Experiential marketing: secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
[2016]
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | ix, 214 Seiten Diagramme |
| ISBN: | 9781119145875 |
Staff View
MARC
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| 245 | 1 | 0 | |a Experiential marketing |b secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |c Kerry Smith, Dan Hanover |
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Record in the Search Index
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043636837 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:31:10Z |
| institution | BVB |
| isbn | 9781119145875 |
| language | English |
| lccn | 015050877 |
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| physical | ix, 214 Seiten Diagramme |
| publishDate | 2016 |
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| publisher | Wiley |
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| spelling | Smith, Kerry 1963- Verfasser (DE-588)110419709X aut Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover Hoboken, New Jersey Wiley [2016] ix, 214 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Target marketing Branding (Marketing) Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Erlebnismarketing (DE-588)4318118-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Hanover, Dan 1973- Verfasser (DE-588)1169164935 aut Erscheint auch als Online-Ausgabe, EPUB 978-1-119-14589-9 Erscheint auch als Online-Ausgabe, PDF 978-1-119-14588-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smith, Kerry 1963- Hanover, Dan 1973- Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Target marketing Branding (Marketing) Marketingstrategie (DE-588)4120697-6 gnd Erlebnismarketing (DE-588)4318118-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4318118-1 (DE-588)4144679-3 |
| title | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| title_auth | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| title_exact_search | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| title_full | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover |
| title_fullStr | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover |
| title_full_unstemmed | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover |
| title_short | Experiential marketing |
| title_sort | experiential marketing secrets strategies and success stories from the world s greatest brands featuring case studies from event marketer magazine |
| title_sub | secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| topic | Target marketing Branding (Marketing) Marketingstrategie (DE-588)4120697-6 gnd Erlebnismarketing (DE-588)4318118-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Target marketing Branding (Marketing) Marketingstrategie Erlebnismarketing Markenpolitik |
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