Capturing, analyzing, and managing word-of-mouth in the digital marketplace:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
Business Science Reference
[2016]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (pages 292-331) and index |
| Beschreibung: | xix, 339 Seiten Illustrationen, Diagramme 29 cm |
| ISBN: | 9781466694491 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20160921 | ||
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| 008 | 160620s2016 xxua||| |||| 00||| eng d | ||
| 010 | |a 015028183 | ||
| 020 | |a 9781466694491 |c (hardcover) |9 978-1-4666-9449-1 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 245 | 1 | 0 | |a Capturing, analyzing, and managing word-of-mouth in the digital marketplace |c Sumangla Rathore, Avinash Panwar, [editors] |
| 264 | 1 | |a Hershey, PA |b Business Science Reference |c [2016] | |
| 300 | |a xix, 339 Seiten |b Illustrationen, Diagramme |c 29 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | |
| 490 | 0 | |a Premier reference source | |
| 500 | |a Includes bibliographical references (pages 292-331) and index | ||
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| bvnumber | BV043632961 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| callnumber-search | HF5415.1265 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV043632961 |
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| indexdate | 2024-07-10T07:31:04Z |
| institution | BVB |
| isbn | 9781466694491 |
| language | English |
| lccn | 015028183 |
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| physical | xix, 339 Seiten Illustrationen, Diagramme 29 cm |
| publishDate | 2016 |
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| publishDateSort | 2016 |
| publisher | Business Science Reference |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore, Avinash Panwar, [editors] Hershey, PA Business Science Reference [2016] xix, 339 Seiten Illustrationen, Diagramme 29 cm txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references (pages 292-331) and index Telemarketing Online social networks Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Rathore, Sumangla 1978- (DE-588)1106868250 ctb edt Panwar, Avinash ctb edt Erscheint auch als Online-Ausgabe 978-1-4666-9450-7 |
| spellingShingle | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Telemarketing Online social networks Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_auth | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_exact_search | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_full | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore, Avinash Panwar, [editors] |
| title_fullStr | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore, Avinash Panwar, [editors] |
| title_full_unstemmed | Capturing, analyzing, and managing word-of-mouth in the digital marketplace Sumangla Rathore, Avinash Panwar, [editors] |
| title_short | Capturing, analyzing, and managing word-of-mouth in the digital marketplace |
| title_sort | capturing analyzing and managing word of mouth in the digital marketplace |
| topic | Telemarketing Online social networks Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Telemarketing Online social networks Soziale Software Online-Marketing |
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