Experiential marketing: secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
Wiley
[2016]
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | ix, 214 Seiten Diagramme |
| ISBN: | 9781119145875 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043636837 | ||
| 003 | DE-604 | ||
| 005 | 20170522 | ||
| 007 | t | ||
| 008 | 160622s2016 xxu|||| |||| 00||| eng d | ||
| 010 | |a 015050877 | ||
| 020 | |a 9781119145875 |9 978-1-119-14587-5 | ||
| 035 | |a (OCoLC)952110143 | ||
| 035 | |a (DE-599)BVBBV043636837 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Smith, Kerry |d 1963- |e Verfasser |0 (DE-588)110419709X |4 aut | |
| 245 | 1 | 0 | |a Experiential marketing |b secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |c Kerry Smith, Dan Hanover |
| 264 | 1 | |a Hoboken, New Jersey |b Wiley |c [2016] | |
| 300 | |a ix, 214 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
| 689 | 0 | 2 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Hanover, Dan |d 1973- |e Verfasser |0 (DE-588)1169164935 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-119-14589-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-119-14588-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029050747 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804176374587457536 |
|---|---|
| any_adam_object | |
| author | Smith, Kerry 1963- Hanover, Dan 1973- |
| author_GND | (DE-588)110419709X (DE-588)1169164935 |
| author_facet | Smith, Kerry 1963- Hanover, Dan 1973- |
| author_role | aut aut |
| author_sort | Smith, Kerry 1963- |
| author_variant | k s ks d h dh |
| building | Verbundindex |
| bvnumber | BV043636837 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
| callnumber-search | HF5415.127 |
| callnumber-sort | HF 45415.127 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 620 |
| ctrlnum | (OCoLC)952110143 (DE-599)BVBBV043636837 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043636837 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:31:10Z |
| institution | BVB |
| isbn | 9781119145875 |
| language | English |
| lccn | 015050877 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029050747 |
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| owner_facet | DE-1050 DE-1102 DE-188 DE-Aug4 |
| physical | ix, 214 Seiten Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Wiley |
| record_format | marc |
| spelling | Smith, Kerry 1963- Verfasser (DE-588)110419709X aut Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover Hoboken, New Jersey Wiley [2016] ix, 214 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Target marketing Branding (Marketing) Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Erlebnismarketing (DE-588)4318118-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Hanover, Dan 1973- Verfasser (DE-588)1169164935 aut Erscheint auch als Online-Ausgabe, EPUB 978-1-119-14589-9 Erscheint auch als Online-Ausgabe, PDF 978-1-119-14588-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Smith, Kerry 1963- Hanover, Dan 1973- Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Target marketing Branding (Marketing) Marketingstrategie (DE-588)4120697-6 gnd Erlebnismarketing (DE-588)4318118-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4318118-1 (DE-588)4144679-3 |
| title | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| title_auth | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| title_exact_search | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| title_full | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover |
| title_fullStr | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover |
| title_full_unstemmed | Experiential marketing secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine Kerry Smith, Dan Hanover |
| title_short | Experiential marketing |
| title_sort | experiential marketing secrets strategies and success stories from the world s greatest brands featuring case studies from event marketer magazine |
| title_sub | secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine |
| topic | Target marketing Branding (Marketing) Marketingstrategie (DE-588)4120697-6 gnd Erlebnismarketing (DE-588)4318118-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Target marketing Branding (Marketing) Marketingstrategie Erlebnismarketing Markenpolitik |
| work_keys_str_mv | AT smithkerry experientialmarketingsecretsstrategiesandsuccessstoriesfromtheworldsgreatestbrandsfeaturingcasestudiesfromeventmarketermagazine AT hanoverdan experientialmarketingsecretsstrategiesandsuccessstoriesfromtheworldsgreatestbrandsfeaturingcasestudiesfromeventmarketermagazine |