Smith, K., & Hanover, D. (2016). Experiential marketing: Secrets, strategies, and success stories from the world's greatest brands : featuring case studies from event marketer magazine. Wiley.
Chicago-Zitierstil (17. Ausg.)Smith, Kerry, und Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands : Featuring Case Studies from Event Marketer Magazine. Hoboken, New Jersey: Wiley, 2016.
MLA-Zitierstil (9. Ausg.)Smith, Kerry, und Dan Hanover. Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands : Featuring Case Studies from Event Marketer Magazine. Wiley, 2016.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.