making process |
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